{"title":"SELECTIVE PROFESSIONAL","description":"\u003cp data-start=\"70\" data-end=\"544\"\u003e\u003cstrong data-start=\"70\" data-end=\"96\"\u003eSelective Professional\u003c\/strong\u003e is an Italian salon brand renowned for its high-quality haircare, colour, and styling products. Combining advanced technology with professional expertise, the brand offers solutions that nourish, strengthen, and protect while delivering exceptional results. From vibrant colour systems to restorative treatments, Selective Professional provides innovative products trusted by stylists worldwide for healthy, beautiful, and perfectly styled hair.\u003c\/p\u003e","products":[{"product_id":"selective-artistic-flair-blow-volumizing-hair-eco-spray-100ml-volumizing-lacquer","title":"Selective artistic flair blow volumizing hair eco spray 100ml - volumizing lacquer","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGive your hair the boost it needs with Selective Artistic Flair Blow Volumizing Hair Eco Spray. This eco-friendly, volumizing lacquer is designed to elevate your style by adding incredible lift, volume, and hold to your locks.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Volumizing Effect: Instantly adds volume and body to your hair for a fuller, more luxurious look.\u003c\/p\u003e\u003cp\u003e2. Eco-Friendly: Made with environmentally friendly ingredients and packaging, making it a responsible choice for beauty.\u003c\/p\u003e\u003cp\u003e3. Long-Lasting Hold: This spray offers a lasting hold to keep your style in place throughout the day.\u003c\/p\u003e\u003cp\u003e4. Versatile Styling: Suitable for all hair types and styles, from straight to curly and everything in between.\u003c\/p\u003e\u003cp\u003e5. Lightweight Formula: Doesn't weigh down your hair, allowing for natural movement and bounce.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shake well before use.\u003c\/p\u003e\u003cp\u003e- Hold the bottle about 10-12 inches away from your hair.\u003c\/p\u003e\u003cp\u003e- Spray evenly on dry or damp hair, focusing on the roots and layers for extra volume.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Offers immediate and noticeable volume for a fuller appearance.\u003c\/p\u003e\u003cp\u003e- Ensures a strong but flexible hold for all-day styling.\u003c\/p\u003e\u003cp\u003e- Allows you to achieve salon-quality results at home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid spraying into eyes. If contact occurs, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e- Flammable: Keep away from heat and open flame.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimum results, consider using in combination with other products from the Selective Artistic Flair range. Always check the product packaging for the most accurate and up-to-date information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199267422523,"sku":"90235930322523","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-344-243-default-title-selective-artistic-flair-blow-volumizing-hair-eco-spray-100ml-volumizing-lacquer-43555677110587.jpg?v=1748008741"},{"product_id":"selective-artistic-flair-blow-volumizing-hair-eco-spray-300ml-volumizing-lacquer","title":"Selective artistic flair blow volumizing hair eco spray 300ml - volumizing lacquer","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDiscover a new level of volume and hold with Selective Artistic Flair Blow Volumizing Hair Eco Spray in a larger 300ml size. This volumizing lacquer is not just effective but also eco-friendly, offering a sustainable option for your beauty regimen.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Extended Volumizing Effect: With the larger 300ml size, achieve a more luxurious, fuller look for an extended period.\u003c\/p\u003e\u003cp\u003e2. Eco-Conscious: Crafted with environmental responsibility in mind, both the ingredients and the packaging are eco-friendly.\u003c\/p\u003e\u003cp\u003e3. Powerful Hold: Enjoy a durable, long-lasting hold that will keep your style intact from morning until night.\u003c\/p\u003e\u003cp\u003e4. Suitable for All Hair Types: Whether you have straight, wavy, or curly hair, this spray is formulated to work effectively on all hair types.\u003c\/p\u003e\u003cp\u003e5. Lightweight and Non-Greasy: The formula is designed to be light, ensuring that your hair remains bouncy and free-flowing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shake the can well before each use.\u003c\/p\u003e\u003cp\u003e- Hold approximately 10-12 inches from your hair.\u003c\/p\u003e\u003cp\u003e- Spray evenly onto either damp or dry hair, concentrating on the roots for maximum volume.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides lasting volume, making your hair look fuller and more vibrant.\u003c\/p\u003e\u003cp\u003e- Delivers a strong, yet flexible hold to maintain your desired style for hours.\u003c\/p\u003e\u003cp\u003e- Enables you to achieve professional-quality results right in the comfort of your home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Intended for external use only.\u003c\/p\u003e\u003cp\u003e- Keep away from eyes; if the product gets into eyes, rinse immediately with plenty of water.\u003c\/p\u003e\u003cp\u003e- Highly flammable; keep away from heat sources and open flames.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the best results, consider using this product in conjunction with other items from the Selective Artistic Flair line. Always refer to the packaging for the most current and accurate information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268110651,"sku":"90235930210651","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-344-243-default-title-selective-artistic-flair-blow-volumizing-hair-eco-spray-300ml-volumizing-lacquer-43555677602107.jpg?v=1748008741"},{"product_id":"selective-noyellow-conditioner-1l","title":"SELECTIVE NoYellow Conditioner 1L","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective NoYellow Conditioner in a 1-liter size is a game-changer for those who want to maintain the perfect blonde or silver shade. Formulated with violet pigments, it neutralizes yellow tones and enhances the brilliance of your color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Generous Size: With a 1-liter bottle, you'll have ample product to keep your hair looking salon-fresh for weeks.\u003c\/p\u003e\u003cp\u003e2. Color-Enhancing: Contains violet pigments designed to neutralize yellow tones in blonde, silver, or gray hair.\u003c\/p\u003e\u003cp\u003e3. Moisturizing: Packed with nourishing ingredients to keep your hair soft and hydrated.\u003c\/p\u003e\u003cp\u003e4. Gentle Formulation: Suitable for daily use on all hair types, including color-treated and natural hair.\u003c\/p\u003e\u003cp\u003e5. Easy to Use: Comes with a convenient pump dispenser for hassle-free application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing, apply a generous amount of NoYellow Conditioner to wet hair.\u003c\/p\u003e\u003cp\u003e- Focus on mid-lengths and ends, avoiding the scalp.\u003c\/p\u003e\u003cp\u003e- Leave on for 2-3 minutes, allowing the product to neutralize unwanted yellow tones.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides deep hydration and conditioning to keep hair soft and manageable.\u003c\/p\u003e\u003cp\u003e- Helps prolong and enhance the life of your hair color.\u003c\/p\u003e\u003cp\u003e- Restores shine and vibrancy to color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. If contact occurs, rinse immediately with cold water.\u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place, away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, use in combination with Selective NoYellow Shampoo or other complementary products from the Selective range. Always refer to the packaging for the most current and accurate information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268176187,"sku":"90235930176187","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/selective-professional-conditioner-default-title-selective-noyellow-conditioner-1l-43560585986363.jpg?v=1748008739"},{"product_id":"selective-noyellow-shampoo-1l","title":"SELECTIVE NoYellow Shampoo 1L","description":"\u003cp data-start=\"115\" data-end=\"231\"\u003e\u003cstrong data-start=\"115\" data-end=\"170\"\u003e💜 SELECTIVE Professional NoYellow Shampoo – 1000ml\u003c\/strong\u003e\u003cbr data-start=\"170\" data-end=\"173\"\u003e\u003cstrong data-start=\"173\" data-end=\"231\"\u003eNeutralize brass. Brighten blondes. Salon-size toning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"233\" data-end=\"575\"\u003eThe \u003cstrong data-start=\"237\" data-end=\"267\"\u003eSELECTIVE NoYellow Shampoo\u003c\/strong\u003e is a professional-strength purple shampoo specially formulated to neutralize \u003cstrong data-start=\"345\" data-end=\"387\"\u003eunwanted yellow, brassy, or warm tones\u003c\/strong\u003e in blonde, bleached, highlighted, or grey hair. Its intense violet pigments deliver an instant toning effect, enhancing cool, icy, and ashy hues while leaving hair soft, shiny, and clean.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"689\"\u003ePerfect for both salon use and long-term home care, this \u003cstrong data-start=\"634\" data-end=\"647\"\u003e1L bottle\u003c\/strong\u003e offers exceptional value and performance.