{"title":"SOFT \u0026 PRECIOUS","description":"\u003cp data-start=\"63\" data-end=\"454\"\u003e\u003cstrong data-start=\"63\" data-end=\"82\"\u003eSoft \u0026amp; Precious\u003c\/strong\u003e is a gentle baby haircare brand specially formulated for infants and toddlers. Enriched with natural oils such as olive and lavender, the products help to nourish the scalp, soften curls, and add moisture while maintaining a delicate, pleasant scent. Dermatologist-tested and tear-free, Soft \u0026amp; Precious provides safe, soothing care for your little one’s hair and scalp.\u003c\/p\u003e","products":[{"product_id":"soft-precious-baby-jelly-lavender-13-oz","title":"Soft \u0026 precious baby jelly lavender 13 oz","description":"Soft and Precious Lavender and Chamomile Nursery Jelly is lightly scented and smooth enough to provide a gentle, soothing blanket of protection against the discomforts of diaper rash.","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55623483294070,"sku":"90235728794070","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/urban-beaute-default-title-soft-precious-baby-jelly-lavender-13-oz-75606027993462.jpg?v=1748011740"},{"product_id":"soft-precious-moisturising-creme-hairdress-normal-5oz","title":"Soft \u0026 Precious Moisturising Creme Hairdress Normal - 5oz","description":"The Soft \u0026amp; Precious Moisturising Creme Hairdress Normal - 4oz is infused with Olive Oil and lavender. This moisturizing cream induces moisture and sheen to your baby's hair and eliminates dry, lacklustre hair. Condition and soften your baby's hair with this hydrating cream. \n\nKey Features:\n\nAdds moisture\nMakes hair shiny \u0026amp; soft\nConditions baby's hair","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55623483359606,"sku":"90235728659606","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_1a810778-6e73-42d2-aa62-003e90e97096.webp?v=1761061383"},{"product_id":"soft-precious-nursery-jelly-extra-dry-13oz-385gr-green","title":"Soft \u0026 Precious Nursery Jelly Extra Dry  13oz\/385gr Green","description":"Soft and Precious Aloe and Vitamin E Nursery Jelly is lightly scented and smooth enough to provide a gentle, soothing blanket of protection against the discomforts of diaper rash.\n\nTemporarily protects minor cuts, scrapes, burns. Temporarily protects and helps relieve chapped or cracked skin and lips. Helps protect from the drying of wind and cold weather.","brand":"Soft \u0026 precious","offers":[{"title":"Default Title","offer_id":55623483425142,"sku":"90235728525142","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/soft-precious-default-title-soft-precious-nursery-jelly-extra-dry-13oz-385gr-green-75606028255606.jpg?v=1748011742"},{"product_id":"soft-precious-nursery-jelly-pink-13oz-385gr-pink","title":"Soft \u0026 Precious Nursery Jelly Pink 13oz 385gr - Pink","description":"Soft \u0026amp; Precious' Baby Power Scented Jelly temporarily protects, cutes, scrapes, burns, and helps relieve chapped or cracked skin \/ lips. It is amazing to use when your child struggles with skin problems in windy and cold weather conditions.","brand":"Soft \u0026 Precious","offers":[{"title":"Default Title","offer_id":55623483490678,"sku":"90235728490678","price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/soft-precious-default-title-soft-precious-nursery-jelly-pink-13oz-385gr-pink-75606028550518.png?v=1748011747"},{"product_id":"soft-precious-nursery-jelly-with-shea-butter-368g","title":"Soft \u0026 precious nursery jelly with shea butter 368g","description":"Is your baby having a hard time with nappy rash or chafed skin? Soft And Beautiful Nursery jelly is perfect for your child. Nursery jelly is formulated of pure petroleum, infused with Shea butter to renew the skin and leave it looking and feeling healthy. This jelly is also scented so there is no harsh smells for your baby.","brand":"Soft \u0026 Precious","offers":[{"title":"Default Title","offer_id":55623483556214,"sku":"90235728356214","price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/soft-precious-default-title-soft-precious-nursery-jelly-with-shea-butter-368g-75606028517750.jpg?v=1748011755"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/download_060bddd8-7457-41d7-9cf5-b6b926252b6a.png?v=1759843972","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/soft-precious.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}