{"product_id":"e45-cream-350g-1","title":"E45 Cream 350g","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"c985e65c-9a50-47c8-86ef-b5aeeef0c1af\" data-testid=\"conversation-turn-60\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a6167b49-0ba3-4398-aeab-1a875010f5c4\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"379\" data-end=\"907\"\u003e\u003cstrong data-start=\"379\" data-end=\"397\"\u003eE45 Cream 350g\u003c\/strong\u003e is a clinically proven, dermatologically tested emollient cream formulated to treat and soothe \u003cstrong data-start=\"493\" data-end=\"527\"\u003edry, itchy, and irritated skin\u003c\/strong\u003e. Trusted by healthcare professionals for over 60 years, it provides long-lasting hydration while helping to repair the skin's natural barrier. Suitable for \u003cstrong data-start=\"684\" data-end=\"696\"\u003eall ages\u003c\/strong\u003e, including babies over 1 month, and ideal for managing \u003cstrong data-start=\"752\" data-end=\"785\"\u003eeczema, dermatitis, psoriasis\u003c\/strong\u003e, and other dry skin conditions. Its non-greasy, fast-absorbing formula makes it ideal for daily use on the face and body.\u003c\/p\u003e\n\u003chr data-start=\"909\" data-end=\"912\"\u003e\n\u003ch3 data-start=\"914\" data-end=\"936\"\u003e\u003cstrong data-start=\"918\" data-end=\"934\"\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"937\" data-end=\"1484\"\u003e\n\u003cli data-start=\"937\" data-end=\"1019\"\u003e\n\u003cp data-start=\"939\" data-end=\"1019\"\u003e\u003cstrong data-start=\"939\" data-end=\"967\"\u003eIntensive Moisturisation\u003c\/strong\u003e – Deeply hydrates very dry, rough, or flaky skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1020\" data-end=\"1121\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1121\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1051\"\u003eClinically Proven Formula\u003c\/strong\u003e – Used by healthcare professionals to manage eczema and dermatitis.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1209\"\u003e\n\u003cp data-start=\"1124\" data-end=\"1209\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1152\"\u003eGentle on Sensitive Skin\u003c\/strong\u003e – Fragrance-free, non-comedogenic, and hypoallergenic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1210\" data-end=\"1302\"\u003e\n\u003cp data-start=\"1212\" data-end=\"1302\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1243\"\u003eFast-Absorbing \u0026amp; Non-Greasy\u003c\/strong\u003e – Comfortable for frequent use on face, hands, and body.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1303\" data-end=\"1399\"\u003e\n\u003cp data-start=\"1305\" data-end=\"1399\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1338\"\u003eSuitable for the Whole Family\u003c\/strong\u003e – Safe for children over 1 month, adults, and the elderly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1400\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1402\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1420\"\u003eLarge 350g Tub\u003c\/strong\u003e – Convenient, long-lasting size for home, clinic, or daily use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1486\" data-end=\"1489\"\u003e\n\u003ch3 data-start=\"1491\" data-end=\"1519\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1517\"\u003eWhy You Should Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1520\" data-end=\"1941\"\u003e\u003cstrong data-start=\"1520\" data-end=\"1533\"\u003eE45 Cream\u003c\/strong\u003e is a trusted solution for people suffering from persistent dry or irritated skin. Whether you’re managing eczema flare-ups, reducing the effects of seasonal dryness, or simply maintaining daily hydration, this cream offers \u003cstrong data-start=\"1757\" data-end=\"1787\"\u003emedical-grade moisturising\u003c\/strong\u003e without irritation. The 350g size makes it excellent for households or long-term use, offering great value and reliability from a pharmacy-trusted brand.