\u003c\/p\u003e\n\u003chr data-start=\"691\" data-end=\"694\"\u003e\n\u003ch3 data-start=\"696\" data-end=\"715\"\u003e✨ Key Benefits:\u003c\/h3\u003e\n\u003cul data-start=\"716\" data-end=\"931\"\u003e\n\u003cli data-start=\"716\" data-end=\"754\"\u003e\n\u003cp data-start=\"718\" data-end=\"754\"\u003e\u003cstrong data-start=\"718\" data-end=\"752\"\u003eEliminates Yellow \u0026amp; Warm Tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"755\" data-end=\"799\"\u003e\n\u003cp data-start=\"757\" data-end=\"799\"\u003e\u003cstrong data-start=\"757\" data-end=\"797\"\u003eEnhances Cool Blonde \u0026amp; Silver Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"838\"\u003e\n\u003cp data-start=\"802\" data-end=\"838\"\u003e\u003cstrong data-start=\"802\" data-end=\"836\"\u003eGently Cleanses Without Drying\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"888\"\u003e\n\u003cp data-start=\"841\" data-end=\"888\"\u003e\u003cstrong data-start=\"841\" data-end=\"886\"\u003eIdeal for Blonde, Grey, and Bleached Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"931\"\u003e\n\u003cp data-start=\"891\" data-end=\"931\"\u003e\u003cstrong data-start=\"891\" data-end=\"931\"\u003eSalon-Grade 1L Size for Extended Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"933\" data-end=\"936\"\u003e\n\u003ch3 data-start=\"938\" data-end=\"956\"\u003e💜 How to Use:\u003c\/h3\u003e\n\u003col data-start=\"957\" data-end=\"1167\"\u003e\n\u003cli data-start=\"957\" data-end=\"999\"\u003e\n\u003cp data-start=\"960\" data-end=\"999\"\u003eApply to wet hair and massage evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1077\"\u003e\n\u003cp data-start=\"1003\" data-end=\"1077\"\u003eLeave on for \u003cstrong data-start=\"1016\" data-end=\"1031\"\u003e1–5 minutes\u003c\/strong\u003e, depending on the desired toning intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1167\"\u003e\n\u003cp data-start=\"1081\" data-end=\"1167\"\u003eRinse thoroughly.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eUse 1–2 times per week or as needed to maintain your desired tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1169\" data-end=\"1172\"\u003e\n\u003ch3 data-start=\"1174\" data-end=\"1190\"\u003e✅ Ideal For:\u003c\/h3\u003e\n\u003cul data-start=\"1191\" data-end=\"1362\"\u003e\n\u003cli data-start=\"1191\" data-end=\"1244\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1244\"\u003eMaintaining platinum, silver, or ash blonde tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1245\" data-end=\"1302\"\u003e\n\u003cp data-start=\"1247\" data-end=\"1302\"\u003ePreventing brassiness in highlighted or bleached hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1303\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1305\" data-end=\"1362\"\u003eClients and professionals needing toning with gentle care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1364\" data-end=\"1367\"\u003e\n\u003cp data-start=\"1369\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1396\"\u003eStay cool. Stay bright.\u003c\/strong\u003e\u003cbr data-start=\"1396\" data-end=\"1399\"\u003eSELECTIVE NoYellow Shampoo keeps your blonde beautiful and brass-free—every time.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268241723,"sku":"90235930041723","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/ShopifyImage_a3d87328-4fc7-4d4f-903e-21c73774aac1.jpg?v=1749992174"},{"product_id":"selective-prof-all-in-one-color-red","title":"Selective prof. all in one color (red)","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional's All-in-One Color in Red offers a vibrant, long-lasting hair color treatment that leaves your hair feeling nourished and refreshed. Specially formulated with color-boosting technology, this product ensures a rich, deep red shade that lasts.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Vibrant Color: Specifically designed to deliver a rich, intense red hue.\u003c\/p\u003e\u003cp\u003e2. Long-Lasting: Advanced color-retention technology ensures the color stays vibrant for a prolonged period.\u003c\/p\u003e\u003cp\u003e3. Nourishing: Infused with ingredients like keratin and botanical extracts to nourish and strengthen hair.\u003c\/p\u003e\u003cp\u003e4. Versatility: Suitable for both natural and color-treated hair.\u003c\/p\u003e\u003cp\u003e5. User-Friendly: Easy to mix and apply, ensuring a hassle-free application process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Start with clean, dry hair.\u003c\/p\u003e\u003cp\u003e- Wearing gloves, mix the color according to the directions on the package.\u003c\/p\u003e\u003cp\u003e- Apply the mixture evenly throughout your hair, focusing on areas that need the most color.\u003c\/p\u003e\u003cp\u003e- Allow it to sit for the time specified on the package.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly, until water runs clear.\u003c\/p\u003e\u003cp\u003e- Follow with a color-protecting conditioner.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Leaves hair looking vibrant and radiant.\u003c\/p\u003e\u003cp\u003e- Conditions and nourishes hair during the coloring process.\u003c\/p\u003e\u003cp\u003e- Quick and easy application for a salon-quality result.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Perform a patch test 48 hours before use to check for allergic reactions.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. Rinse immediately if contact occurs.\u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place and keep away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, pair with Selective Professional color-protecting products. Always read the package for the most up-to-date instructions and information.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268274491,"sku":"90235939974491","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-345-243-245-default-title-selective-prof-all-in-one-color-red-43555678355771.png?v=1748008742"},{"product_id":"selective-prof-alpha-keratin-1-shampoo-500ml","title":"Selective prof. alpha keratin 1 shampoo 500ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional's Alpha Keratin 1 Shampoo is a luxurious, salon-quality shampoo designed to deeply cleanse and nourish hair while restoring its natural keratin levels. Enriched with high-quality alpha keratin, this 500ml bottle aims to rejuvenate hair that's been damaged by heat, styling, or chemical treatments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Keratin Infused: Formulated with alpha keratin to restore the natural protein structure of the hair.\u003c\/p\u003e\u003cp\u003e2. Deep Cleansing: Effectively removes residue, dirt, and oils without stripping the hair of its natural moisture.\u003c\/p\u003e\u003cp\u003e3. Strengthening: Fortifies the hair strands, making them more resilient to breakage.\u003c\/p\u003e\u003cp\u003e4. Moisturizing: Infused with hydrating ingredients to keep the hair soft and manageable.\u003c\/p\u003e\u003cp\u003e5. Professional Quality: A salon-grade formula offering high-performance results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Wet your hair thoroughly.\u003c\/p\u003e\u003cp\u003e- Apply a small amount of Alpha Keratin 1 Shampoo to your palms.\u003c\/p\u003e\u003cp\u003e- Massage the shampoo into your scalp and hair, creating a lather.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly with lukewarm water.\u003c\/p\u003e\u003cp\u003e- For best results, follow with a conditioner or treatment suitable for your hair type.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Revitalizes and strengthens damaged or weakened hair.\u003c\/p\u003e\u003cp\u003e- Deeply cleanses without drying out the hair.\u003c\/p\u003e\u003cp\u003e- Leaves hair feeling soft, shiny, and manageable.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. In case of contact, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimum results, consider using this shampoo in conjunction with other products from Selective Professional's alpha keratin range. Always read the packaging for the most up-to-date instructions and ingredient information\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268340027,"sku":"90235939840027","price":23.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-341-241-default-title-selective-prof-alpha-keratin-1-shampoo-500ml-43555678486843.jpg?v=1748008743"},{"product_id":"selective-prof-alpha-keratin-3-conditioning-mask","title":"Selective prof. alpha keratin 3 conditioning mask","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Selective Professional Alpha Keratin 3 Conditioning Mask is a luxurious treatment formulated to deeply hydrate, nourish, and strengthen your hair. Enriched with alpha keratin, this mask is particularly effective for hair that is dry, damaged, or chemically treated, offering you a salon-quality experience right at home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Keratin Infused: Contains alpha keratin, which is known for its ability to rejuvenate and strengthen hair fibers.\u003c\/p\u003e\u003cp\u003e2. Intense Hydration: Deeply moisturizes hair, making it soft, silky, and manageable.\u003c\/p\u003e\u003cp\u003e3. Damage Repair: Targets damage caused by heat styling, color treatments, and environmental factors.\u003c\/p\u003e\u003cp\u003e4. Nutrient-Rich: Enriched with vitamins and minerals that promote healthy hair.\u003c\/p\u003e\u003cp\u003e5. Professional Grade: Crafted with a formula that meets salon standards for performance.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing, towel-dry your hair to remove excess moisture.\u003c\/p\u003e\u003cp\u003e- Apply a generous amount of the Alpha Keratin 3 Conditioning Mask to your hair, focusing on the mid-lengths and ends.\u003c\/p\u003e\u003cp\u003e- Leave the mask on for 5-10 minutes, allowing the ingredients to penetrate deeply into the hair strands.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly with lukewarm water.\u003c\/p\u003e\u003cp\u003e- For best results, use this mask once a week or as needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Deeply conditions and hydrates the hair, leaving it smooth and shiny.\u003c\/p\u003e\u003cp\u003e- Fortifies weakened or damaged hair, making it more resilient.\u003c\/p\u003e\u003cp\u003e- Enhances the natural texture and vitality of your hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid eye contact. If the product gets into eyes, rinse immediately with clean water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place, away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the best outcome, consider using this conditioning mask as part of a complete hair care routine featuring other products from Selective Professional's Alpha Keratin line. Always consult the packaging for the most current ingredient list and directions for use.