{"product_id":"vital-matte-lip-gloss-3-5g-1","title":"Vital Matte Lip Gloss 3.5g","description":"\u003cp data-start=\"359\" data-end=\"681\"\u003eExperience the best of both worlds with Vital Matte Lip Gloss – the intensity of a lipstick and the lightweight glide of a gloss, all in a sophisticated matte finish. This 3.5g powerhouse delivers high pigment payoff, dries down to a soft matte feel, and stays put without flaking, cracking, or fading.\u003c\/p\u003e\n\u003cp data-start=\"683\" data-end=\"838\"\u003ePerfect for day-to-night looks, this formula gives you bold, saturated colour with a modern, shine-free finish that feels comfortable all day long.\u003c\/p\u003e\n\u003chr data-start=\"840\" data-end=\"843\"\u003e\n\u003ch3 data-start=\"845\" data-end=\"867\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"868\" data-end=\"1266\"\u003eMatte Gloss Hybrid – Full colour with a non-drying matte effect\u003cbr data-start=\"938\" data-end=\"941\"\u003eHigh Pigment Formula – One-swipe coverage in a rich finish\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eLightweight \u0026amp; Non-Sticky – Feels smooth, never cakey\u003cbr data-start=\"1068\" data-end=\"1071\"\u003eLong-Lasting Wear – Fade- and smudge-resistant for hours\u003cbr data-start=\"1134\" data-end=\"1137\"\u003eHydrating Touch – Infused with conditioners to keep lips soft\u003cbr data-start=\"1205\" data-end=\"1208\"\u003eCompact 3.5g Tube – Ideal for touch-ups on the go\u003c\/p\u003e\n\u003chr data-start=\"1268\" data-end=\"1271\"\u003e\n\u003ch3 data-start=\"1273\" data-end=\"1293\"\u003eHow to Use\u003c\/h3\u003e\n\u003col data-start=\"1294\" data-end=\"1485\"\u003e\n\u003cli data-start=\"1294\" data-end=\"1359\"\u003e\n\u003cp data-start=\"1297\" data-end=\"1359\"\u003eApply directly to clean, dry lips using the wand applicator.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1360\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1419\"\u003eLet dry for a few seconds to lock in the matte finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1420\" data-end=\"1485\"\u003e\n\u003cp data-start=\"1423\" data-end=\"1485\"\u003eAvoid pressing lips together until fully dry for best results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote data-start=\"1487\" data-end=\"1547\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1547\"\u003eTip: For extra definition, pair with a matching lip liner.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-start=\"1549\" data-end=\"1552\"\u003e\n\u003ch3 data-start=\"1554\" data-end=\"1582\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp data-start=\"1583\" data-end=\"1819\"\u003eVital Matte Lip Gloss delivers bold matte colour without the dryness – perfect for anyone who loves a modern lip look that lasts. The glide-on formula makes it effortless to apply, and the comfortable wear makes it easy to love.\u003c\/p\u003e\n\u003chr data-start=\"1821\" data-end=\"1824\"\u003e\n\u003ch3 data-start=\"1826\" data-end=\"1838\"\u003eFAQs\u003c\/h3\u003e\n\u003cp data-start=\"1840\" data-end=\"1973\"\u003eQ: Is this a gloss or a matte lipstick?\u003cbr data-start=\"1883\" data-end=\"1886\"\u003e It's a matte liquid gloss – glides like a gloss, sets like a soft matte lipstick.\u003c\/p\u003e\n\u003cp data-start=\"1975\" data-end=\"2080\"\u003eQ: Will it dry out my lips?\u003cbr data-start=\"2006\" data-end=\"2009\"\u003e No – it’s enriched with hydrating ingredients for a comfortable wear.\u003c\/p\u003e\n\u003cp data-start=\"2082\" data-end=\"2181\"\u003eQ: How long does it last?\u003cbr data-start=\"2111\" data-end=\"2114\"\u003e Several hours without flaking, depending on food\/drink exposure.\u003c\/p\u003e\n\u003cp data-start=\"2183\" data-end=\"2283\"\u003eQ: Can I layer it with gloss?\u003cbr data-start=\"2216\" data-end=\"2219\"\u003e Yes – for a glossy top coat, apply clear gloss over once dry.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"01","offer_id":56677704925558,"sku":"SKU:907314826501 01","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"09","offer_id":56677705154934,"sku":"SKU:907314826501 09","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"02","offer_id":56677705351542,"sku":"SKU:907314826501 02","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"03","offer_id":56677705384310,"sku":"SKU:907314826501 03","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"04","offer_id":56677705580918,"sku":"SKU:907314826501 04","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"05","offer_id":56677705744758,"sku":"SKU:907314826501 05","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"06","offer_id":56677705908598,"sku":"SKU:907314826501 06","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"07","offer_id":56677706105206,"sku":"SKU:907314826501 07","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"08","offer_id":56677706334582,"sku":"SKU:907314826501 08","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":56677706531190,"sku":"SKU:907314826501 10","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"11","offer_id":56677706760566,"sku":"SKU:907314826501 11","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_108f052b-c010-4480-93a9-d5dbc44bdb57.webp?v=1763470304","url":"https:\/\/www.urbanbeaute.co.uk\/products\/vital-matte-lip-gloss-3-5g-1","provider":"URBAN BEAUTE","version":"1.0","type":"link"}