\u003c\/p\u003e\n\u003chr data-start=\"1943\" data-end=\"1946\"\u003e\n\u003ch3 data-start=\"1948\" data-end=\"1968\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1966\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-start=\"1969\" data-end=\"2290\"\u003e\n\u003cli data-start=\"1969\" data-end=\"2040\"\u003e\n\u003cp data-start=\"1972\" data-end=\"2040\"\u003eApply to the affected area 2–3 times daily, or as often as needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2041\" data-end=\"2095\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2095\"\u003eGently smooth into the skin until fully absorbed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2096\" data-end=\"2148\"\u003e\n\u003cp data-start=\"2099\" data-end=\"2148\"\u003eFor best results, use after bathing or washing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2149\" data-end=\"2196\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2196\"\u003eSuitable for use under makeup or clothing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2197\" data-end=\"2290\"\u003e\n\u003cp data-start=\"2200\" data-end=\"2290\"\u003eSafe to use alongside prescribed topical treatments (check with your healthcare provider).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"2292\" data-end=\"2295\"\u003e\n\u003ch3 data-start=\"2297\" data-end=\"2315\"\u003e\u003cstrong data-start=\"2301\" data-end=\"2313\"\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2316\" data-end=\"2606\"\u003e\n\u003cli data-start=\"2316\" data-end=\"2374\"\u003e\n\u003cp data-start=\"2318\" data-end=\"2374\"\u003eRelieves symptoms of dry skin, eczema, and dermatitis.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2375\" data-end=\"2442\"\u003e\n\u003cp data-start=\"2377\" data-end=\"2442\"\u003eHelps restore and maintain the skin’s natural moisture barrier.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2443\" data-end=\"2485\"\u003e\n\u003cp data-start=\"2445\" data-end=\"2485\"\u003eSoothes itching, flaking, and redness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2486\" data-end=\"2550\"\u003e\n\u003cp data-start=\"2488\" data-end=\"2550\"\u003eCan be used daily without causing sensitivity or irritation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2551\" data-end=\"2606\"\u003e\n\u003cp data-start=\"2553\" data-end=\"2606\"\u003eWidely recommended by dermatologists and pharmacists.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2608\" data-end=\"2611\"\u003e\n\u003ch3 data-start=\"2613\" data-end=\"2654\"\u003e\u003cstrong data-start=\"2617\" data-end=\"2654\"\u003eFrequently Asked Questions (FAQs)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2656\" data-end=\"2804\"\u003e\u003cstrong data-start=\"2656\" data-end=\"2692\"\u003eQ: Can this be used on the face?\u003c\/strong\u003e\u003cbr data-start=\"2692\" data-end=\"2695\"\u003eA: Yes. E45 Cream is safe for use on the face and is often used to relieve dry facial skin or eczema patches.\u003c\/p\u003e\n\u003cp data-start=\"2806\" data-end=\"2985\"\u003e\u003cstrong data-start=\"2806\" data-end=\"2851\"\u003eQ: Is it suitable for children or babies?\u003c\/strong\u003e\u003cbr data-start=\"2851\" data-end=\"2854\"\u003eA: Yes. It can be used on babies over 1 month of age. Always consult a GP or pharmacist for infants with diagnosed skin conditions.\u003c\/p\u003e\n\u003cp data-start=\"2987\" data-end=\"3094\"\u003e\u003cstrong data-start=\"2987\" data-end=\"3027\"\u003eQ: Does this cream contain steroids?\u003c\/strong\u003e\u003cbr data-start=\"3027\" data-end=\"3030\"\u003eA: No. E45 Cream is steroid-free and suitable for long-term use.\u003c\/p\u003e\n\u003cp data-start=\"3096\" data-end=\"3281\"\u003e\u003cstrong data-start=\"3096\" data-end=\"3147\"\u003eQ: Can I use this with prescription treatments?\u003c\/strong\u003e\u003cbr data-start=\"3147\" data-end=\"3150\"\u003eA: Yes. It can typically be used alongside prescribed creams or ointments, though it's best to check with your healthcare provider.\u003c\/p\u003e\n\u003cp data-start=\"3283\" data-end=\"3426\"\u003e\u003cstrong data-start=\"3283\" data-end=\"3337\"\u003eQ: Is it safe for sensitive or allergy-prone skin?