{"product_id":"white-goldjerome-russell-bblonde-max","title":"White goldjerome russell - bblonde max.","description":"\u003cp data-start=\"129\" data-end=\"440\"\u003eThe Jerome Russell Bblonde Maximum Blonde Toner – White Gold is a non-permanent hair toner designed to refresh blonde hair and reduce unwanted yellow or brassy tones. It is specifically formulated for pre-lightened or bleached hair, helping you achieve a cooler, softer white-gold blonde finish.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"717\"\u003eThis toner works by depositing subtle pigments that neutralise brassiness, leaving hair looking brighter and more salon-finished. It is also ammonia-free and peroxide-free, making it a gentler option compared to permanent dyes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"888\"\u003eThe result is a temporary colour effect that typically lasts up to 8 washes, depending on hair condition and maintenance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"895\" data-end=\"913\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"914\" data-end=\"1178\"\u003e\n\u003cli data-section-id=\"1wzo6s0\" data-start=\"914\" data-end=\"943\"\u003eType: Non-permanent toner\u003c\/li\u003e\n\u003cli data-section-id=\"c1124c\" data-start=\"944\" data-end=\"990\"\u003eShade: White Gold (cool, soft blonde tone)\u003c\/li\u003e\n\u003cli data-section-id=\"10nzkc4\" data-start=\"991\" data-end=\"1005\"\u003eSize: 75ml\u003c\/li\u003e\n\u003cli data-section-id=\"15uo6kk\" data-start=\"1006\" data-end=\"1050\"\u003eHelps neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli data-section-id=\"1020gqm\" data-start=\"1051\" data-end=\"1083\"\u003eAmmonia-free \u0026amp; peroxide-free\u003c\/li\u003e\n\u003cli data-section-id=\"19jj313\" data-start=\"1084\" data-end=\"1110\"\u003eVegan-friendly formula\u003c\/li\u003e\n\u003cli data-section-id=\"aj1wz0\" data-start=\"1111\" data-end=\"1135\"\u003eLasts up to 8 washes\u003c\/li\u003e\n\u003cli data-section-id=\"rw1pgv\" data-start=\"1136\" data-end=\"1178\"\u003eSuitable for pre-lightened\/blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1qsfy1n\" data-start=\"1185\" data-end=\"1221\"\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003ch3 data-section-id=\"158y869\" data-start=\"1223\" data-end=\"1261\"\u003eWhat does “White Gold” toner do?\u003c\/h3\u003e\n\u003cp data-start=\"1262\" data-end=\"1360\"\u003eIt tones blonde hair to a cool, slightly creamy blonde shade, reducing yellow or brassy tones.\u003c\/p\u003e\n\u003ch3 data-section-id=\"121v26l\" data-start=\"1362\" data-end=\"1394\"\u003eCan I use it on dark hair?\u003c\/h3\u003e\n\u003cp data-start=\"1395\" data-end=\"1520\"\u003eNo. It works only on pre-lightened or blonde hair. It will not lighten dark hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1unq9fo\" data-start=\"1522\" data-end=\"1544\"\u003eIs it permanent?\u003c\/h3\u003e\n\u003cp data-start=\"1545\" data-end=\"1658\"\u003eNo, it is non-permanent and gradually washes out over several washes. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"9oeuo4\" data-start=\"1660\" data-end=\"1696\"\u003eHow long should I leave it on?\u003c\/h3\u003e\n\u003cp data-start=\"1697\" data-end=\"1820\"\u003eTypically up to 30 minutes, depending on how strong you want the toning effect. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1r4ism8\" data-start=\"1822\" data-end=\"1848\"\u003eDoes it damage hair?\u003c\/h3\u003e\n\u003cp data-start=\"1849\" data-end=\"1981\"\u003eIt is considered gentler than permanent dyes because it contains no ammonia or peroxide. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"vqs9pg\" data-start=\"1983\" data-end=\"2019\"\u003eHow long does the result last?\u003c\/h3\u003e\n\u003cp data-start=\"2020\" data-end=\"2119\"\u003eUsually up to 8 washes, depending on hair care routine. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1hkwchz\" data-start=\"2121\" data-end=\"2156\"\u003eCan I use it after bleaching?\u003c\/h3\u003e\n\u003cp data-start=\"2157\" data-end=\"2253\"\u003eYes—this is exactly what it’s designed for. It helps refine the blonde tone after bleaching.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1o3r6nc\" data-start=\"2255\" data-end=\"2291\"\u003eWill it make my hair platinum?\u003c\/h3\u003e\n\u003cp data-start=\"2292\" data-end=\"2388\"\u003eNot exactly. It tones the hair to a white-gold blonde, not an icy silver or platinum finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1xcqsr1\" data-start=\"2395\" data-end=\"2414\"\u003eImportant Tip\u003c\/h3\u003e\n\u003cp data-start=\"2415\" data-end=\"2588\"\u003eIf your hair is still very yellow or orange after bleaching, a toner alone may not fully correct it—you may need further lightening or a stronger ash\/silver toner first.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55723516526966,"sku":"90235930456411","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/ShopifyImage_53ae2d72-9f24-4797-b7fe-cac08c07acdd.jpg?v=1748918181","url":"https:\/\/www.urbanbeaute.co.uk\/products\/white-goldjerome-russell-bblonde-max","provider":"URBAN BEAUTE","version":"1.0","type":"link"}