{"product_id":"koleston-perfect-pure-balance-technology-1","title":"Koleston Perfect Pure Balance Technology","description":"\u003ch3 data-section-id=\"1k8uwy3\" data-start=\"70\" data-end=\"93\" class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Description\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"94\" data-end=\"533\"\u003e\u003cstrong data-start=\"94\" data-end=\"163\"\u003eWella Professionals Koleston Perfect with Pure Balance Technology\u003c\/strong\u003e is a professional permanent hair colour that delivers rich, true-to-tone colour with exceptional shine and reliable grey coverage. Featuring \u003cstrong data-start=\"305\" data-end=\"332\"\u003ePure Balance Technology\u003c\/strong\u003e, the formula is designed to help minimise the formation of free radicals during the colouring process, supporting vibrant, even-looking results while helping to maintain the hair's healthy appearance.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11fax5y\" data-start=\"535\" data-end=\"557\"\u003eAbout This Product\u003c\/h3\u003e\n\u003cp data-start=\"558\" data-end=\"892\"\u003eTrusted by professional colourists worldwide, \u003cstrong data-start=\"604\" data-end=\"624\"\u003eKoleston Perfect\u003c\/strong\u003e offers a wide selection of shades to suit every colouring service, from natural enhancements to bold transformations. The creamy formula mixes easily with \u003cstrong data-start=\"780\" data-end=\"830\"\u003eWella Professionals Welloxon Perfect Developer\u003c\/strong\u003e for precise application and consistent salon-quality results.\u003c\/p\u003e\n\u003ch3 data-section-id=\"11jcyy1\" data-start=\"894\" data-end=\"916\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul data-start=\"917\" data-end=\"1125\"\u003e\n\u003cli data-section-id=\"v2m5s3\" data-start=\"917\" data-end=\"953\"\u003eProfessional permanent hair colour\u003c\/li\u003e\n\u003cli data-section-id=\"1nf5r27\" data-start=\"954\" data-end=\"990\"\u003ePowered by Pure Balance Technology\u003c\/li\u003e\n\u003cli data-section-id=\"11wwlp5\" data-start=\"991\" data-end=\"1027\"\u003eRich, vibrant, true-to-tone colour\u003c\/li\u003e\n\u003cli data-section-id=\"840tuh\" data-start=\"1028\" data-end=\"1058\"\u003eExcellent grey hair coverage\u003c\/li\u003e\n\u003cli data-section-id=\"mozkx0\" data-start=\"1059\" data-end=\"1098\"\u003eCreamy formula for smooth application\u003c\/li\u003e\n\u003cli data-section-id=\"6bonvw\" data-start=\"1099\" data-end=\"1125\"\u003eDelivers brilliant shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1127\" data-end=\"1143\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1144\" data-end=\"1401\"\u003e\n\u003cli data-section-id=\"z47mi8\" data-start=\"1144\" data-end=\"1173\"\u003ePermanent hair colour cream\u003c\/li\u003e\n\u003cli data-section-id=\"2wrg9m\" data-start=\"1174\" data-end=\"1199\"\u003ePure Balance Technology\u003c\/li\u003e\n\u003cli data-section-id=\"8jm01v\" data-start=\"1200\" data-end=\"1278\"\u003eUp to 100% grey hair coverage (depending on shade selection and application)\u003c\/li\u003e\n\u003cli data-section-id=\"rogq9u\" data-start=\"1279\" data-end=\"1314\"\u003eWide range of professional shades\u003c\/li\u003e\n\u003cli data-section-id=\"r2wp09\" data-start=\"1315\" data-end=\"1350\"\u003eSmooth, easy-to-mix cream formula\u003c\/li\u003e\n\u003cli data-section-id=\"1fhkwlc\" data-start=\"1351\" data-end=\"1401\"\u003eDesigned for use with Welloxon Perfect Developer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"5y7puq\" data-start=\"1403\" data-end=\"1415\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"1416\" data-end=\"1673\"\u003e\n\u003cli data-section-id=\"iqtitz\" data-start=\"1416\" data-end=\"1454\"\u003eProvides long-lasting colour results\u003c\/li\u003e\n\u003cli data-section-id=\"hbi0tl\" data-start=\"1455\" data-end=\"1499\"\u003eHelps achieve even colour from root to tip\u003c\/li\u003e\n\u003cli data-section-id=\"y38ur2\" data-start=\"1500\" data-end=\"1541\"\u003eEnhances shine for healthy-looking hair\u003c\/li\u003e\n\u003cli data-section-id=\"iw1zjw\" data-start=\"1542\" data-end=\"1573\"\u003eOffers