\u003c\/strong\u003e\u003cbr data-start=\"3337\" data-end=\"3340\"\u003eA: Yes. It is fragrance-free, non-irritating, and formulated for sensitive skin types.\u003c\/p\u003e\n\u003chr data-start=\"3428\" data-end=\"3431\"\u003e\n\u003ch3 data-start=\"3433\" data-end=\"3469\"\u003e\u003cstrong data-start=\"3437\" data-end=\"3467\"\u003eDigital Marketing Keywords\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3470\" data-end=\"3496\"\u003e\u003cstrong data-start=\"3470\" data-end=\"3494\"\u003eShort-Tail Keywords:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3497\" data-end=\"3610\"\u003e\n\u003cli data-start=\"3497\" data-end=\"3510\"\u003e\n\u003cp data-start=\"3499\" data-end=\"3510\"\u003eE45 cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3511\" data-end=\"3529\"\u003e\n\u003cp data-start=\"3513\" data-end=\"3529\"\u003edry skin cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3530\" data-end=\"3550\"\u003e\n\u003cp data-start=\"3532\" data-end=\"3550\"\u003eeczema treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3551\" data-end=\"3585\"\u003e\n\u003cp data-start=\"3553\" data-end=\"3585\"\u003emoisturiser for sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3586\" data-end=\"3610\"\u003e\n\u003cp data-start=\"3588\" data-end=\"3610\"\u003edermatological cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3612\" data-end=\"3637\"\u003e\u003cstrong data-start=\"3612\" data-end=\"3635\"\u003eLong-Tail Keywords:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3638\" data-end=\"3980\"\u003e\n\u003cli data-start=\"3638\" data-end=\"3686\"\u003e\n\u003cp data-start=\"3640\" data-end=\"3686\"\u003eE45 Cream 350g for dry and eczema-prone skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3687\" data-end=\"3746\"\u003e\n\u003cp data-start=\"3689\" data-end=\"3746\"\u003efragrance-free moisturiser for sensitive and itchy skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3747\" data-end=\"3808\"\u003e\n\u003cp data-start=\"3749\" data-end=\"3808\"\u003edaily emollient cream for dermatitis and psoriasis relief\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3809\" data-end=\"3850\"\u003e\n\u003cp data-start=\"3811\" data-end=\"3850\"\u003emedical-grade skin cream for all ages\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3851\" data-end=\"3915\"\u003e\n\u003cp data-start=\"3853\" data-end=\"3915\"\u003edermatologist-recommended cream for long-term skin hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3916\" data-end=\"3980\"\u003e\n\u003cp data-start=\"3918\" data-end=\"3980\"\u003enon-greasy face and body moisturiser for dry skin conditions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3982\" data-end=\"3985\"\u003e\n\u003cp data-start=\"3987\" data-end=\"4002\"\u003eWould you like:\u003c\/p\u003e\n\u003cul data-start=\"4003\" data-end=\"4162\"\u003e\n\u003cli data-start=\"4003\" data-end=\"4049\"\u003e\n\u003cp data-start=\"4005\" data-end=\"4049\"\u003e\u003cstrong data-start=\"4005\" data-end=\"4046\"\u003eShopify meta title \u0026amp; meta description\u003c\/strong\u003e,\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4050\" data-end=\"4084\"\u003e\n\u003cp data-start=\"4052\" data-end=\"4084\"\u003e\u003cstrong data-start=\"4052\" data-end=\"4078\"\u003eProduct image alt text\u003c\/strong\u003e, or\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4085\" data-end=\"4162\"\u003e\n\u003cp data-start=\"4087\" data-end=\"4162\"\u003eA \u003cstrong data-start=\"4089\" data-end=\"4111\"\u003ecomparison section\u003c\/strong\u003e (e.g. E45 Cream vs E45 Lotion vs E45 Itch Relief)?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4164\" data-end=\"4203\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLet me know what you'd like to do next!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":56523641258358,"sku":"SKU:7350087736662","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_ad9c587f-6a6a-4dee-af17-8f2c34620777.webp?v=1761644220","url":"https:\/\/www.urbanbeaute.co.uk\/products\/e45-cream-350g-1","provider":"URBAN BEAUTE","version":"1.0","type":"link"}