{"title":"F\/GUARD","description":"\u003cp data-start=\"55\" data-end=\"429\"\u003e\u003cstrong data-start=\"55\" data-end=\"66\"\u003eF\/Guard\u003c\/strong\u003e is a protective haircare and styling brand designed to shield hair from heat, breakage, and environmental damage. Formulated with conditioning ingredients, the range helps to strengthen strands, lock in moisture, and maintain smooth, healthy-looking styles. Ideal for use with heat tools and daily styling, F\/Guard ensures lasting protection and manageability.\u003c\/p\u003e","products":[{"product_id":"f-guard-relaxer-normal-64oz","title":"F\/Guard Relaxer NORMAL 64oz","description":"Avlon Affirm FiberGuard Creme Relaxer Conditions the hair before, during and after chemical processing. Formulated with Avlons exclusive Fiber Strengthening Complex (FSC), which reinforces the hair fiber structure during relaxing. Strengthening polymers in the relaxer creme penetrate hair fibers leaving hair with significantly more tensile strength and elasticity after relaxing. Significantly less damaging than conventional relaxers. Sodium Hydroxide formula available in Mild, Normal and Resistant Strengths. Benefits: Preserves up to 25% MORE of the hairs strength compared to conventional relaxers. Ideal solution for relaxing color-treated or damaged hair. Leaves hair healthy-looking and well-conditioned. Leaves hair silky-straight, easy to comb and perfectly prepared for styling. Provides glossy, free flowing, soft, silky styles","brand":"Affirm","offers":[{"title":"Default Title","offer_id":47472455582011,"sku":"90235892082011","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/affirm-relaxer-default-title-f-guard-relaxer-normal-64oz-43988156449083.jpg?v=1748009035"},{"product_id":"f-guard-relaxer-resistance-64oz","title":"F\/Guard Relaxer RESISTANCE 64oz","description":"Avlon Affirm FiberGuard Creme Relaxer Conditions the hair before, during and after chemical processing. Formulated with Avlon?s exclusive Fiber Strengthening Complex (FSC), which reinforces the hair fiber structure during relaxing. What it does: Strengthening polymers in the relaxer creme penetrate hair fibers leaving hair with significantly more tensile strength and elasticity after relaxing and significantly cause less damage than conventional relaxers. What else you need to know: Preserves up to 25% MORE of the hair?s strength compared to conventional relaxers. Ideal solution for relaxing color-treated or damaged hair. Leaves hair healthy-looking and well-conditioned. Leaves hair silky-straight, easy to comb and perfectly prepared for styling. Provides glossy, free flowing, soft, silky styles. Comes in 4lb tub","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55623244939638,"sku":"90235816239638","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/urban-beaute-default-title-f-guard-relaxer-resistance-64oz-75605147025782.jpg?v=1748010894"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/s518222343241563625_cDDSIZJJIPYEQGVDUY5Q7OZ2R_iFBVB4EZQGFP7QETQEFHYIZH2_w640.webp?v=1759331352","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/f-guard.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}