{"product_id":"sme-curly-cream-350ml","title":"SME Curly Cream 350ml","description":"\u003ch3 data-section-id=\"1k8uwy3\" data-start=\"26\" data-end=\"49\" class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Description\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"50\" data-end=\"457\"\u003eThe \u003cstrong data-start=\"54\" data-end=\"79\"\u003eSME Curly Cream 350ml\u003c\/strong\u003e is a nourishing leave-in styling cream specially formulated to define, moisturise, and enhance natural curls, coils, and waves. Its lightweight formula helps reduce frizz, improve curl definition, and provide long-lasting hydration without leaving hair feeling stiff or sticky. Suitable for all curl types, it leaves hair soft, bouncy, and healthy-looking with a natural shine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11fax5y\" data-start=\"459\" data-end=\"481\"\u003eAbout This Product\u003c\/h3\u003e\n\u003cp data-start=\"482\" data-end=\"714\"\u003eDesigned for daily curl care, SME Curly Cream helps replenish moisture while improving manageability and making styling easier. It is ideal for wash-and-go styles, twist-outs, braid-outs, finger coils, and other textured hairstyles.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11jcyy1\" data-start=\"716\" data-end=\"738\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul data-start=\"739\" data-end=\"907\"\u003e\n\u003cli data-section-id=\"h5mzba\" data-start=\"739\" data-end=\"775\"\u003eDefines and enhances natural curls\u003c\/li\u003e\n\u003cli data-section-id=\"2ltosr\" data-start=\"776\" data-end=\"808\"\u003eProvides long-lasting moisture\u003c\/li\u003e\n\u003cli data-section-id=\"1kkahoy\" data-start=\"809\" data-end=\"842\"\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n\u003cli data-section-id=\"1bdd9iq\" data-start=\"843\" data-end=\"873\"\u003eLeaves curls soft and bouncy\u003c\/li\u003e\n\u003cli data-section-id=\"kdoalp\" data-start=\"874\" data-end=\"907\"\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"909\" data-end=\"925\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"926\" data-end=\"1071\"\u003e\n\u003cli data-section-id=\"1drvjc9\" data-start=\"926\" data-end=\"947\"\u003eLeave-in curl cream\u003c\/li\u003e\n\u003cli data-section-id=\"5v96jp\" data-start=\"948\" data-end=\"978\"\u003eMoisturising styling formula\u003c\/li\u003e\n\u003cli data-section-id=\"1l2ja3x\" data-start=\"979\" data-end=\"1010\"\u003eHelps improve curl definition\u003c\/li\u003e\n\u003cli data-section-id=\"ex3iqr\" data-start=\"1011\" data-end=\"1053\"\u003eSuitable for curly, coily, and wavy hair\u003c\/li\u003e\n\u003cli data-section-id=\"1hpnaig\" data-start=\"1054\" data-end=\"1071\"\u003e350ml container\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"5y7puq\" data-start=\"1073\" data-end=\"1085\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"1086\" data-end=\"1243\"\u003e\n\u003cli data-section-id=\"1bkw8nt\" data-start=\"1086\" data-end=\"1113\"\u003eDeeply hydrates dry curls\u003c\/li\u003e\n\u003cli data-section-id=\"q3ak3c\" data-start=\"1114\" data-end=\"1150\"\u003eImproves curl definition and shape\u003c\/li\u003e\n\u003cli data-section-id=\"1xlsoli\" data-start=\"1151\" data-end=\"1173\"\u003eHelps minimise frizz\u003c\/li\u003e\n\u003cli data-section-id=\"l5sil2\" data-start=\"1174\" data-end=\"1200\"\u003eSoftens and smooths hair\u003c\/li\u003e\n\u003cli data-section-id=\"1a4vnrl\" data-start=\"1201\" data-end=\"1243\"\u003eEnhances natural shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"17h2msu\" data-start=\"1245\" data-end=\"1259\"\u003eHow To Use\u003c\/h3\u003e\n\u003col data-start=\"1260\" data-end=\"1561\"\u003e\n\u003cli data-section-id=\"16w0q8o\" data-start=\"1260\" data-end=\"1289\"\u003eApply to clean, damp hair.\u003c\/li\u003e\n\u003cli data-section-id=\"yb0ept\" data-start=\"1290\" data-end=\"1361\"\u003eSection the hair and distribute the cream evenly from roots to ends.\u003c\/li\u003e\n\u003cli data-section-id=\"169puhg\" data-start=\"1362\" data-end=\"1427\"\u003eUse your fingers or a wide-tooth comb to ensure even coverage.\u003c\/li\u003e\n\u003cli data-section-id=\"sp52wu\" data-start=\"1428\" data-end=\"1507\"\u003eStyle as desired using a wash-and-go, twist-out, braid-out, or finger coils.\u003c\/li\u003e\n\u003cli data-section-id=\"io8f79\" data-start=\"1508\" data-end=\"1561\"\u003eAllow hair to air dry or diffuse for added volume.