reliable grey coverage\u003c\/li\u003e\n\u003cli data-section-id=\"cdx2mc\" data-start=\"1574\" data-end=\"1632\"\u003eSuitable for complete colour services and root retouches\u003c\/li\u003e\n\u003cli data-section-id=\"1xnwdok\" data-start=\"1633\" data-end=\"1673\"\u003eProfessional salon-quality performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"17h2msu\" data-start=\"1675\" data-end=\"1689\"\u003eHow To Use\u003c\/h3\u003e\n\u003col data-start=\"1690\" data-end=\"2017\"\u003e\n\u003cli data-section-id=\"1if1adv\" data-start=\"1690\" data-end=\"1819\"\u003eMix with the appropriate \u003cstrong data-start=\"1718\" data-end=\"1768\"\u003eWella Professionals Welloxon Perfect Developer\u003c\/strong\u003e according to the manufacturer's recommended ratio.\u003c\/li\u003e\n\u003cli data-section-id=\"1x5pdmb\" data-start=\"1820\" data-end=\"1858\"\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli data-section-id=\"xvipws\" data-start=\"1859\" data-end=\"1907\"\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli data-section-id=\"6i666u\" data-start=\"1908\" data-end=\"1955\"\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli data-section-id=\"1enaagg\" data-start=\"1956\" data-end=\"2017\"\u003eShampoo and condition using suitable colour-care products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2019\" data-end=\"2136\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2136\"\u003eAlways follow the manufacturer's instructions regarding mixing ratios, application methods, and processing times.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"lbjtps\" data-start=\"2138\" data-end=\"2153\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2154\" data-end=\"2245\"\u003ePlease refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"2247\" data-end=\"2266\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2267\" data-end=\"2542\"\u003e\n\u003cli data-section-id=\"67dzcy\" data-start=\"2267\" data-end=\"2299\"\u003e\n\u003cstrong data-start=\"2269\" data-end=\"2279\"\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli data-section-id=\"1nyct3p\" data-start=\"2300\" data-end=\"2329\"\u003e\n\u003cstrong data-start=\"2302\" data-end=\"2312\"\u003eRange:\u003c\/strong\u003e Koleston Perfect\u003c\/li\u003e\n\u003cli data-section-id=\"slygva\" data-start=\"2330\" data-end=\"2371\"\u003e\n\u003cstrong data-start=\"2332\" data-end=\"2347\"\u003eTechnology:\u003c\/strong\u003e Pure Balance Technology\u003c\/li\u003e\n\u003cli data-section-id=\"1d1rbqx\" data-start=\"2372\" data-end=\"2419\"\u003e\n\u003cstrong data-start=\"2374\" data-end=\"2391\"\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Colour Cream\u003c\/li\u003e\n\u003cli data-section-id=\"iylqo9\" data-start=\"2420\" data-end=\"2467\"\u003e\n\u003cstrong data-start=\"2422\" data-end=\"2439\"\u003eSuitable For:\u003c\/strong\u003e Professional hair colouring\u003c\/li\u003e\n\u003cli data-section-id=\"1uxwbu0\" data-start=\"2468\" data-end=\"2542\"\u003e\n\u003cstrong data-start=\"2470\" data-end=\"2495\"\u003eCompatible Developer:\u003c\/strong\u003e Wella Professionals Welloxon Perfect Developer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"dfymt4\" data-start=\"2544\" data-end=\"2565\"\u003eCare Instructions\u003c\/h3\u003e\n\u003cul data-start=\"2566\" data-end=\"2688\"\u003e\n\u003cli data-section-id=\"dn1m0\" data-start=\"2566\" data-end=\"2595\"\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli data-section-id=\"157goek\" data-start=\"2596\" data-end=\"2637\"\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli data-section-id=\"jp7aoi\" data-start=\"2638\" data-end=\"2688\"\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"6sumxi\" data-start=\"2690\" data-end=\"2712\"\u003eSafety Information\u003c\/h3\u003e\n\u003cul data-start=\"2713\" data-end=\"3166\"\u003e\n\u003cli data-section-id=\"tda30h\" data-start=\"2713\" data-end=\"2751\"\u003e\u003cstrong data-start=\"2715\" data-end=\"2751\"\u003eProfessional use is recommended.