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268438331,"sku":"90235939738331","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-341-242-244-245-default-title-selective-prof-alpha-keratin-3-conditioning-mask-43555679076667.jpg?v=1748008742"},{"product_id":"selective-prof-alpha-keratine-2-fluido-500ml","title":"Selective prof. alpha keratine 2 fluido 500ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Alpha Keratin 2 Fluido is a lightweight, versatile treatment fluid designed to transform your hair’s texture and health. This professional-grade formula is enriched with alpha keratin and aims to restore natural vitality, sheen, and resilience to your locks, making it a must-have for those with damaged or lifeless hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Keratin Enriched: Infused with alpha keratin, which is known for its protein-building and strengthening properties.\u003c\/p\u003e\u003cp\u003e2. Quick Absorption: The lightweight formula quickly penetrates the hair strands for immediate results.\u003c\/p\u003e\u003cp\u003e3. Versatile Use: Can be used as a leave-in treatment or as a pre-styling agent.\u003c\/p\u003e\u003cp\u003e4. Instant Shine: Leaves hair with a healthy, natural shine.\u003c\/p\u003e\u003cp\u003e5. Professional Grade: Meets salon-quality standards for performance and efficacy.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing and conditioning, towel-dry your hair.\u003c\/p\u003e\u003cp\u003e- Apply a small amount of Alpha Keratin 2 Fluido to the palm of your hand.\u003c\/p\u003e\u003cp\u003e- Work the fluid through your hair, focusing on damaged or dry areas.\u003c\/p\u003e\u003cp\u003e- Do not rinse; let the product absorb into your hair.\u003c\/p\u003e\u003cp\u003e- Style as usual.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Instantly transforms the texture of the hair, making it smooth, soft, and manageable.\u003c\/p\u003e\u003cp\u003e- Adds natural shine and luster to your locks.\u003c\/p\u003e\u003cp\u003e- Repairs and strengthens hair that has been damaged by chemical treatments, heat styling, or environmental stressors.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. If the product gets into your eyes, rinse immediately with clean water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place, away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the most effective results, consider using this treatment fluid in conjunction with other products from the Selective Professional Alpha Keratin range. Always consult the packaging for the most current ingredient list and directions for use.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199268831547,"sku":"90235939631547","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-341-243-245-default-title-selective-prof-alpha-keratine-2-fluido-500ml-43555680223547.png?v=1748008750"},{"product_id":"selective-prof-decolorvit-active-use-20vol-6-100ml","title":"Selective prof. decolorvit active use 20vol 6% 100ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Decolorvit Active Use 20Vol 6% is a specially formulated developer designed for use with hair bleaching and color treatments. Created for professional salon use, this developer provides consistent, reliable results and works effectively to activate the pigments in your chosen hair color or bleach.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Formulated for Professional Use: A high-quality, salon-grade developer suitable for all types of hair.\u003c\/p\u003e\u003cp\u003e2. Strength: 20Vol (6%) formula suitable for various levels of lift and deposit.\u003c\/p\u003e\u003cp\u003e3. Versatile: Can be used in both bleach and hair color treatments.\u003c\/p\u003e\u003cp\u003e4. Consistent Results: Ensures even color distribution and helps in achieving the desired shade.\u003c\/p\u003e\u003cp\u003e5. Easy to Use: Comes in an easy-to-dispense 100ml bottle for precise measurements.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Mix the Decolorvit Active Use 20Vol 6% with your chosen hair color or bleach powder according to the instructions.\u003c\/p\u003e\u003cp\u003e- Apply the mixture to your hair, adhering to the guidelines provided by the hair color or bleach product.\u003c\/p\u003e\u003cp\u003e- Allow the product to process for the time recommended in the instructions.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly, and follow with a conditioner or treatment to seal the hair cuticle and maintain color longevity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Achieve salon-quality results from the comfort of your home.\u003c\/p\u003e\u003cp\u003e- The formula helps in the even distribution of color, ensuring that there are no patchy areas.\u003c\/p\u003e\u003cp\u003e- Suitable for various levels of color lift and deposit, making it versatile and useful for different color treatments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- This product should be used by professionals or under professional guidance.\u003c\/p\u003e\u003cp\u003e- Perform a patch test 48 hours before use to ensure there's no allergic reaction.\u003c\/p\u003e\u003cp\u003e- Use gloves while handling the product to avoid skin irritation.\u003c\/p\u003e\u003cp\u003e- If the product comes in contact with eyes, rinse immediately with clean water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, it's advisable to use this developer in conjunction with other products from the Selective Professional range. Always consult the packaging for the most current ingredient list and directions for use.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199269323067,"sku":"90235939523067","price":1.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-347-default-title-selective-prof-decolorvit-active-use-20vol-6-100ml-43555680518459.webp?v=1748008742"},{"product_id":"selective-prof-decolorvit-active-use-40vol-12-100ml","title":"Selective prof. decolorvit active use 40vol 12% 100ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Decolorvit Active Use 40Vol 12% is available in a 100ml bottle, making it a convenient choice for single applications or small touch-up jobs. This salon-quality developer is formulated for high performance, catering to both professional stylists and experienced at-home users.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Professional Strength: Comes with a 40Vol (12%) concentration, aimed at achieving maximum lift and color payoff.\u003c\/p\u003e\u003cp\u003e2. Versatility: Designed to work cohesively with a variety of hair colors and bleaching agents.\u003c\/p\u003e\u003cp\u003e3. Ease of Use: The 100ml packaging is practical for single applications or quick touch-ups.\u003c\/p\u003e\u003cp\u003e4. Smooth Application: Created for even distribution of color or bleach, resulting in a uniform finish.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Combine Decolorvit Active Use 40Vol 12% with your chosen hair color or bleach according to the manufacturer's guidelines.\u003c\/p\u003e\u003cp\u003e- Apply the mixture to hair, ensuring even coverage. Follow the specific application steps of the coloring or bleaching product you are using.\u003c\/p\u003e\u003cp\u003e- Allow it to develop for the recommended time as per the product's instructions.\u003c\/p\u003e\u003cp\u003e- Thoroughly wash off the product and follow up with a conditioner or a specialized post-color treatment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Delivers maximum lift and color.\u003c\/p\u003e\u003cp\u003e- Convenient for small-scale applications and touch-ups.\u003c\/p\u003e\u003cp\u003e- High concentration ensures significant color or bleach transformation.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- This product is intended for professional use or should be applied under the supervision of a hair care professional.\u003c\/p\u003e\u003cp\u003e- A patch test should be conducted 48 hours prior to application to rule out any potential allergic reactions.\u003c\/p\u003e\u003cp\u003e- Always wear protective gloves during the application process.\u003c\/p\u003e\u003cp\u003e- If the product comes into contact with the eyes, rinse them immediately with water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the best results, it is advisable to use this developer in conjunction with other Selective Professional products. Always check the packaging for the most current ingredient list and application directions.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199269552443,"sku":"90235939252443","price":1.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-347-default-title-selective-prof-decolorvit-active-use-40vol-12-100ml-43555682419003.webp?v=1748008741"},{"product_id":"selective-prof-reverso-oxy-10vol-3-1l","title":"Selective prof. reverso oxy 10vol 3% -1l","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Reverso Oxy 10 Vol 3% is a high-quality developer designed for use in hair coloring and lightening treatments. Packaged in a 1-liter bottle, it offers a stable and reliable medium for optimal color development. This product is specifically engineered to provide consistent, even results when used with various types of hair color or bleach.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. 10 Vol 3% Developer: Provides gentle lifting of color for subtle changes or tonal adjustments.\u003c\/p\u003e\u003cp\u003e2. Versatile: Compatible with most hair colors and bleaches in the market.\u003c\/p\u003e\u003cp\u003e3. High Stability: Ensures consistent and predictable results every time.\u003c\/p\u003e\u003cp\u003e4. Gentle Formula: Created to minimize damage to the hair during the coloring process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Follow the instructions provided with your hair color or bleach for the correct mixing ratios.\u003c\/p\u003e\u003cp\u003e- Mix the Reverso Oxy developer with the hair color or bleach in a non-metallic bowl.\u003c\/p\u003e\u003cp\u003e- Apply the mixture as directed.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly after the processing time indicated in the color or bleach instructions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Safe and effective for use in various hair coloring processes.\u003c\/p\u003e\u003cp\u003e- Allows for even and consistent color results.