{"product_id":"dark-lovly-fade-resist-color-1","title":"Dark \u0026 Lovely Fade Resist Color","description":"\u003cp data-start=\"353\" data-end=\"643\"\u003eDiscover deep, long-lasting colour designed for your hair with Dark \u0026amp; Lovely Fade Resist – the #1 hair colour brand for women of colour. This permanent, no-drip cream formula delivers up to 8 weeks of rich, vibrant colour that resists fading and blends away greys with ease.\u003c\/p\u003e\n\u003cp data-start=\"645\" data-end=\"921\"\u003eInfused with argan, coconut, and vitamin E oils, it nourishes your hair while you colour, leaving it soft, shiny, and conditioned. Ideal for natural, relaxed, or transitioning hair, Fade Resist provides true-to-tone results without compromising on hair health.\u003c\/p\u003e\n\u003chr data-start=\"923\" data-end=\"926\"\u003e\n\u003ch3 data-start=\"928\" data-end=\"950\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"951\" data-end=\"1348\"\u003e\n\u003cli data-start=\"951\" data-end=\"1016\"\u003e\n\u003cp data-start=\"953\" data-end=\"1016\"\u003ePermanent Hair Colour – Long-lasting, vibrant coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1019\" data-end=\"1060\"\u003eFade-Resistant for Up to 8 Weeks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1116\"\u003e100% Grey Coverage – Even on resistant greys\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1187\"\u003e\n\u003cp data-start=\"1119\" data-end=\"1187\"\u003eNourishing Oil Blend – With Argan, Coconut \u0026amp; Vitamin E Oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1188\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eFormulated for Textured Hair – Works on natural \u0026amp; relaxed textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1348\"\u003eIncludes Moisture-Rich Conditioner – For shine \u0026amp; softness after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1350\" data-end=\"1353\"\u003e\n\u003ch3 data-start=\"1355\" data-end=\"1383\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp data-start=\"1384\" data-end=\"1659\"\u003eDark \u0026amp; Lovely Fade Resist was made to match the unique needs of Afro-textured hair, providing high-impact colour with built-in care. Whether you're trying a new look or maintaining your signature shade, Fade Resist gives you bold, beautiful results that last.\u003c\/p\u003e\n\u003chr data-start=\"1661\" data-end=\"1664\"\u003e\n\u003ch3 data-start=\"1666\" data-end=\"1686\"\u003eHow to Use\u003c\/h3\u003e\n\u003col data-start=\"1687\" data-end=\"1893\"\u003e\n\u003cli data-start=\"1687\" data-end=\"1734\"\u003e\n\u003cp data-start=\"1690\" data-end=\"1734\"\u003eMix the colour and developer as instructed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1735\" data-end=\"1767\"\u003e\n\u003cp data-start=\"1738\" data-end=\"1767\"\u003eApply to dry, unwashed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1768\" data-end=\"1827\"\u003e\n\u003cp data-start=\"1771\" data-end=\"1827\"\u003eLeave on for the recommended time (usually 25–30 mins)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1828\" data-end=\"1873\"\u003e\n\u003cp data-start=\"1831\" data-end=\"1873\"\u003eRinse and apply the included conditioner\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1874\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1893\"\u003eStyle as desired\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1874\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1893\"\u003e Pro tip: Always conduct a patch test 48 hours before colouring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1965\" data-end=\"1968\"\u003e\n\u003ch3 data-start=\"1970\" data-end=\"1982\"\u003eFAQs\u003c\/h3\u003e\n\u003cp data-start=\"1984\" data-end=\"2129\"\u003eQ: Is this colour safe for relaxed or transitioning hair?\u003cbr data-start=\"2045\" data-end=\"2048\"\u003e Yes – it’s formulated specifically for natural and chemically-treated hair.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2238\"\u003eQ: Does it fully cover grey hair?\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e Yes – it provides 100% grey coverage, even on stubborn greys.\u003c\/p\u003e\n\u003cp data-start=\"2240\" data-end=\"2343\"\u003eQ: Will the colour fade quickly?\u003cbr data-start=\"2276\" data-end=\"2279\"\u003e No – it’s designed to last up to 8 weeks with proper care.\u003c\/p\u003e\n\u003cp data-start=\"2345\" data-end=\"2458\"\u003eQ: Does it include a conditioner?\u003cbr data-start=\"2382\" data-end=\"2385\"\u003e Yes – a moisture-rich conditioner is included for post-colour care.\u003c\/p\u003e\n\u003chr data-start=\"2460\" data-end=\"2463\"\u003e","brand":"URBAN BEAUTE","offers":[{"title":"326 Berry Burgundy","offer_id":56593367695734,"sku":"KU:407195820634 326 Berry Burgundy","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"362 Crimson Moon","offer_id":56593367794038,"sku":"SKU:407195820634 362 Crimson Moon","price":6.49,"currency_code":"GBP","in_stock":true},{"title":"371 Jet Black","offer_id":56593367990646,"sku":"SKU:407195820634 371 Jet 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