{"title":"SOFT \u0026 BEAUTIFUL","description":"","products":[{"product_id":"soft-beautiful-botanicals-no-lye-sensitive-scalp-relaxer-kit-coarse","title":"Soft \u0026 beautiful botanicals no-lye sensitive scalp relaxer kit coarse","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Soft \u0026amp; Beautiful Botanicals No-Lye Sensitive Scalp Relaxer Kit for Coarse Hair is specifically formulated to provide superior straightening while being gentle enough for sensitive scalps. Enriched with natural plant oils and butters, this relaxer kit nourishes and protects, offering a reliable solution for those with coarse hair textures and sensitive scalps.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. No-Lye Formula: Ensures a safe and effective relaxing process without the harshness of lye-based products.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Sensitive Scalp: Formulated with ingredients that are gentle on sensitive scalps.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Botanical Enrichments: Infused with natural oils and butters like Shea Butter and Olive Oil for hydration and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Complete Kit: Comes with relaxer cream, activator, neutralizing shampoo, and deep conditioner for a comprehensive hair treatment at home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Suitable for Coarse Hair: Specifically designed for those with coarse hair textures.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredients:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shea Butter: Provides deep moisture and helps reduce breakage.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Olive Oil: Adds shine and helps protect the hair from damage.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Botanical Extracts: Additional plant extracts offer hydration and scalp comfort.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Perform a strand test and patch test 48 hours before full application to ensure compatibility and safety.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Put on gloves provided in the kit and mix the relaxer cream with the activator following the instructions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Apply the mixture evenly to small sections of your hair, avoiding the scalp.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Leave it on for the recommended time according to the instructions, monitoring for any irritation or discomfort.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Thoroughly rinse out the relaxer with warm water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e6. Apply the neutralizing shampoo to halt the relaxing process. Rinse and repeat until all the relaxer is removed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e7. Use the deep conditioner provided in the kit to restore moisture and balance to the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e8. Rinse and style as usual.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Always perform a strand test and patch test before full application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes and skin. If contact occurs, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Do not exceed the recommended application time.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the most accurate and up-to-date information, it’s always best to refer to the labels and instructions provided on the product packaging.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Default Title","offer_id":47066280362299,"sku":"90235975062299","price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/soft-beautiful-relaxer-texturizer-default-title-soft-beautiful-botanicals-no-lye-sensitive-scalp-relaxer-kit-coarse-43334388384059.jpg?v=1748008600"},{"product_id":"soft-beautiful-no-lye-conditioning-relaxer-super","title":"Soft \u0026 beautiful no lye conditioning relaxer (super)","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Soft \u0026amp; Beautiful No-Lye Conditioning Relaxer in Super is designed for superior straightening performance on coarser or resistant hair types. This relaxer is infused with conditioning agents to leave your hair soft, manageable, and beautiful post-treatment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. No-Lye Formula: Provides a gentle yet effective relaxer experience without the harshness of lye.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Conditioning Agents: Enriched with conditioners that nourish the hair, maintaining its softness and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Strength: Super strength is formulated to work on coarse or resistant hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Complete Kit: Usually comes as a kit complete with relaxer, activator, neutralizing shampoo, and deep conditioner for a comprehensive hair treatment experience.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. User-Friendly: Simple and easy to follow instructions for at-home applications.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredients:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Conditioners: Specially formulated conditioners help maintain the hair's natural moisture balance.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Activators: Customized activators to ensure the efficacy of the relaxing process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Read all directions and warnings on the packaging.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Conduct a strand test 48 hours before full application to ensure compatibility and safety.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Wear gloves, which are often included in the kit, for the application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Mix the relaxer and activator as per instructions on the package.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Apply to small, parted sections of hair, avoiding the scalp.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e6. Leave the relaxer on for the recommended time, or less if your strand test indicated a shorter time.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e7. Rinse thoroughly with warm water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e8. Apply the provided neutralizing shampoo to stop the relaxing process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e9. Deep condition the hair using the conditioner provided in the kit.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e10. Rinse, dry and style as desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Always follow the instructions provided in the kit.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Do a strand test and a patch test 48 hours prior to full application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Not suitable for children without adult supervision.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes; rinse immediately if contact occurs.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always refer to the labels and instructions provided on the product packaging for the most accurate and up-to-date information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Default Title","offer_id":47066281181499,"sku":"90235974981499","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/soft-beautiful-relaxer-texturize-default-title-soft-beautiful-no-lye-conditioning-relaxer-super-43334389498171.jpg?v=1748008598"},{"product_id":"soft-beautiful-botanicals-natural-plant-oils-butters","title":"Soft \u0026 beautiful botanicals natural plant oils butters","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSoft \u0026amp; Beautiful Botanicals Natural Plant Oils \u0026amp; Butters is a nourishing hair and skin care line enriched with a unique blend of natural plant oils and butters. This range is designed to offer intensive hydration, restoration, and protection for both hair and skin.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Multi-Functional: Suitable for both hair and skin, providing one-stop hydration and care.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. All-Natural Ingredients: Formulated with botanical extracts, plant oils, and butters like Shea, Cocoa, Jojoba, and Coconut oil for maximum nourishment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Free from Harmful Chemicals: No sulfates, parabens, mineral oils, or artificial colors.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Gentle Formulation: Suitable for all hair and skin types, including sensitive skin.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Deep Nourishment: Offers intense moisture and repair benefits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredients:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shea Butter: Deeply moisturizes and softens hair and skin.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Cocoa Butter: Provides added hydration and elasticity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Jojoba Oil: A lightweight oil that closely mimics natural sebum, offering balanced moisture.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Coconut Oil: Known for its penetrating moisture and anti-bacterial properties.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor Hair:\u003c\/p\u003e\u003cp\u003e- Apply a small amount to damp or dry hair, focusing on ends and dry areas. Style as usual.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor Skin:\u003c\/p\u003e\u003cp\u003e- Apply to clean, dry skin as needed for extra hydration, especially on dry areas like elbows and knees.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Multi-purpose formula saves time and space.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Rich in antioxidants and fatty acids that support healthy hair and skin.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Quick absorption with no greasy residue.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Conduct a patch test 24 hours before first use to check for any allergic reactions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the most accurate and up-to-date information, it's best to refer to the labels and instructions provided on the product packaging.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Soft \u0026 Beautiful","offers":[{"title":"Default Title","offer_id":47066292289851,"sku":"90235974889851","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/soft-beautiful-butter-default-title-soft-beautiful-botanicals-natural-plant-oils-butters-43334434062651.jpg?v=1748008640"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/images_e17d4f7f-7808-4fb6-9dd7-5302512d30eb.jpg?v=1759843698","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/soft-beautiful.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}