\u003c\/p\u003e\u003cp\u003e- Formulated to minimize hair damage during the coloring process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For professional use only.\u003c\/p\u003e\u003cp\u003e- Always perform a patch test before applying a new hair color.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes; if contact occurs, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always read the manufacturer's instructions and conduct a patch test before using, especially if you have sensitive skin or are prone to allergies. Keep out of reach of children and consult with your hairstylist for the best results tailored to your individual hair type.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199270011195,"sku":"90235938911195","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-developer-default-title-selective-prof-reverso-oxy-10vol-3-1l-43555683533115.jpg?v=1748008750"},{"product_id":"selective-prof-reverso-oxy-40vol-12-1l","title":"Selective prof. reverso oxy 40vol 12% - 1l","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Reverso Oxy 40 Vol 12% is a high-performance developer designed for maximum lift and color intensity. Packaged in a convenient 1-liter bottle, this developer is specifically formulated for hair color and bleaching applications that require the most potent lifting power. Its 12% hydrogen peroxide content ensures extreme lift, making it suitable for very dark or resistant hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. 40 Vol 12% Developer: Ideal for the most intense lift and bold color deposit.\u003c\/p\u003e\u003cp\u003e2. Versatile Use: Compatible with various hair color and bleach brands.\u003c\/p\u003e\u003cp\u003e3. Consistent Results: Provides uniform, reliable outcomes for hair color and highlights.\u003c\/p\u003e\u003cp\u003e4. Premium Quality: Specially formulated to lower the risk of damaging hair during coloring or lightening.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Always refer to the instructions provided with the hair color or bleach product you're using for accurate mixing ratios.\u003c\/p\u003e\u003cp\u003e- In a non-metallic bowl, mix the Reverso Oxy 40 Vol 12% developer with your selected hair color or bleach.\u003c\/p\u003e\u003cp\u003e- Adhere to the application instructions of your chosen hair color or bleach.\u003c\/p\u003e\u003cp\u003e- Thoroughly rinse the hair after the recommended processing time.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides maximum lifting capabilities, perfect for dark and stubborn hair types.\u003c\/p\u003e\u003cp\u003e- Ensures durable, vibrant color or highlights.\u003c\/p\u003e\u003cp\u003e- Minimizes potential hair damage during the process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- This product is intended for professional use only.\u003c\/p\u003e\u003cp\u003e- Conduct a patch test prior to application to check for possible allergic reactions.\u003c\/p\u003e\u003cp\u003e- In case of eye contact, rinse immediately with plenty of water.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place and avoid direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always follow the manufacturer's guidelines and consult a qualified hair care professional for personalized recommendations. Keep out of reach of children.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199270732091,"sku":"90235938632091","price":5.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-developer-default-title-selective-prof-reverso-oxy-40vol-12-1l-43555684745531.jpg?v=1748008743"},{"product_id":"selective-professional-artistic-flair-ammino-keratin-300ml","title":"Selective professional artistic flair ammino keratin 300ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Artistic Flair Amino Keratin is a highly concentrated 300ml treatment designed to deeply nourish and rejuvenate damaged, dry, or weak hair. Infused with amino acids and keratin, it offers intense repair and revitalization for healthier-looking locks.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Amino Acid Infused: Contains essential amino acids that penetrate deep into the hair cuticle to fortify from within.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Keratin Rich: The addition of keratin aids in rebuilding the hair’s natural protein structure, making it stronger and more resilient.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Deep Treatment: This product is designed to deliver an intensive boost of moisture and repair, making it ideal for damaged or weakened hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Versatile Use: Suitable for all hair types and textures, and is beneficial for both natural and chemically treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Easy Application: Comes in a convenient bottle with a dispensing cap for controlled and easy application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing, towel-dry hair to remove excess water.\u003c\/p\u003e\u003cp\u003e- Apply a generous amount of Amino Keratin treatment to the lengths and ends of the hair.\u003c\/p\u003e\u003cp\u003e- Comb through for even distribution.\u003c\/p\u003e\u003cp\u003e- Leave on for 5-10 minutes, allowing the product to deeply penetrate.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly and follow up with your preferred conditioner or styling products.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- A single application leaves hair visibly shinier, smoother, and stronger.\u003c\/p\u003e\u003cp\u003e- Provides long-lasting protection and improvement to hair texture and quality.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes; if contact occurs, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, it's recommended to follow the manufacturer’s instructions or consult a hair care professional for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199271125307,"sku":"90235938325307","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-344-245-default-title-selective-professional-artistic-flair-ammino-keratin-300ml-43555687203131.png?v=1748008752"},{"product_id":"selective-professional-artistic-flair-excel-strong-hairspray","title":"Selective professional artistic flair excel strong hairspray","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Artistic Flair Excel Strong Hairspray is designed to give your hairstyle long-lasting hold and control. This strong hairspray is formulated to lock in styles while adding a fine, natural-looking mist of shine to your hair. Ideal for intricate styles that require staying power.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Strong Hold: Its powerful formula ensures that your hairstyle remains in place throughout the day without looking stiff or sticky.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Quick-Drying: The fast-acting formula dries almost immediately, allowing for quick style changes if needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Non-Sticky: Despite its strong hold, the hairspray leaves your hair feeling soft to the touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Adds Shine: Leaves a subtle sheen on the hair, giving your locks an added touch of radiance.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Versatile: Suitable for all hair types and styles, from curly to straight, updos to loose waves.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shake well before use.\u003c\/p\u003e\u003cp\u003e- Hold the can 10-12 inches away from your styled hair.\u003c\/p\u003e\u003cp\u003e- Spray evenly to lock in your look.\u003c\/p\u003e\u003cp\u003e- For additional hold, apply more sprays as needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides a long-lasting hold to maintain your hairstyle for extended periods.\u003c\/p\u003e\u003cp\u003e- Quick and easy application for on-the-go styling.\u003c\/p\u003e\u003cp\u003e- Leaves hair shiny, manageable, and vibrant.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Highly flammable. Keep away from heat, sparks, open flames, and hot surfaces.\u003c\/p\u003e\u003cp\u003e- Do not spray on an open flame or other ignition sources.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- In case of eye contact, rinse immediately with plenty of water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, it's advisable to follow the manufacturer’s instructions or consult a hair care professional for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199273058619,"sku":"90235938258619","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-344-243-default-title-selective-professional-artistic-flair-excel-strong-hairspray-43555688087867.png?v=1748008751"},{"product_id":"selective-professional-artistic-flair-hair-cream-500ml","title":"Selective professional artistic flair hair cream 500ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Selective Professional Artistic Flair Hair Cream is a versatile styling cream designed to offer a flexible hold while nourishing the hair. With its 500ml size, this cream is a long-lasting solution for people who want manageable and healthy-looking hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Flexible Hold: Ideal for creating a variety of looks that need a softer, more natural hold.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Nutrient-Rich: Enriched with natural oils and extracts that nourish the hair from root to tip.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Easy to Use: The lightweight, non-greasy formula makes it easy to apply and distribute through the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Suitable for All Hair Types: Its gentle composition makes it suitable for all hair types, including colored or chemically treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Long-Lasting: Its larger size ensures that you have enough product for extended use.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Apply a small amount to the palm of your hand.\u003c\/p\u003e\u003cp\u003e- Work the cream through damp or dry hair, concentrating on areas that need extra control or moisture.\u003c\/p\u003e\u003cp\u003e- Style as desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Creates a flexible, touchable hold for various styles.