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-section-id=\"lbjtps\" data-start=\"1563\" data-end=\"1578\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1579\" data-end=\"1670\"\u003ePlease refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1672\" data-end=\"1691\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1692\" data-end=\"1867\"\u003e\n\u003cli data-section-id=\"8vhws2\" data-start=\"1692\" data-end=\"1708\"\u003e\n\u003cstrong data-start=\"1694\" data-end=\"1704\"\u003eBrand:\u003c\/strong\u003e SME\u003c\/li\u003e\n\u003cli data-section-id=\"m2b5o1\" data-start=\"1709\" data-end=\"1739\"\u003e\n\u003cstrong data-start=\"1711\" data-end=\"1728\"\u003eProduct Type:\u003c\/strong\u003e Curl Cream\u003c\/li\u003e\n\u003cli data-section-id=\"1tsbn6o\" data-start=\"1740\" data-end=\"1757\"\u003e\n\u003cstrong data-start=\"1742\" data-end=\"1751\"\u003eSize:\u003c\/strong\u003e 350ml\u003c\/li\u003e\n\u003cli data-section-id=\"17v3ggp\" data-start=\"1758\" data-end=\"1802\"\u003e\n\u003cstrong data-start=\"1760\" data-end=\"1774\"\u003eHair Type:\u003c\/strong\u003e Curly, coily, and wavy hair\u003c\/li\u003e\n\u003cli data-section-id=\"vdjyug\" data-start=\"1803\" data-end=\"1867\"\u003e\n\u003cstrong data-start=\"1805\" data-end=\"1823\"\u003eHair Concerns:\u003c\/strong\u003e Dryness, frizz, and lack of curl definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"dfymt4\" data-start=\"1869\" data-end=\"1890\"\u003eCare Instructions\u003c\/h3\u003e\n\u003cul data-start=\"1891\" data-end=\"2012\"\u003e\n\u003cli data-section-id=\"dn1m0\" data-start=\"1891\" data-end=\"1920\"\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli data-section-id=\"1s1aoqr\" data-start=\"1921\" data-end=\"1961\"\u003eKeep the lid tightly closed after use.\u003c\/li\u003e\n\u003cli data-section-id=\"jp7aoi\" data-start=\"1962\" data-end=\"2012\"\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"6sumxi\" data-start=\"2014\" data-end=\"2036\"\u003eSafety Information\u003c\/h3\u003e\n\u003cul data-start=\"2037\" data-end=\"2221\"\u003e\n\u003cli data-section-id=\"lfwxhz\" data-start=\"2037\" data-end=\"2061\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli data-section-id=\"1cm78hw\" data-start=\"2062\" data-end=\"2146\"\u003eAvoid contact with the eyes. If contact occurs, rinse thoroughly with clean water.\u003c\/li\u003e\n\u003cli data-section-id=\"bfklce\" data-start=\"2147\" data-end=\"2188\"\u003eDiscontinue use if irritation develops.\u003c\/li\u003e\n\u003cli data-section-id=\"od09z1\" data-start=\"2189\" data-end=\"2221\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"7zsklc\" data-start=\"2223\" data-end=\"2242\"\u003eWhat's Included\u003c\/h3\u003e\n\u003cul data-start=\"2243\" data-end=\"2270\"\u003e\n\u003cli data-section-id=\"rws1uz\" data-start=\"2243\" data-end=\"2270\"\u003e1 × SME Curly Cream 350ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"2272\" data-end=\"2287\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"2288\" data-end=\"2408\"\u003e\n\u003cli data-section-id=\"kkyjv\" data-start=\"2288\" data-end=\"2300\"\u003eCurly hair\u003c\/li\u003e\n\u003cli data-section-id=\"ujsjj\" data-start=\"2301\" data-end=\"2323\"\u003eCoily and kinky hair\u003c\/li\u003e\n\u003cli data-section-id=\"1u9lojn\" data-start=\"2324\" data-end=\"2335\"\u003eWavy hair\u003c\/li\u003e\n\u003cli data-section-id=\"hpgtmq\" data-start=\"2336\" data-end=\"2356\"\u003eWash-and-go styles\u003c\/li\u003e\n\u003cli data-section-id=\"1x56i6t\" data-start=\"2357\" data-end=\"2369\"\u003eTwist-outs\u003c\/li\u003e\n\u003cli data-section-id=\"1o2duis\" data-start=\"2370\" data-end=\"2382\"\u003eBraid-outs\u003c\/li\u003e\n\u003cli data-section-id=\"sbvvpk\" data-start=\"2383\" data-end=\"2408\"\u003eDaily curl moisturising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"ul2pwc\" data-start=\"2410\" data-end=\"2440\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp data-start=\"2442\" data-end=\"2560\"\u003e\u003cstrong data-start=\"2442\" data-end=\"2476\"\u003eQ: Is this a leave-in product?\u003c\/strong\u003e\u003cbr data-start=\"2476\" data-end=\"2479\"\u003eA: Yes, SME Curly Cream is a leave-in styling cream and should not be rinsed out.\u003c\/p\u003e\n\u003cp data-start=\"2562\" data-end=\"2685\"\u003e\u003cstrong data-start=\"2562\" data-end=\"2594\"\u003eQ: Can it be used every day?\u003c\/strong\u003e\u003cbr data-start=\"2594\" data-end=\"2597\"\u003eA: Yes, it can be applied daily or as needed to keep curls moisturised and well-defined.\u003c\/p\u003e\n\u003cp data-start=\"2687\" data-end=\"2832\"\u003e\u003cstrong data-start=\"2687\" data-end=\"2723\"\u003eQ: Will it make my hair crunchy?\u003c\/strong\u003e\u003cbr data-start=\"2723\" data-end=\"2726\"\u003eA: No, the formula is designed to provide soft, defined curls with a natural finish when used as directed.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":58249340715382,"sku":"UB0368","price":0.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.urbanbeaute.co.uk\/products\/sme-curly-cream-350ml","provider":"URBAN BEAUTE","version":"1.0","type":"link"}