{"product_id":"koleston-perfect-pure-balance-technology-3","title":"Koleston Perfect Pure Balance Technology","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\" data-end=\"93\" data-start=\"70\" data-section-id=\"1k8uwy3\"\u003eProduct Description\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-end=\"530\" data-start=\"94\"\u003eThe \u003cstrong data-end=\"167\" data-start=\"98\"\u003eWella Professionals Koleston Perfect with Pure Balance Technology\u003c\/strong\u003e is a professional permanent hair colour designed to deliver rich, vibrant, and long-lasting colour with outstanding grey coverage. Featuring \u003cstrong data-end=\"336\" data-start=\"309\"\u003ePure Balance Technology\u003c\/strong\u003e, the formula helps minimise the formation of free radicals during the colouring process, promoting a smoother colouring experience while leaving hair looking radiant, soft, and healthy-looking.\u003c\/p\u003e\n\u003ch3 data-end=\"554\" data-start=\"532\" data-section-id=\"11fax5y\"\u003eAbout This Product\u003c\/h3\u003e\n\u003cp data-end=\"851\" data-start=\"555\"\u003ePart of the iconic \u003cstrong data-end=\"614\" data-start=\"574\"\u003eWella Professionals Koleston Perfect\u003c\/strong\u003e range, this permanent hair colour provides intense, even colour from root to tip with natural-looking depth and shine. It is designed for professional salon use and is compatible with \u003cstrong data-end=\"850\" data-start=\"799\"\u003eWella Professionals Welloxon Perfect Developers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3 data-end=\"875\" data-start=\"853\" data-section-id=\"11jcyy1\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul data-end=\"1052\" data-start=\"876\"\u003e\n\u003cli data-end=\"912\" data-start=\"876\" data-section-id=\"v2m5s3\"\u003eProfessional permanent hair colour\u003c\/li\u003e\n\u003cli data-end=\"947\" data-start=\"913\" data-section-id=\"1pvs29p\"\u003eFeatures Pure Balance Technology\u003c\/li\u003e\n\u003cli data-end=\"984\" data-start=\"948\" data-section-id=\"m3t36x\"\u003eRich, vibrant, long-lasting colour\u003c\/li\u003e\n\u003cli data-end=\"1015\" data-start=\"985\" data-section-id=\"840tuh\"\u003eExcellent grey hair coverage\u003c\/li\u003e\n\u003cli data-end=\"1052\" data-start=\"1016\" data-section-id=\"zurm52\"\u003eHigh-shine, natural-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1070\" data-start=\"1054\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"1234\" data-start=\"1071\"\u003e\n\u003cli data-end=\"1100\" data-start=\"1071\" data-section-id=\"11pep0w\"\u003ePermanent cream hair colour\u003c\/li\u003e\n\u003cli data-end=\"1126\" data-start=\"1101\" data-section-id=\"2wrg9m\"\u003ePure Balance Technology\u003c\/li\u003e\n\u003cli data-end=\"1155\" data-start=\"1127\" data-section-id=\"1497ape\"\u003eProfessional salon formula\u003c\/li\u003e\n\u003cli data-end=\"1188\" data-start=\"1156\" data-section-id=\"ltgdhs\"\u003eWide range of shades available\u003c\/li\u003e\n\u003cli data-end=\"1234\" data-start=\"1189\" data-section-id=\"1qn8rb2\"\u003eCompatible with Welloxon Perfect Developers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1248\" data-start=\"1236\" data-section-id=\"5y7puq\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-end=\"1456\" data-start=\"1249\"\u003e\n\u003cli data-end=\"1294\" data-start=\"1249\" data-section-id=\"nnuv0f\"\u003eDelivers consistent and even colour results\u003c\/li\u003e\n\u003cli data-end=\"1329\" data-start=\"1295\" data-section-id=\"19ma5ij\"\u003eProvides excellent grey coverage\u003c\/li\u003e\n\u003cli data-end=\"1370\" data-start=\"1330\" data-section-id=\"1mh4bvb\"\u003eLeaves hair looking glossy and vibrant\u003c\/li\u003e\n\u003cli data-end=\"1414\" data-start=\"1371\" data-section-id=\"1bkezoz\"\u003eHelps maintain a smooth colouring process\u003c\/li\u003e\n\u003cli data-end=\"1456\" data-start=\"1415\" data-section-id=\"12yfcgj\"\u003eProfessional-quality colour performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1472\" data-start=\"1458\" data-section-id=\"17h2msu\"\u003eHow To Use\u003c\/h3\u003e\n\u003col data-end=\"1832\" data-start=\"1473\"\u003e\n\u003cli data-end=\"1602\" data-start=\"1473\" data-section-id=\"1if1adv\"\u003eMix with the appropriate \u003cstrong data-end=\"1551\" data-start=\"1501\"\u003eWella Professionals Welloxon Perfect Developer\u003c\/strong\u003e according to the manufacturer's recommended ratio.