\u003c\/p\u003e\u003cp\u003e- Adds a light shine and smoothness to the hair.\u003c\/p\u003e\u003cp\u003e- Nutrient-rich formula nourishes and conditions.\u003c\/p\u003e\u003cp\u003e- Easy to wash out.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, it's recommended to follow the manufacturer’s instructions or consult with a hair care professional for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199273156923,"sku":"90235938156923","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-344-243-default-title-selective-professional-artistic-flair-hair-cream-500ml-43555688808763.jpg?v=1748008749"},{"product_id":"selective-professional-blow-directional-hair-spray-300ml","title":"Selective professional blow directional hair spray 300ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Blow Directional Hair Spray is your go-to product for achieving salon-quality finishes right at home. Available in a 300ml can, this directional spray offers a focused application for precise styling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Focused Application: The directional nozzle ensures precise application, letting you target specific areas of your hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Versatile Hold: Offers a range of holding power, from soft and natural to a firmer, long-lasting style.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Quick Drying: The fast-drying formula helps you style your hair in minutes, perfect for busy mornings or quick touch-ups.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Safe for All Hair Types: Suitable for all hair types including colored, treated, and natural hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Flake-Free: The formula is designed to leave no flaky residue, keeping your style looking fresh.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Shake well before use.\u003c\/p\u003e\u003cp\u003e- Hold the can about 8-10 inches away from your hair.\u003c\/p\u003e\u003cp\u003e- Spray in short bursts, focusing on the area you wish to set or style.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides a long-lasting hold for all-day style.\u003c\/p\u003e\u003cp\u003e- Adds a natural shine to your hair.\u003c\/p\u003e\u003cp\u003e- Quick and easy to use for on-the-go styling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Flammable. Keep away from open flames.\u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid spraying into eyes. If contact occurs, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, use in conjunction with other Selective Professional hair care and styling products. Always read the manufacturer’s instructions and consult with a hair care professional for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199273255227,"sku":"90235937955227","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-spray-default-title-selective-professional-blow-directional-hair-spray-300ml-43555689595195.webp?v=1748008749"},{"product_id":"selective-professional-cemani-gray-shampoo-250ml","title":"Selective professional cemani gray shampoo 250ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Cemani Gray Shampoo is specially designed for gray, silver, and blonde hair. This 250ml bottle is packed with nourishing ingredients that not only cleanse but also neutralize unwanted yellow tones, giving you salon-quality results in the comfort of your own home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Color Correction: Enriched with purple pigments to help neutralize yellow and brassy tones, enhancing the natural brilliance of gray and silver hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Hydration: Formulated to provide essential hydration, leaving your hair soft and manageable.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Gentle Formula: Suitable for daily use and all hair types, including chemically treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Natural Ingredients: Infused with botanical extracts for added nourishment and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Sulfate-Free: Formulated without sulfates, making it gentle on the scalp.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Wet hair thoroughly.\u003c\/p\u003e\u003cp\u003e- Apply a small amount of Cemani Gray Shampoo to the palms of your hands.\u003c\/p\u003e\u003cp\u003e- Massage into the scalp and work through to the tips of your hair.\u003c\/p\u003e\u003cp\u003e- Leave in for 2-5 minutes to allow the purple pigments to work.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keeps gray and silver hair looking vibrant and shiny.\u003c\/p\u003e\u003cp\u003e- Helps maintain and prolong color-treated hair.\u003c\/p\u003e\u003cp\u003e- Adds moisture and shine to dull, lifeless hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. If contact occurs, rinse immediately with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, pair with Selective Professional Cemani Gray Conditioner. Always read the manufacturer’s instructions and consult with a hair care professional for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199274303803,"sku":"90235937803803","price":16.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-343-default-title-selective-professional-cemani-gray-shampoo-250ml-43555690119483.jpg?v=1748008753"},{"product_id":"selective-professional-decolorvit-active-use-10vol-3-750ml","title":"Selective professional decolorvit active use 10vol 3% 750ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional DecolorVit Active Use 10 Vol 3% is a 750ml peroxide solution designed for use with hair bleach and color products. This developer is suitable for a variety of salon procedures, including bleaching, highlights, and color treatments. With a 3% hydrogen peroxide concentration, it is gentle on the hair and scalp, making it an excellent choice for those with sensitive skin or fine, delicate hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Gentle Formulation: With a 3% concentration, it's mild and suitable for sensitive scalps and finer hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Versatile Use: Ideal for bleaching, highlights, and low-level color lifting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Professional Quality: Salon-grade formulation ensures consistent, reliable results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Ample Quantity: The 750ml bottle is sufficient for multiple applications, depending on hair length and thickness.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Easy to Mix: Blends seamlessly with bleach and color creams for a smooth, even consistency.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Mix the DecolorVit Active Use 10 Vol 3% with your chosen bleach or hair color in a non-metallic bowl.\u003c\/p\u003e\u003cp\u003e- Follow the mixing instructions provided by the hair color or bleach manufacturer.\u003c\/p\u003e\u003cp\u003e- Apply the mixture to dry, unwashed hair.\u003c\/p\u003e\u003cp\u003e- Allow it to develop according to the manufacturer's instructions.\u003c\/p\u003e\u003cp\u003e- Rinse thoroughly and follow with a neutralizing shampoo and conditioner.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Provides controlled and reliable color lifting or bleach activation.\u003c\/p\u003e\u003cp\u003e- Gentle enough for use on sensitive scalps and finer hair types.\u003c\/p\u003e\u003cp\u003e- Easy to mix and apply for professional results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Always perform a patch test before use to check for any allergic reactions.\u003c\/p\u003e\u003cp\u003e- Use in a well-ventilated area.\u003c\/p\u003e\u003cp\u003e- Wear protective gloves during the mixing and application process.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimum results, consult with a hair care professional and always follow the manufacturer’s instructions for the bleach or color product you are using.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199274828091,"sku":"90235937728091","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-347-default-title-selective-professional-decolorvit-active-use-10vol-3-750ml-43555690414395.jpg?v=1748008750"},{"product_id":"selective-professional-powerplex-maintenance-mask-200ml","title":"Selective professional powerplex  maintenance mask 200ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Selective Professional PowerPlex Maintenance Mask is a highly concentrated, 200ml treatment designed to maintain and extend the benefits of the PowerPlex hair bonding system. This salon-quality mask works to strengthen hair bonds that may be damaged due to coloring, bleaching, or heat styling, leaving your hair noticeably stronger, smoother, and more resilient.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Bond Strengthening: Specifically designed to reinforce and strengthen weakened hair bonds.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Deep Conditioning: Provides intense hydration and nourishment, giving your hair a soft, silky texture.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Color Protection: Enhances and prolongs the vibrancy of color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Versatility: Suitable for all hair types, including damaged and chemically-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Convenient Size: The 200ml packaging is perfect for regular home use as well as travel.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing, towel-dry your hair to remove excess water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Apply a generous amount of PowerPlex Maintenance Mask to your hair, focusing on mid-lengths and ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Leave on for 5-10 minutes, allowing the mask to penetrate deeply into the hair strands.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Rinse thoroughly with warm water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Use once a week or as often as needed for optimum results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Significantly improves the health and integrity of the hair structure.