Dark & Lovely Fade Resist Color
Free UK Express delivery (over £100)
Free Returns available
10% off your first order
Discover deep, long-lasting colour designed for your hair with Dark & Lovely Fade Resist – the #1 hair colour brand for women of colour. This permanent, no-drip cream formula delivers up to 8 weeks of rich, vibrant colour that resists fading and blends away greys with ease.
Infused with argan, coconut, and vitamin E oils, it nourishes your hair while you colour, leaving it soft, shiny, and conditioned. Ideal for natural, relaxed, or transitioning hair, Fade Resist provides true-to-tone results without compromising on hair health.
Key Features
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Permanent Hair Colour – Long-lasting, vibrant coverage
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Fade-Resistant for Up to 8 Weeks
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100% Grey Coverage – Even on resistant greys
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Nourishing Oil Blend – With Argan, Coconut & Vitamin E Oils
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Formulated for Textured Hair – Works on natural & relaxed textures
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Includes Moisture-Rich Conditioner – For shine & softness after colouring
Why You’ll Love It
Dark & Lovely Fade Resist was made to match the unique needs of Afro-textured hair, providing high-impact colour with built-in care. Whether you're trying a new look or maintaining your signature shade, Fade Resist gives you bold, beautiful results that last.
How to Use
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Mix the colour and developer as instructed
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Apply to dry, unwashed hair
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Leave on for the recommended time (usually 25–30 mins)
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Rinse and apply the included conditioner
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Style as desired
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Pro tip: Always conduct a patch test 48 hours before colouring.
FAQs
Q: Is this colour safe for relaxed or transitioning hair?
Yes – it’s formulated specifically for natural and chemically-treated hair.
Q: Does it fully cover grey hair?
Yes – it provides 100% grey coverage, even on stubborn greys.
Q: Will the colour fade quickly?
No – it’s designed to last up to 8 weeks with proper care.
Q: Does it include a conditioner?
Yes – a moisture-rich conditioner is included for post-colour care.
At Urban Beauty, we aim to provide fast, secure, and affordable delivery for all your beauty essentials across the UK. Please review the details below to understand how our shipping process works.
Delivery Methods
All orders are shipped via Click & Drop by the Post Office — a reliable and fully tracked service that ensures your parcel reaches you quickly and safely.
Delivery Costs (UK Mainland)
- Standard Delivery: £3.50 flat rate
- Tracked Delivery: £3.95 (for orders under £25)
- Next-Day / Express Delivery: £5.99 (where available)
- Free Delivery: Free UK delivery for all orders over £100.00
Processing & Dispatch Times
- Order Processing: Orders are processed within 1–2 working days after payment is confirmed.
- Delivery Time: Standard delivery typically arrives within 2–4 working days after dispatch.
- Express Delivery: Next-Day delivery aims to arrive the next working day after dispatch (where available).
- Total Delivery Time: Usually 3–6 working days from the date of purchase, depending on the shipping option chosen.
Orders placed after 3:00 PM or on weekends/public holidays are processed on the next working day.
Out-of-Area Deliveries
Deliveries to the Scottish Highlands, Northern Ireland, Channel Islands, Isle of Man, and other remote areas may take longer and, in some cases, incur an additional delivery charge. We will notify you if this applies to your order before dispatch.
Tracking Your Order
Once your order has been dispatched, you’ll receive a confirmation email containing your tracking number and a link to track your parcel’s progress online.
If you do not receive your tracking email within 2 working days of placing your order, please check your spam folder or contact us at enquiries@urbanbeaute.co.uk.
Missed or Delayed Deliveries
In the rare event of a delay, please allow up to 7 working days after dispatch before contacting us. Postal delays can occur due to public holidays, weather conditions, or postal network issues beyond our control.
If your parcel cannot be delivered, a card will be left with instructions on how to arrange redelivery or collection. Unclaimed parcels returned to us can be resent, but additional postage fees may apply.
International Delivery
At present, Urban Beauty delivers only within the United Kingdom. We are working to expand to international destinations in the near future.
Lost or Damaged Parcels
All our deliveries are insured and tracked. If your parcel arrives damaged or goes missing in transit, please contact us within 48 hours of receipt (or expected delivery date) so we can raise an investigation with the courier.
Email: enquiries@urbanbeaute.co.uk Include your order number and clear photos (if applicable) to speed up the process.
Additional Notes
- We do not deliver on weekends or public holidays.
- Orders may be split into multiple parcels depending on stock availability.
- Delivery times are estimates and not guaranteed, but we do our best to meet them consistently.
Contact Us
For any delivery queries or issues, our customer care team is happy to help:
- Email: enquiries@urbanbeaute.co.uk
- Working hours: Monday–Friday, 9:00 AM – 5:00 PM
Summary: Orders processed in 1–2 working days. Delivery 2–4 working days after dispatch. Free UK delivery over £100. Next-Day option £5.99. Standard £3.50. Tracked £3.95 (orders under £25).