\u003c\/li\u003e\n\u003cli data-end=\"1683\" data-start=\"1603\" data-section-id=\"1pljvrz\"\u003eApply evenly to dry, unwashed hair using the appropriate colouring technique.\u003c\/li\u003e\n\u003cli data-end=\"1732\" data-start=\"1684\" data-section-id=\"xvipws\"\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli data-end=\"1780\" data-start=\"1733\" data-section-id=\"6i666u\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli data-end=\"1832\" data-start=\"1781\" data-section-id=\"2eu2yt\"\u003eShampoo and condition with colour-care products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-end=\"1940\" data-start=\"1834\"\u003e\u003cstrong data-end=\"1940\" data-start=\"1834\"\u003eAlways follow the manufacturer's recommended mixing ratios, application methods, and processing times.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"1957\" data-start=\"1942\" data-section-id=\"lbjtps\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"2049\" data-start=\"1958\"\u003ePlease refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\u003ch3 data-end=\"2070\" data-start=\"2051\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2336\" data-start=\"2071\"\u003e\n\u003cli data-end=\"2103\" data-start=\"2071\" data-section-id=\"67dzcy\"\u003e\n\u003cstrong data-end=\"2083\" data-start=\"2073\"\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2104\" data-section-id=\"1nyct3p\"\u003e\n\u003cstrong data-end=\"2116\" data-start=\"2106\"\u003eRange:\u003c\/strong\u003e Koleston Perfect\u003c\/li\u003e\n\u003cli data-end=\"2175\" data-start=\"2134\" data-section-id=\"slygva\"\u003e\n\u003cstrong data-end=\"2151\" data-start=\"2136\"\u003eTechnology:\u003c\/strong\u003e Pure Balance Technology\u003c\/li\u003e\n\u003cli data-end=\"2223\" data-start=\"2176\" data-section-id=\"1d1rbqx\"\u003e\n\u003cstrong data-end=\"2195\" data-start=\"2178\"\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Colour Cream\u003c\/li\u003e\n\u003cli data-end=\"2271\" data-start=\"2224\" data-section-id=\"iylqo9\"\u003e\n\u003cstrong data-end=\"2243\" data-start=\"2226\"\u003eSuitable For:\u003c\/strong\u003e Professional hair colouring\u003c\/li\u003e\n\u003cli data-end=\"2336\" data-start=\"2272\" data-section-id=\"1vqhvby\"\u003e\n\u003cstrong data-end=\"2299\" data-start=\"2274\"\u003eCompatible Developer:\u003c\/strong\u003e Wella Professionals Welloxon Perfect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2359\" data-start=\"2338\" data-section-id=\"dfymt4\"\u003eCare Instructions\u003c\/h3\u003e\n\u003cul data-end=\"2486\" data-start=\"2360\"\u003e\n\u003cli data-end=\"2389\" data-start=\"2360\" data-section-id=\"dn1m0\"\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli data-end=\"2435\" data-start=\"2390\" data-section-id=\"245cnv\"\u003eKeep the tube tightly sealed after opening.\u003c\/li\u003e\n\u003cli data-end=\"2486\" data-start=\"2436\" data-section-id=\"jp7aoi\"\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2510\" data-start=\"2488\" data-section-id=\"6sumxi\"\u003eSafety Information\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2511\"\u003e\n\u003cli data-end=\"2549\" data-start=\"2511\" data-section-id=\"tda30h\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2513\"\u003eProfessional use is recommended.