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Leaves hair feeling soft, manageable, and revitalized.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Helps prolong the life of your color treatment, keeping your hues bright and beautiful.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only. Avoid contact with eyes.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- If irritation occurs, discontinue use and consult a healthcare provider.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, use in conjunction with other products from the Selective Professional PowerPlex range. Always follow the manufacturer's guidelines and consult a professional hairstylist for personalized advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199275352379,"sku":"90235937552379","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-340-244-default-title-selective-professional-powerplex-maintenance-mask-200ml-43555692577083.jpg?v=1748008751"},{"product_id":"selective-professional-powerplex-bond-fortifier-n-2","title":"Selective professional powerplex bond fortifier n°2","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Powerplex Bond Fortifier N°2 is a specialized salon-quality treatment designed to rebuild and reinforce the hair’s internal structure following chemical treatments like coloring, bleaching, or straightening. The second step in the Powerplex system, this bond fortifier effectively seals the cuticle, locking in benefits and enhancing the resilience of hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Cuticle Sealing: Smooths the cuticle layer for enhanced shine and manageability.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Rebuilding Action: Fortifies the hair's internal structure, reducing breakage and split ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Long-lasting Results: Ensures the longevity of chemical treatments, making colors more vibrant and long-lasting.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Moisture Balance: Infuses the hair with vital hydration, leaving it softer and more pliable.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Salon Quality: Specifically formulated for professional use, delivering salon-level results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After using the first step in the Powerplex system, rinse the hair thoroughly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Towel-dry the hair to remove excess moisture.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Apply a generous amount of Powerplex Bond Fortifier N°2 to the hair, focusing on mid-lengths and ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Leave on for 5-10 minutes, depending on the condition of the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Rinse thoroughly and style as usual.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Enhances the quality of chemically treated hair, leaving it stronger and more resilient.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Prolongs the effects of chemical treatments for lasting vibrancy and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For professional use only.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Use gloves during application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. In case of contact, rinse immediately.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, it is recommended to use this product as part of the complete Powerplex system. Consult a certified hairstylist for personalized treatment options and advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199275417915,"sku":"90235937417915","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-340-245-default-title-selective-professional-powerplex-bond-fortifier-n-2-43555693658427.jpg?v=1748008751"},{"product_id":"selective-professional-powerplex-maintenance-shampoo-250ml","title":"Selective professional powerplex maintenance shampoo 250ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Powerplex Maintenance Shampoo is a high-quality, salon-formulated shampoo designed specifically for maintaining the health and integrity of chemically treated hair. Enriched with nourishing ingredients, this shampoo not only cleanses but also helps in prolonging the benefits of the Powerplex treatment system.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Gentle Cleansing: Effectively removes dirt, oil, and build-up without stripping natural oils.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. pH Balanced: Maintains the natural pH balance of the hair and scalp.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Nourishing Ingredients: Infused with proteins and natural extracts for added strength and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Color Retention: Specially formulated to extend the longevity of color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Sulfate-Free: Gentle enough for daily use and safe for color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Wet hair thoroughly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Apply a small amount of Powerplex Maintenance Shampoo to the scalp and hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Massage gently to create a lather.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Rinse thoroughly with warm water.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Follow with Powerplex Bond Fortifier or your usual conditioner for best results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Cleanses without damaging the hair structure.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Prolongs the benefits of the Powerplex system, maintaining the hair’s strength and integrity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Enhances color retention and vibrancy.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes. If contact occurs, rinse immediately.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, use as a part of the complete Powerplex system, and consult a certified hairstylist for personalized treatment options and advice.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199276761403,"sku":"90235937361403","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-340-241-default-title-selective-professional-powerplex-maintenance-shampoo-250ml-43555694379323.jpg?v=1748008752"},{"product_id":"selective-professional-powerplex-n-1-bond-creator-500ml","title":"Selective professional powerplex n.1 bond creator 500ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Selective Professional Powerplex N.1 Bond Creator is a revolutionary treatment designed to shield and repair hair during chemical processes such as coloring, lightening, and perming. This first step in the Powerplex system penetrates deep into the hair structure, creating new bonds and fortifying existing ones for stronger, healthier hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Bond Creation: Actively forms new disulfide bonds in the hair, improving strength and elasticity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Damage Control: Minimizes breakage and damage during chemical treatments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Versatile Use: Compatible with all hair types and chemical processes.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Highly Concentrated: A 500ml bottle provides multiple applications, making it cost-effective for salon use.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Professional Grade: Formulated for use by certified hairstylists to ensure optimal results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Mix the Powerplex N.1 Bond Creator with the chemical treatment product as per the recommended ratio.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Apply the mixture to hair as per the instructions of the chemical treatment being performed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Process the hair as usual, following the specific time guidelines for the treatment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Rinse thoroughly and proceed to the next step in the Powerplex system, typically the N.2 Bond Fortifier.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Protects the hair structure during chemical treatments, preventing breakage and damage.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Enables more adventurous color and style changes without compromising hair health.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Leaves hair looking shinier, feeling softer, and more resilient after chemical treatments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For professional use only.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- A patch test is recommended prior to full application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Avoid contact with eyes; rinse immediately if contact occurs.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the best results, it's advisable to use the complete Powerplex system and consult a certified hairstylist for the most appropriate treatment for your hair type and condition.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199277842747,"sku":"90235937242747","price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-340-245-default-title-selective-professional-powerplex-n-1-bond-creator-500ml-43555695296827.jpg?v=1748008751"},{"product_id":"selective-professional-powerplex-spray-mask-150ml","title":"Selective professional powerplex spray mask 150ml","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eSelective Professional Powerplex Spray Mask is a multi-action, leave-in treatment designed to enhance the health and manageability of your hair. Suitable for all hair types, this lightweight, non-greasy formula contains powerful ingredients that work synergistically to repair, hydrate, and fortify your hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Versatile Treatment: Functions as a detangler, heat protectant, and frizz-fighting spray all in one.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Repairing Action: Infused with active ingredients that help to repair hair bonds and minimize split ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Moisturizing Benefits: Adds hydration and shine, leaving your hair soft and manageable.