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Enhance and refresh your hair colour with Dia Richesse from L'Oréal Professionnel. This tone-on-tone demi-permanent colour is designed to add rich colour, shine, and depth without lightening the natural hair level.
Key Features
Type: Demi-permanent hair colour
Range: Dia Richesse
Effect: Tone-on-tone colour with no lift
Use: Colour refreshing, enhancing, and blending
Finish: Rich, glossy, natural-looking colour
Application: Professional or experienced home use
Why Professionals Love It
Adds depth and shine without lightening
Helps blend first grey hairs
Leaves hair feeling soft and conditioned
Wide range of shades available
Q: What does “tone-on-tone” mean?
A: It means the colour adds tone and depth without lifting (lightening) the natural hair colour.
Q: Is Dia Richesse permanent?
A: No. It is a demi-permanent colour that gradually fades over time.
Q: Does it cover grey hair?
A: It can help blend up to a certain percentage of grey hair, rather than fully cover it.
Q: Does it require a developer?
A: Yes. It must be used with a compatible L'Oréal developer.
Q: How long does it last?
A: It typically lasts several weeks, depending on hair condition and washing routine.
Q: Is it suitable for damaged hair?
A: It is often used because it is gentler than permanent colour, but always assess hair condition before use.
At Urban Beauty, we aim to provide fast, secure, and affordable delivery for all your beauty essentials across the UK. Please review the details below to understand how our shipping process works.
All orders are shipped via Click & Drop by the Post Office — a reliable and fully tracked service that ensures your parcel reaches you quickly and safely.
Orders placed after 3:00 PM or on weekends/public holidays are processed on the next working day.
Deliveries to the Scottish Highlands, Northern Ireland, Channel Islands, Isle of Man, and other remote areas may take longer and, in some cases, incur an additional delivery charge. We will notify you if this applies to your order before dispatch.
Once your order has been dispatched, you’ll receive a confirmation email containing your tracking number and a link to track your parcel’s progress online.
If you do not receive your tracking email within 2 working days of placing your order, please check your spam folder or contact us at enquiries@urbanbeaute.co.uk.
In the rare event of a delay, please allow up to 7 working days after dispatch before contacting us. Postal delays can occur due to public holidays, weather conditions, or postal network issues beyond our control.
If your parcel cannot be delivered, a card will be left with instructions on how to arrange redelivery or collection. Unclaimed parcels returned to us can be resent, but additional postage fees may apply.
At present, Urban Beauty delivers only within the United Kingdom. We are working to expand to international destinations in the near future.
All our deliveries are insured and tracked. If your parcel arrives damaged or goes missing in transit, please contact us within 48 hours of receipt (or expected delivery date) so we can raise an investigation with the courier.
Email: enquiries@urbanbeaute.co.uk Include your order number and clear photos (if applicable) to speed up the process.
For any delivery queries or issues, our customer care team is happy to help:
Summary: Orders processed in 1–2 working days. Delivery 2–4 working days after dispatch. Free UK delivery over £100. Next-Day option £5.99. Standard £3.50. Tracked £3.95 (orders under £25).
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