{"product_id":"l-oreal-dia-richesse","title":"L'Oreal DIA Richesse","description":"\u003cp data-start=\"72\" data-end=\"310\"\u003eEnhance and refresh your hair colour with Dia Richesse from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eL'Oréal Professionnel\u003c\/span\u003e\u003c\/span\u003e. This tone-on-tone demi-permanent colour is designed to add rich colour, shine, and depth without lightening the natural hair level.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"328\"\u003eKey Features\u003c\/p\u003e\n\u003cul data-start=\"329\" data-end=\"613\"\u003e\n\u003cli data-section-id=\"137mreq\" data-start=\"329\" data-end=\"369\"\u003e\n\u003cp data-start=\"331\" data-end=\"369\"\u003eType: Demi-permanent hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtjbqp\" data-start=\"370\" data-end=\"397\"\u003e\n\u003cp data-start=\"372\" data-end=\"397\"\u003eRange: Dia Richesse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1x0a2hk\" data-start=\"398\" data-end=\"446\"\u003e\n\u003cp data-start=\"400\" data-end=\"446\"\u003eEffect: Tone-on-tone colour with no lift\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cklko1\" data-start=\"447\" data-end=\"502\"\u003e\n\u003cp data-start=\"449\" data-end=\"502\"\u003eUse: Colour refreshing, enhancing, and blending\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1utre2n\" data-start=\"503\" data-end=\"555\"\u003e\n\u003cp data-start=\"505\" data-end=\"555\"\u003eFinish: Rich, glossy, natural-looking colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"b5wdoo\" data-start=\"556\" data-end=\"613\"\u003e\n\u003cp data-start=\"558\" data-end=\"613\"\u003eApplication: Professional or experienced home use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"615\" data-end=\"644\"\u003eWhy Professionals Love It\u003c\/p\u003e\n\u003cul data-start=\"645\" data-end=\"801\"\u003e\n\u003cli data-section-id=\"18vbuws\" data-start=\"645\" data-end=\"688\"\u003e\n\u003cp data-start=\"647\" data-end=\"688\"\u003eAdds depth and shine without lightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"btkdfd\" data-start=\"689\" data-end=\"721\"\u003e\n\u003cp data-start=\"691\" data-end=\"721\"\u003eHelps blend first grey hairs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1k1okun\" data-start=\"722\" data-end=\"766\"\u003e\n\u003cp data-start=\"724\" data-end=\"766\"\u003eLeaves hair feeling soft and conditioned\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zopvtc\" data-start=\"767\" data-end=\"801\"\u003e\n\u003cp data-start=\"769\" data-end=\"801\"\u003eWide range of shades available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"803\" data-end=\"806\"\u003e\n\u003ch3 data-section-id=\"hu6ons\" data-start=\"808\" data-end=\"849\"\u003eFrequently Asked Questions (FAQs)\u003c\/h3\u003e\n\u003cp data-start=\"851\" data-end=\"991\"\u003eQ: What does “tone-on-tone” mean?\u003cbr data-start=\"888\" data-end=\"891\"\u003eA: It means the colour adds tone and depth without lifting (lightening) the natural hair colour.\u003c\/p\u003e\n\u003cp data-start=\"993\" data-end=\"1101\"\u003eQ: Is Dia Richesse permanent?\u003cbr data-start=\"1026\" data-end=\"1029\"\u003eA: No. It is a demi-permanent colour that gradually fades over time.\u003c\/p\u003e\n\u003cp data-start=\"1103\" data-end=\"1230\"\u003eQ: Does it cover grey hair?\u003cbr data-start=\"1134\" data-end=\"1137\"\u003eA: It can help blend up to a certain percentage of grey hair, rather than fully cover it.\u003c\/p\u003e\n\u003cp data-start=\"1232\" data-end=\"1334\"\u003eQ: Does it require a developer?\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eA: Yes. It must be used with a compatible L'Oréal developer.\u003c\/p\u003e\n\u003cp data-start=\"1336\" data-end=\"1457\"\u003eQ: How long does it last?\u003cbr data-start=\"1365\" data-end=\"1368\"\u003eA: It typically lasts several weeks, depending on hair condition and washing routine.\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1614\"\u003eQ: Is it suitable for damaged hair?\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eA: It is often used because it is gentler than permanent colour, but always assess hair condition before use.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"5.32 Coffee Brown","offer_id":57514487120246,"sku":"KU:3474630549456 5.32 Coffee Brown","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"6.13 Velvet Brown","offer_id":57514487251318,"sku":"KU:3474630549456 6.13 Velvet Brown","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Light Mahogany Brown","offer_id":57514487415158,"sku":"3474630549456 Light Mahogany Brown","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"6.23 Hazelnut Honey","offer_id":57514487841142,"sku":":3474630549456 6.23 Hazelnut Honey","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"3 Light Golden Brown","offer_id":57514488070518,"sku":"3474630549456 3 Light Golden Brown","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"6.35 Tea Brown","offer_id":57514488365430,"sku":"SKU:3474630549456 6.35 Tea Brown","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"6.64 Ruby","offer_id":57514488529270,"sku":"SKU:3474630549456 6.64 Ruby","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Natural Honey Blonde","offer_id":57514488693110,"sku":"3474630549456 Natural Honey Blonde","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"6.12 Dark Ash Blonde","offer_id":57514488889718,"sku":"3474630549456 6.12 Dark Ash Blonde","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"7.23 Toffee Cream","offer_id":57514489315702,"sku":"KU:3474630549456 7.23 Toffee Cream","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"2 Light Pearl Blonde","offer_id":57514489577846,"sku":"3474630549456 2 Light Pearl Blonde","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"8.13 Light Ash Beige","offer_id":57514490626422,"sku":"3474630549456 8.13 Light Ash Beige","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"34 Strawberry Blond","offer_id":57514490724726,"sku":"3474630549456 34 Strawberry Blond","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Very Light Ash Beige","offer_id":57514491183478,"sku":"3474630549456 Very Light Ash Beige","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"osty Pearl Milkshake","offer_id":57514491511158,"sku":"3474630549456 osty Pearl Milkshake","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_0ef1510c-bbe0-463c-afdf-b0f6e4df2fdf.webp?v=1775345187","url":"https:\/\/www.urbanbeaute.co.uk\/products\/l-oreal-dia-richesse","provider":"URBAN BEAUTE","version":"1.0","type":"link"}