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Convenient Application: Comes in a 150ml spray bottle for easy and uniform application.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Professional Quality: Specially formulated for salon-like results at home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- After shampooing and conditioning, towel-dry your hair.\u003c\/p\u003e\u003cp\u003e- Shake the bottle well before use.\u003c\/p\u003e\u003cp\u003e- Spray the Powerplex Spray Mask evenly over the length and ends of your hair.\u003c\/p\u003e\u003cp\u003e- Do not rinse. Style as usual.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Immediate improvement in hair texture and shine.\u003c\/p\u003e\u003cp\u003e- Protects against environmental damage and heat styling.\u003c\/p\u003e\u003cp\u003e- Reduces frizz and makes hair easier to style.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Keep away from eyes; in case of contact, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For maximum benefits, it is recommended to use this spray mask as part of the complete Powerplex haircare system. For severe hair damage or for professional results, consult a certified hairstylist to understand the best treatment for your specific hair needs.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199278235963,"sku":"90235937135963","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-331-332-340-243-default-title-selective-professional-powerplex-spray-mask-150ml-43555695788347.jpg?v=1748008752"},{"product_id":"selective-professional-powerplex-treatment-kit","title":"Selective professional powerplex treatment kit","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe Selective Professional Powerplex Treatment Kit is an all-in-one hair repair and maintenance solution designed to address the needs of damaged, dry, or chemically treated hair. This comprehensive kit aims to fortify hair structure, hydrate strands, and deliver salon-quality results right at home.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKit Components:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Powerplex N.1 Bond Creator (500ml) - Initiates the bond-building process for stronger, more resilient hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Powerplex Bond Fortifier N°2 - Seals the hair cuticles, adding a protective layer that enhances shine and softness.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Powerplex Maintenance Shampoo (250ml) - Gently cleanses while maintaining the integrity of the bonds created during the treatment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Powerplex Maintenance Mask (200ml) - Provides deep hydration and nourishment, further reinforcing the bonds in your hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Powerplex Spray Mask (150ml) - A leave-in spray for added hydration, detangling, and heat protection.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Comprehensive Care: Offers a full range of products that work in synergy for ultimate hair repair and maintenance.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Professional-Grade: Formulated with salon-quality ingredients to deliver professional results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Versatile: Suitable for all hair types, especially those that are damaged, dry, or chemically treated.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e1. Start with Powerplex N.1 Bond Creator by applying it to clean, damp hair. Leave it in for 5-10 minutes before rinsing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e2. Apply the Powerplex Bond Fortifier N°2 to lock in the benefits. Leave it on for another 5-10 minutes and then rinse.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e3. Wash your hair with Powerplex Maintenance Shampoo.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e4. Apply the Powerplex Maintenance Mask, leave it in for 5-10 minutes, and rinse.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e5. Finish with the Powerplex Spray Mask as a leave-in treatment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- For external use only.\u003c\/p\u003e\u003cp\u003e- Keep away from eyes; if contact occurs, rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e- Keep out of reach of children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For maximum benefits and results, it is recommended to use the entire kit as part of your regular hair care routine. For severely damaged hair, consult a certified hairstylist to customize the treatment for your specific needs.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":47199278334267,"sku":"90235937034267","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/selective-professional-hair-kit-default-title-selective-professional-powerplex-treatment-kit-43555697361211.jpg?v=1748008759"},{"product_id":"selective-prof-on-care-therapy-scalp-defense-sham","title":"Selective prof. on care therapy scalp defense shampoo","description":"\u003cp data-start=\"107\" data-end=\"395\"\u003eSelective Professional On Care Therapy Scalp Defense Shampoo is a gentle, dermo-balancing shampoo formulated to cleanse, protect, and soothe sensitive or irritated scalps. It helps strengthen the scalp’s natural defence barrier while leaving hair clean, soft, and comfortable.\u003c\/p\u003e\n\u003ch3 data-start=\"397\" data-end=\"419\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"420\" data-end=\"598\"\u003eFrom \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSelective Professional\u003c\/span\u003e\u003c\/span\u003e, this shampoo is part of the On Care Therapy range, developed for professional scalp care and ongoing scalp health maintenance.\u003c\/p\u003e\n\u003ch3 data-start=\"600\" data-end=\"616\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"617\" data-end=\"947\"\u003e\n\u003cli data-start=\"617\" data-end=\"686\"\u003e\n\u003cp data-start=\"619\" data-end=\"686\"\u003eScalp defence formula – helps protect and rebalance the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"687\" data-end=\"737\"\u003e\n\u003cp data-start=\"689\" data-end=\"737\"\u003eGently cleanses without stripping natural oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"793\"\u003e\n\u003cp data-start=\"740\" data-end=\"793\"\u003eHelps calm sensitivity, discomfort \u0026amp; irritation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"834\"\u003e\n\u003cp data-start=\"796\" data-end=\"834\"\u003eSupports a healthy scalp barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"835\" data-end=\"878\"\u003e\n\u003cp data-start=\"837\" data-end=\"878\"\u003eLeaves hair soft, fresh, and manageable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"879\" data-end=\"912\"\u003e\n\u003cp data-start=\"881\" data-end=\"912\"\u003eSuitable for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"913\" data-end=\"947\"\u003e\n\u003cp data-start=\"915\" data-end=\"947\"\u003eIdeal for sensitive scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"949\" data-end=\"962\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-start=\"963\" data-end=\"1095\"\u003e\n\u003cli data-start=\"963\" data-end=\"994\"\u003e\n\u003cp data-start=\"965\" data-end=\"994\"\u003eSensitive or reactive scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1028\"\u003e\n\u003cp data-start=\"997\" data-end=\"1028\"\u003eScalp discomfort or tightness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1029\" data-end=\"1065\"\u003e\n\u003cp data-start=\"1031\" data-end=\"1065\"\u003eProfessional scalp care routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1066\" data-end=\"1095\"\u003e\n\u003cp data-start=\"1068\" data-end=\"1095\"\u003eRegular, gentle cleansing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1097\" data-end=\"1100\"\u003e\n\u003ch2 data-start=\"1102\" data-end=\"1138\"\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp data-start=\"1140\" data-end=\"1295\"\u003eQ: What is Scalp Defense Shampoo used for?\u003cbr data-start=\"1186\" data-end=\"1189\"\u003eA: It’s used to gently cleanse and protect sensitive scalps, helping reduce irritation and discomfort.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1412\"\u003eQ: Can this shampoo be used daily?\u003cbr data-start=\"1335\" data-end=\"1338\"\u003eA: Yes, it’s formulated to be gentle enough for frequent or daily use.\u003c\/p\u003e\n\u003cp data-start=\"1414\" data-end=\"1544\"\u003eQ: Is it suitable for all hair types?\u003cbr data-start=\"1455\" data-end=\"1458\"\u003eA: Yes, it’s suitable for natural, relaxed, coloured, and chemically treated hair.\u003c\/p\u003e\n\u003cp data-start=\"1546\" data-end=\"1673\"\u003eQ: Does it help with scalp irritation?\u003cbr data-start=\"1588\" data-end=\"1591\"\u003eA: Yes, it helps soothe and rebalance the scalp, supporting long-term comfort.\u003c\/p\u003e\n\u003cp data-start=\"1675\" data-end=\"1786\"\u003eQ: Will it dry out my hair?\u003cbr data-start=\"1706\" data-end=\"1709\"\u003eA: No. It cleanses gently while helping maintain the scalp’s natural balance.\u003c\/p\u003e\n\u003cp data-start=\"1788\" data-end=\"1924\"\u003eQ: Is this shampoo only for salons?\u003cbr data-start=\"1827\" data-end=\"1830\"\u003eA: It’s widely used in salons but is also suitable for home use when following directions.\u003c\/p\u003e\n\u003cp data-start=\"1926\" data-end=\"2084\"\u003eQ: Should I use it with other On Care Therapy products?\u003cbr data-start=\"1985\" data-end=\"1988\"\u003eA: For best results, it can be paired with On Care Therapy scalp treatments or conditioners.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55881378464118,"sku":"SKU:8027483765648","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/download_fd1d0924-e5ec-463a-a2f4-cfcae8d5d7c6.jpg?v=1768574639"},{"product_id":"selective-prof-on-care-therapy-scalp-defense-shampoo","title":"Selective prof. on care therapy scalp defense shampoo","description":"\u003cp data-end=\"268\" data-start=\"139\"\u003e Selective Professional On Care Therapy Scalp Defense Shampoo – 250ml\u003cbr data-end=\"217\" data-start=\"214\"\u003eGentle cleanse. Balanced scalp. Healthier hair.