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"2604\" data-start=\"2550\" data-section-id=\"gy8fvu\"\u003eHair colourants can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli data-end=\"2672\" data-start=\"2605\" data-section-id=\"axeclb\"\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli data-end=\"2718\" data-start=\"2673\" data-section-id=\"1b1dao3\"\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli data-end=\"2749\" data-start=\"2719\" data-section-id=\"1ct6mci\"\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli data-end=\"2792\" data-start=\"2750\" data-section-id=\"1as9cny\"\u003eDo not use to dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-end=\"2825\" data-start=\"2793\" data-section-id=\"od09z1\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2826\" data-section-id=\"ciroey\"\u003eFollow all safety instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2914\" data-start=\"2895\" data-section-id=\"7zsklc\"\u003eWhat's Included\u003c\/h3\u003e\n\u003cul data-end=\"2998\" data-start=\"2915\"\u003e\n\u003cli data-end=\"2998\" data-start=\"2915\" data-section-id=\"1u2kqk7\"\u003e1 × Wella Professionals Koleston Perfect with Pure Balance Technology Hair Colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"3015\" data-start=\"3000\" data-section-id=\"9n3n4e\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-end=\"3191\" data-start=\"3016\"\u003e\n\u003cli data-end=\"3042\" data-start=\"3016\" data-section-id=\"1mdumso\"\u003ePermanent hair colouring\u003c\/li\u003e\n\u003cli data-end=\"3063\" data-start=\"3043\" data-section-id=\"16vldh8\"\u003eFull grey coverage\u003c\/li\u003e\n\u003cli data-end=\"3080\" data-start=\"3064\" data-section-id=\"4osmts\"\u003eRoot touch-ups\u003c\/li\u003e\n\u003cli data-end=\"3112\" data-start=\"3081\" data-section-id=\"15tlhdr\"\u003eFull-head colour applications\u003c\/li\u003e\n\u003cli data-end=\"3137\" data-start=\"3113\" data-section-id=\"1us6ama\"\u003eColour transformations\u003c\/li\u003e\n\u003cli data-end=\"3162\" data-start=\"3138\" data-section-id=\"wpzm73\"\u003eProfessional salon use\u003c\/li\u003e\n\u003cli data-end=\"3191\" data-start=\"3163\" data-section-id=\"1t443w4\"\u003eHigh-shine colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"3223\" data-start=\"3193\" data-section-id=\"ul2pwc\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp data-end=\"3380\" data-start=\"3225\"\u003e\u003cstrong data-end=\"3276\" data-start=\"3225\"\u003eQ: Is Koleston Perfect a permanent hair colour?\u003c\/strong\u003e\u003cbr data-end=\"3279\" data-start=\"3276\"\u003eA: Yes, it is a professional permanent hair colour designed to provide long-lasting, vibrant results.\u003c\/p\u003e\n\u003cp data-end=\"3611\" data-start=\"3382\"\u003e\u003cstrong data-end=\"3421\" data-start=\"3382\"\u003eQ: What is Pure Balance Technology?\u003c\/strong\u003e\u003cbr data-end=\"3424\" data-start=\"3421\"\u003eA: Pure Balance Technology is designed to help minimise the formation of free radicals during the colouring process, supporting a smoother colouring experience and vibrant colour results.\u003c\/p\u003e\n\u003cp data-end=\"3823\" data-start=\"3613\"\u003e\u003cstrong data-end=\"3671\" data-start=\"3613\"\u003eQ: Which developer should I use with Koleston Perfect?\u003c\/strong\u003e\u003cbr data-end=\"3674\" data-start=\"3671\"\u003eA: It should be used with the appropriate \u003cstrong data-end=\"3766\" data-start=\"3716\"\u003eWella Professionals Welloxon Perfect Developer\u003c\/strong\u003e, following the manufacturer's recommended mixing ratios.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"66\/0","offer_id":58295307469174,"sku":"UB0780 66\/0","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"7\/43","offer_id":58295307567478,"sku":"UB0780 7\/43","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"9\/0","offer_id":58295307895158,"sku":"UB0780 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