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"gy8fvu\" data-start=\"2752\" data-end=\"2806\"\u003eHair colourants can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli data-section-id=\"1qcvna3\" data-start=\"2807\" data-end=\"2872\"\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli data-section-id=\"3q36ho\" data-start=\"2873\" data-end=\"2926\"\u003eWear suitable gloves during mixing and application.\u003c\/li\u003e\n\u003cli data-section-id=\"19e0ipj\" data-start=\"2927\" data-end=\"3016\"\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli data-section-id=\"1as9cny\" data-start=\"3017\" data-end=\"3059\"\u003eDo not use to dye eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli data-section-id=\"od09z1\" data-start=\"3060\" data-end=\"3092\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli data-section-id=\"337axg\" data-start=\"3093\" data-end=\"3166\"\u003eFollow all warnings and instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"7zsklc\" data-start=\"3168\" data-end=\"3187\"\u003eWhat's Included\u003c\/h3\u003e\n\u003cul data-start=\"3188\" data-end=\"3271\"\u003e\n\u003cli data-section-id=\"1u2kqk7\" data-start=\"3188\" data-end=\"3271\"\u003e1 × Wella Professionals Koleston Perfect with Pure Balance Technology Hair Colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"3273\" data-end=\"3288\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"3289\" data-end=\"3460\"\u003e\n\u003cli data-section-id=\"1mdumso\" data-start=\"3289\" data-end=\"3315\"\u003ePermanent hair colouring\u003c\/li\u003e\n\u003cli data-section-id=\"16vldh8\" data-start=\"3316\" data-end=\"3336\"\u003eFull grey coverage\u003c\/li\u003e\n\u003cli data-section-id=\"4osmts\" data-start=\"3337\" data-end=\"3353\"\u003eRoot touch-ups\u003c\/li\u003e\n\u003cli data-section-id=\"15tlhdr\" data-start=\"3354\" data-end=\"3385\"\u003eFull-head colour applications\u003c\/li\u003e\n\u003cli data-section-id=\"wpzm73\" data-start=\"3386\" data-end=\"3410\"\u003eProfessional salon use\u003c\/li\u003e\n\u003cli data-section-id=\"16xvzmt\" data-start=\"3411\" data-end=\"3431\"\u003eColour corrections\u003c\/li\u003e\n\u003cli data-section-id=\"1t443w4\" data-start=\"3432\" data-end=\"3460\"\u003eHigh-shine colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"ul2pwc\" data-start=\"3462\" data-end=\"3492\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp data-start=\"3494\" data-end=\"3682\"\u003e\u003cstrong data-start=\"3494\" data-end=\"3545\"\u003eQ: Is Koleston Perfect a permanent hair colour?\u003c\/strong\u003e\u003cbr data-start=\"3545\" data-end=\"3548\"\u003eA: Yes, Koleston Perfect is a professional permanent hair colour formulated to provide long-lasting colour and reliable grey coverage.\u003c\/p\u003e\n\u003cp data-start=\"3684\" data-end=\"3917\"\u003e\u003cstrong data-start=\"3684\" data-end=\"3723\"\u003eQ: What is Pure Balance Technology?\u003c\/strong\u003e\u003cbr data-start=\"3723\" data-end=\"3726\"\u003eA: Pure Balance Technology is designed to help minimise the formation of free radicals during the colouring process, supporting more controlled colour development and vibrant-looking results.\u003c\/p\u003e\n\u003cp data-start=\"3919\" data-end=\"4145\"\u003e\u003cstrong data-start=\"3919\" data-end=\"3977\"\u003eQ: Which developer should I use with Koleston Perfect?\u003c\/strong\u003e\u003cbr data-start=\"3977\" data-end=\"3980\"\u003eA: Koleston Perfect should be mixed with the appropriate \u003cstrong data-start=\"4037\" data-end=\"4087\"\u003eWella Professionals Welloxon Perfect Developer\u003c\/strong\u003e according to the manufacturer's recommended mixing ratio.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"7\/77","offer_id":58295113482614,"sku":"UB0706 7\/77","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"7\/1","offer_id":58295113515382,"sku":"UB0706 7\/1","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"4\/71","offer_id":58295113548150,"sku":"UB0706 4\/71","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"4\/75","offer_id":58295113580918,"sku":"UB0706 4\/75","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"10\/03","offer_id":58295113613686,"sku":"UB0706 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