\u003c\/p\u003e\n\u003cp data-end=\"654\" data-start=\"270\"\u003eThe Scalp Defense Shampoo from Selective Professional’s On Care Therapy line is a soothing and purifying formula designed for sensitive, irritated, or imbalanced scalps. Enriched with natural botanicals and dermatologically tested, it helps calm redness, relieve itchiness, and gently remove excess oil and buildup—without drying or disrupting the scalp’s natural balance.\u003c\/p\u003e\n\u003cp data-end=\"759\" data-start=\"656\"\u003ePerfect for daily use and suitable for all hair types, this 250ml size is ideal for at-home scalp care.\u003c\/p\u003e\n\u003chr data-end=\"764\" data-start=\"761\"\u003e\n\u003ch3 data-end=\"785\" data-start=\"766\"\u003e Key Benefits:\u003c\/h3\u003e\n\u003cul data-end=\"990\" data-start=\"786\"\u003e\n\u003cli data-end=\"829\" data-start=\"786\"\u003e\n\u003cp data-end=\"829\" data-start=\"788\"\u003eSoothes Sensitive \u0026amp; Reactive Scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"866\" data-start=\"830\"\u003e\n\u003cp data-end=\"866\" data-start=\"832\"\u003eGently Cleanses \u0026amp; Detoxifies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"905\" data-start=\"867\"\u003e\n\u003cp data-end=\"905\" data-start=\"869\"\u003eRestores Natural Scalp Balance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"953\" data-start=\"906\"\u003e\n\u003cp data-end=\"953\" data-start=\"908\"\u003eReduces Redness, Irritation \u0026amp; Itchiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"990\" data-start=\"954\"\u003e\n\u003cp data-end=\"990\" data-start=\"956\"\u003eStrengthens Hair from the Root\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"995\" data-start=\"992\"\u003e\n\u003ch3 data-end=\"1020\" data-start=\"997\"\u003e Key Ingredients:\u003c\/h3\u003e\n\u003cul data-end=\"1195\" data-start=\"1021\"\u003e\n\u003cli data-end=\"1076\" data-start=\"1021\"\u003e\n\u003cp data-end=\"1076\" data-start=\"1023\"\u003eBotanical Extracts – Calm and nourish the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1077\"\u003e\n\u003cp data-end=\"1134\" data-start=\"1079\"\u003eHydrating Actives – Maintain moisture and comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1195\" data-start=\"1135\"\u003e\n\u003cp data-end=\"1195\" data-start=\"1137\"\u003ePurifying Agents – Clear away buildup and excess sebum\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1200\" data-start=\"1197\"\u003e\n\u003ch3 data-end=\"1220\" data-start=\"1202\"\u003e How to Use:\u003c\/h3\u003e\n\u003cp data-end=\"1394\" data-start=\"1221\"\u003eApply to wet hair and scalp.\u003cbr data-end=\"1252\" data-start=\"1249\"\u003eMassage gently, focusing on the scalp.\u003cbr data-end=\"1293\" data-start=\"1290\"\u003eLeave for a few minutes, then rinse thoroughly.\u003cbr data-end=\"1343\" data-start=\"1340\"\u003eUse regularly for ongoing scalp health and balance.\u003c\/p\u003e\n\u003chr data-end=\"1399\" data-start=\"1396\"\u003e\n\u003cp data-end=\"1552\" data-start=\"1401\"\u003eA calm scalp is the foundation for strong, healthy hair.\u003cbr data-end=\"1464\" data-start=\"1461\"\u003eSupport scalp wellness with Selective On Care Therapy Scalp Defense Shampoo – 250ml, 1000ml.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"1000ML","offer_id":55881660891510,"sku":":8027483765648 250ML 1000ML","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250ML","offer_id":55881660957046,"sku":"U:8027483765648 250ML 1000ML","price":3.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/images_43409786-1e0f-48c3-890c-009654b68e37.jpg?v=1752071916"},{"product_id":"selective-profeessional-therapy-scalp-de","title":"Selective profeessional therapy scalp de","description":"\u003cp data-start=\"89\" data-end=\"363\"\u003e\u003cstrong data-start=\"89\" data-end=\"135\"\u003eSelective Professional Therapy Scalp Detox\u003c\/strong\u003e is a \u003cstrong data-start=\"141\" data-end=\"170\"\u003epurifying scalp treatment\u003c\/strong\u003e designed to deeply cleanse, rebalance, and refresh the scalp. It helps remove \u003cstrong data-start=\"249\" data-end=\"297\"\u003eproduct build-up, excess oil, and impurities\u003c\/strong\u003e, creating a healthy foundation for stronger, better-looking hair.\u003c\/p\u003e\n\u003ch3 data-start=\"365\" data-end=\"387\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"388\" data-end=\"562\"\u003eFrom \u003cstrong data-start=\"393\" data-end=\"434\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSelective Professional\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e, this scalp detox treatment is part of the Therapy range, developed for \u003cstrong data-start=\"507\" data-end=\"561\"\u003eprofessional salon care and advanced home routines\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3 data-start=\"564\" data-end=\"580\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"581\" data-end=\"850\"\u003e\n\u003cli data-start=\"581\" data-end=\"639\"\u003e\n\u003cp data-start=\"583\" data-end=\"639\"\u003e\u003cstrong data-start=\"583\" data-end=\"603\"\u003eDeep scalp detox\u003c\/strong\u003e – removes build-up and impurities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"640\" data-end=\"687\"\u003e\n\u003cp data-start=\"642\" data-end=\"687\"\u003eHelps rebalance \u003cstrong data-start=\"658\" data-end=\"685\"\u003eoily or congested scalp\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"688\" data-end=\"727\"\u003e\n\u003cp data-start=\"690\" data-end=\"727\"\u003eRefreshes and revitalises the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"728\" data-end=\"772\"\u003e\n\u003cp data-start=\"730\" data-end=\"772\"\u003eSupports a \u003cstrong data-start=\"741\" data-end=\"770\"\u003ehealthy scalp environment\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"773\" data-end=\"814\"\u003e\n\u003cp data-start=\"775\" data-end=\"814\"\u003ePrepares scalp for further treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"850\"\u003e\n\u003cp data-start=\"817\" data-end=\"850\"\u003eSuitable for \u003cstrong data-start=\"830\" data-end=\"848\"\u003eall hair types\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"852\" data-end=\"865\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul data-start=\"866\" data-end=\"1005\"\u003e\n\u003cli data-start=\"866\" data-end=\"904\"\u003e\n\u003cp data-start=\"868\" data-end=\"904\"\u003eProduct build-up and clogged scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"905\" data-end=\"933\"\u003e\n\u003cp data-start=\"907\" data-end=\"933\"\u003eOily or unbalanced scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"934\" data-end=\"967\"\u003e\n\u003cp data-start=\"936\" data-end=\"967\"\u003ePre-treatment scalp cleansing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"968\" data-end=\"1005\"\u003e\n\u003cp data-start=\"970\" data-end=\"1005\"\u003eSalon scalp treatments and resets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1007\" data-end=\"1010\"\u003e\n\u003ch2 data-start=\"1012\" data-end=\"1048\"\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp data-start=\"1050\" data-end=\"1209\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1088\"\u003eQ: What is a scalp detox used for?\u003c\/strong\u003e\u003cbr data-start=\"1088\" data-end=\"1091\"\u003eA: A scalp detox helps \u003cstrong data-start=\"1114\" data-end=\"1142\"\u003edeeply cleanse the scalp\u003c\/strong\u003e, removing build-up, excess oil, and impurities to restore balance.\u003c\/p\u003e\n\u003cp data-start=\"1211\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1256\"\u003eQ: How often should I use this treatment?\u003c\/strong\u003e\u003cbr data-start=\"1256\" data-end=\"1259\"\u003eA: Use \u003cstrong data-start=\"1266\" data-end=\"1317\"\u003eonce a week or as recommended by a professional\u003c\/strong\u003e, depending on scalp condition.\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1395\"\u003eQ: Is this suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr data-start=\"1395\" data-end=\"1398\"\u003eA: It’s formulated for professional use, but a \u003cstrong data-start=\"1445\" data-end=\"1474\"\u003epatch test is recommended\u003c\/strong\u003e if you have a sensitive scalp.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1547\"\u003eQ: Can it be used on all hair types?\u003c\/strong\u003e\u003cbr data-start=\"1547\" data-end=\"1550\"\u003eA: Yes, it’s suitable for \u003cstrong data-start=\"1576\" data-end=\"1635\"\u003enatural, relaxed, textured, and chemically treated hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1684\"\u003eQ: Do I use it before or after shampooing?\u003c\/strong\u003e\u003cbr data-start=\"1684\" data-end=\"1687\"\u003eA: It’s typically used \u003cstrong data-start=\"1710\" data-end=\"1731\"\u003ebefore shampooing\u003c\/strong\u003e as a scalp prep treatment. Follow with shampoo and conditioner.\u003c\/p\u003e\n\u003cp data-start=\"1797\" data-end=\"1938\"\u003e\u003cstrong data-start=\"1797\" data-end=\"1828\"\u003eQ: Will it dry out my hair?\u003c\/strong\u003e\u003cbr data-start=\"1828\" data-end=\"1831\"\u003eA: No. It’s designed to cleanse the scalp while maintaining balance when followed with proper conditioning.\u003c\/p\u003e\n\u003cp data-start=\"1940\" data-end=\"2080\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1976\"\u003eQ: Is this a salon-only product?\u003c\/strong\u003e\u003cbr data-start=\"1976\" data-end=\"1979\"\u003eA: It’s widely used in salons but can also be used at home by users following instructions carefully.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":56249189958006,"sku":"90235939012891","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/shopping_9cb12841-cc48-453b-a1d0-8fa5d896bc0f.webp?v=1768573501"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/download_87345bcc-35e4-4809-a2c0-ad5fb896ee15.png?v=1759836244","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/selective-professional.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}