{"product_id":"selective-noyellow-shampoo-1l","title":"SELECTIVE NoYellow Shampoo 1L","description":"\u003cp data-start=\"115\" data-end=\"231\"\u003e\u003cstrong data-start=\"115\" data-end=\"170\"\u003e💜 SELECTIVE Professional NoYellow Shampoo – 1000ml\u003c\/strong\u003e\u003cbr data-start=\"170\" data-end=\"173\"\u003e\u003cstrong data-start=\"173\" data-end=\"231\"\u003eNeutralize brass. Brighten blondes. Salon-size toning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"233\" data-end=\"575\"\u003eThe \u003cstrong data-start=\"237\" data-end=\"267\"\u003eSELECTIVE NoYellow Shampoo\u003c\/strong\u003e is a professional-strength purple shampoo specially formulated to neutralize \u003cstrong data-start=\"345\" data-end=\"387\"\u003eunwanted yellow, brassy, or warm tones\u003c\/strong\u003e in blonde, bleached, highlighted, or grey hair. Its intense violet pigments deliver an instant toning effect, enhancing cool, icy, and ashy hues while leaving hair soft, shiny, and clean.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"689\"\u003ePerfect for both salon use and long-term home care, this \u003cstrong data-start=\"634\" data-end=\"647\"\u003e1L bottle\u003c\/strong\u003e offers exceptional value and performance.\u003c\/p\u003e\n\u003chr data-start=\"691\" data-end=\"694\"\u003e\n\u003ch3 data-start=\"696\" data-end=\"715\"\u003e✨ Key Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"716\" data-end=\"931\"\u003e\n\u003cli data-start=\"716\" data-end=\"754\"\u003e\n\u003cp data-start=\"718\" data-end=\"754\"\u003e\u003cstrong data-start=\"718\" data-end=\"752\"\u003eEliminates Yellow \u0026amp; Warm Tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"755\" data-end=\"799\"\u003e\n\u003cp data-start=\"757\" data-end=\"799\"\u003e\u003cstrong data-start=\"757\" data-end=\"797\"\u003eEnhances Cool Blonde \u0026amp; Silver Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"838\"\u003e\n\u003cp data-start=\"802\" data-end=\"838\"\u003e\u003cstrong data-start=\"802\" data-end=\"836\"\u003eGently Cleanses Without Drying\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"888\"\u003e\n\u003cp data-start=\"841\" data-end=\"888\"\u003e\u003cstrong data-start=\"841\" data-end=\"886\"\u003eIdeal for Blonde, Grey, and Bleached Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"931\"\u003e\n\u003cp data-start=\"891\" data-end=\"931\"\u003e\u003cstrong data-start=\"891\" data-end=\"931\"\u003eSalon-Grade 1L Size for Extended Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"933\" data-end=\"936\"\u003e\n\u003ch3 data-start=\"938\" data-end=\"956\"\u003e💜 How to Use:\u003c\/h3\u003e\n\u003col data-start=\"957\" data-end=\"1167\"\u003e\n\u003cli data-start=\"957\" data-end=\"999\"\u003e\n\u003cp data-start=\"960\" data-end=\"999\"\u003eApply to wet hair and massage evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1077\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1077\"\u003eLeave on for \u003cstrong data-start=\"1016\" data-end=\"1031\"\u003e1–5 minutes\u003c\/strong\u003e, depending on the desired toning intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1167\"\u003e\n\u003cp data-start=\"1081\" data-end=\"1167\"\u003eRinse thoroughly.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eUse 1–2 times per week or as needed to maintain your desired tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1169\" data-end=\"1172\"\u003e\n\u003ch3 data-start=\"1174\" data-end=\"1190\"\u003e✅ Ideal For:\u003c\/h3\u003e\n\u003cul data-start=\"1191\" data-end=\"1362\"\u003e\n\u003cli data-start=\"1191\" data-end=\"1244\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1244\"\u003eMaintaining platinum, silver, or ash blonde tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1245\" data-end=\"1302\"\u003e\n\u003cp data-start=\"1247\" data-end=\"1302\"\u003ePreventing brassiness in highlighted or bleached hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1303\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1305\" data-end=\"1362\"\u003eClients and professionals needing toning with gentle care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1364\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1369\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1396\"\u003eStay cool. Stay bright.\u003c\/strong\u003e\u003cbr data-start=\"1396\" data-end=\"1399\"\u003eSELECTIVE NoYellow Shampoo keeps your blonde beautiful and brass-free—every time.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268241723,"sku":"90235930041723","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/ShopifyImage_a3d87328-4fc7-4d4f-903e-21c73774aac1.jpg?v=1749992174","url":"https:\/\/www.urbanbeaute.co.uk\/products\/selective-noyellow-shampoo-1l","provider":"URBAN BEAUTE","version":"1.0","type":"link"}