{"product_id":"dark-and-lovly-go-intense-1","title":"Dark And Lovely Go Intense","description":"\u003cp data-end=\"717\" data-start=\"395\"\u003eUnleash bold, rich colour with Dark and Lovely Go Intense! – the first high-pigment permanent hair colour specifically designed for dark hair tones. Whether you're looking to lighten, brighten, or deepen your look, Go Intense! delivers intense, true-to-tone results with no pre-lightening required.\u003c\/p\u003e\n\u003cp data-end=\"962\" data-start=\"719\"\u003eInfused with olive oil and conditioning agents, this permanent cream colour leaves your hair shiny, nourished, and beautifully vibrant. Choose from a variety of bold, salon-inspired shades that pop on both natural and relaxed hair.\u003c\/p\u003e\n\u003chr data-end=\"967\" data-start=\"964\"\u003e\n\u003ch3 data-end=\"991\" data-start=\"969\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"1361\" data-start=\"992\"\u003e\n\u003cli data-end=\"1061\" data-start=\"992\"\u003e\n\u003cp data-end=\"1061\" data-start=\"994\"\u003eHigh-Pigment Colour Technology – Rich results on dark hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1126\" data-start=\"1062\"\u003e\n\u003cp data-end=\"1126\" data-start=\"1064\"\u003eNo Bleach Required – Lightens and colours in one step\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1189\" data-start=\"1127\"\u003e\n\u003cp data-end=\"1189\" data-start=\"1129\"\u003ePermanent Cream Formula – Long-lasting vibrant tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1267\" data-start=\"1190\"\u003e\n\u003cp data-end=\"1267\" data-start=\"1192\"\u003eInfused with Olive Oil – Moisturises and protects during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1310\" data-start=\"1268\"\u003e\n\u003cp data-end=\"1310\" data-start=\"1270\"\u003eWorks on Natural \u0026amp; Relaxed Hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1361\" data-start=\"1311\"\u003e\n\u003cp data-end=\"1361\" data-start=\"1313\"\u003eIncludes Conditioner for Shine \u0026amp; Softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1366\" data-start=\"1363\"\u003e\n\u003ch3 data-end=\"1396\" data-start=\"1368\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp data-end=\"1642\" data-start=\"1397\"\u003eWith Dark and Lovely Go Intense!, you don’t need to compromise between vibrancy and hair health. This powerful formula is perfect for achieving statement colour — from deep burgundies to golden blondes — all from the comfort of home.\u003c\/p\u003e\n\u003chr data-end=\"1647\" data-start=\"1644\"\u003e\n\u003ch3 data-end=\"1669\" data-start=\"1649\"\u003eHow to Use\u003c\/h3\u003e\n\u003col data-end=\"1884\" data-start=\"1670\"\u003e\n\u003cli data-end=\"1715\" data-start=\"1670\"\u003e\n\u003cp data-end=\"1715\" data-start=\"1673\"\u003eMix the colour and developer as directed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1755\" data-start=\"1716\"\u003e\n\u003cp data-end=\"1755\" data-start=\"1719\"\u003eApply evenly to dry, unwashed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1794\" data-start=\"1756\"\u003e\n\u003cp data-end=\"1794\" data-start=\"1759\"\u003eLeave on for the recommended time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1864\" data-start=\"1795\"\u003e\n\u003cp data-end=\"1864\" data-start=\"1798\"\u003eRinse and follow up with the included conditioning treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1884\" data-start=\"1865\"\u003e\n\u003cp data-end=\"1884\" data-start=\"1868\"\u003eStyle as desired\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote data-end=\"1957\" data-start=\"1886\"\u003e\n\u003cp data-end=\"1957\" data-start=\"1888\"\u003e💡 Tip: Always perform a patch test 48 hours before full application.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1962\" data-start=\"1959\"\u003e\n\u003ch3 data-end=\"1976\" data-start=\"1964\"\u003eFAQs\u003c\/h3\u003e\n\u003cp data-end=\"2110\" data-start=\"1978\"\u003eQ: Will it work on natural Black hair?\u003cbr data-end=\"2023\" data-start=\"2020\"\u003e Yes – the formula is made to lift and deposit colour on dark hair without bleach.\u003c\/p\u003e\n\u003cp data-end=\"2239\" data-start=\"2112\"\u003eQ: Is it suitable for relaxed or chemically treated hair?\u003cbr data-end=\"2176\" data-start=\"2173\"\u003e Yes – it works well on both natural and relaxed textures.\u003c\/p\u003e\n\u003cp data-end=\"2355\" data-start=\"2241\"\u003eQ: How long does the colour last?\u003cbr data-end=\"2281\" data-start=\"2278\"\u003e As a permanent dye, results are long-lasting with proper hair care.\u003c\/p\u003e\n\u003cp data-end=\"2473\" data-start=\"2357\"\u003eQ: Does it come with conditioner?\u003cbr data-end=\"2397\" data-start=\"2394\"\u003e Yes – each box includes a conditioning treatment for post-colour care.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"1 Super Black","offer_id":56593140646262,"sku":"SKU:180294756321 1 Super Black","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"10 Golden Blonde","offer_id":56593140679030,"sku":"SKU:180294756321 10 Golden Blonde","price":6.99,"currency_code":"GBP","in_stock":false},{"title":"66 Spicy Red","offer_id":56593140711798,"sku":"SKU:180294756321 66 Spicy Red","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"68 Passion Plum","offer_id":56593140777334,"sku":"SKU:180294756321 68 Passion Plum","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"21 Original Black","offer_id":56593140973942,"sku":"KU:180294756321 21 Original Black","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_620000e1-e4d9-47d0-8b99-c74baa037dde.webp?v=1762342429","url":"https:\/\/www.urbanbeaute.co.uk\/products\/dark-and-lovly-go-intense-1","provider":"URBAN BEAUTE","version":"1.0","type":"link"}