{"title":"African Pride","description":"\u003cp\u003e\u003cstrong data-start=\"72\" data-end=\"89\"\u003eAfrican Pride\u003c\/strong\u003e offers a complete range of hair care products crafted with natural ingredients to protect, hydrate, and strengthen textured hair. Infused with nourishing oils and botanical extracts, the collection is designed to lock in moisture, reduce breakage, and enhance natural curl patterns. From cleansing to styling, African Pride provides trusted solutions that celebrate healthy, beautiful hair while embracing its natural strength and versatility.\u003c\/p\u003e","products":[{"product_id":"african-pride-olive-miracle-maximum-strengthening-moisturizer-lotion-12oz","title":"African Pride  Olive Miracle Maximum Strengthening Moisturizer Lotion 12oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Olive Miracle Moisturizer Lotion is a specially formulated blend that caters to the unique needs of textured hair. Enriched with olive oil and other beneficial ingredients, this moisturizer lotion provides superior hydration, enhances manageability, and helps prevent breakage and split ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Lightweight, non-greasy formula.\u003c\/p\u003e\u003cp\u003e- Intensely moisturizes and conditions hair.\u003c\/p\u003e\u003cp\u003e- Designed to strengthen hair and reduce breakage.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types, especially textured, curly, or coiled hair.\u003c\/p\u003e\u003cp\u003e- Can be used daily or as needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Olive Oil: Known for its rich moisturizing properties, it adds shine and softness to hair.\u003c\/p\u003e\u003cp\u003e2. Vitamin E: A natural antioxidant that helps maintain hair health and combats damage from environmental stressors.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Apply a generous amount of the moisturizer lotion to clean, damp or dry hair.\u003c\/p\u003e\u003cp\u003e2. Gently work through hair from roots to ends, ensuring even distribution.\u003c\/p\u003e\u003cp\u003e3. Do not rinse. Style as desired.\u003c\/p\u003e\u003cp\u003e4. Use daily or as needed to maintain hair's optimal moisture balance.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Provides deep hydration, helping to combat dryness and brittleness.\u003c\/p\u003e\u003cp\u003e- Strengthens hair strands, reducing the likelihood of breakage.\u003c\/p\u003e\u003cp\u003e- Enhances hair's natural shine and luster.\u003c\/p\u003e\u003cp\u003e- Improves hair's manageability, making styling easier.\u003c\/p\u003e\u003cp\u003e- Ideal for maintaining and rejuvenating textured hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, complement with other products from the African Pride Olive Miracle range. As with all hair products, a patch test is recommended before full use to ensure no allergic reactions. Store in a cool, dry place, and keep out of reach of children. For external use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370321367355,"sku":"90235997167355","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-lotion-default-title-african-pride-olive-miracle-maximum-strengthening-moisturizer-lotion-12oz-42801883611451.jpg?v=1748007766"},{"product_id":"african-pride-aloe-and-coconut-water-curl-defining-gel-18oz","title":"African Pride Aloe And Coconut Water Curl Defining Gel 18oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eDiscover the secret to flawless, beautifully defined curls with African Pride's Aloe and Coconut Water Curl Defining Gel. This advanced formulation promises long-lasting hold without stiffness, ensuring your curls remain soft, bouncy, and radiant throughout the day.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Delivers superior hold without the crunchiness.\u003c\/p\u003e\u003cp\u003e- Infused with hydrating aloe and coconut water.\u003c\/p\u003e\u003cp\u003e- Perfect for sculpting and accentuating curls.\u003c\/p\u003e\u003cp\u003e- Lightweight and non-flaky formula.\u003c\/p\u003e\u003cp\u003e- Suitable for various curl patterns, from wavy to coily.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Aloe Vera: Known for its deep moisturizing and soothing properties. It helps to hydrate the hair and scalp and enhances curl definition.\u003c\/p\u003e\u003cp\u003e2. Coconut Water: An excellent hydrator, it provides essential nutrients to nourish and strengthen hair while enhancing shine and luster.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Start with clean, damp hair.\u003c\/p\u003e\u003cp\u003e2. Apply the curl defining gel section by section from root to tip.\u003c\/p\u003e\u003cp\u003e3. Use fingers or a comb to shape and define curls.\u003c\/p\u003e\u003cp\u003e4. Allow hair to air dry or use a diffuser for added volume.\u003c\/p\u003e\u003cp\u003e5. Once dried, fluff and separate curls for desired fullness and definition.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Curls are more defined and manageable.\u003c\/p\u003e\u003cp\u003e- Provides long-lasting hold without stickiness.\u003c\/p\u003e\u003cp\u003e- Keeps hair hydrated, reducing frizz and flyaways.\u003c\/p\u003e\u003cp\u003e- Enhances the natural shine and health of curls.\u003c\/p\u003e\u003cp\u003e- Suitable for daily use or as needed for style touch-ups.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For optimal results, use in conjunction with other products from the African Pride Aloe and Coconut Water range. It's always recommended to conduct a patch test before using any new product to ensure no allergic reactions. Keep out of the reach of children and store in a cool, dry place. For external use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370321498427,"sku":"90235997098427","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-gel-default-title-african-pride-aloe-and-coconut-water-curl-defining-gel-18oz-42727835828539.jpg?v=1748007767"},{"product_id":"african-pride-argan-miracle-shampoo-12-oz","title":"African Pride Argan Miracle Shampoo 12 oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eElevate your hair cleansing routine with the African Pride Argan Miracle Shampoo. Infused with the potent power of Moroccan Argan Oil, this shampoo effectively cleanses the scalp and hair, leaving it refreshed, hydrated, and full of life.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Rich in Moroccan Argan Oil for superior nourishment.\u003c\/p\u003e\u003cp\u003e- Deeply cleanses hair without stripping its natural oils.\u003c\/p\u003e\u003cp\u003e- Fortifies hair strands, improving elasticity and strength.\u003c\/p\u003e\u003cp\u003e- Provides brilliant shine and smoothness.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types, including relaxed, natural, and color-treated hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Moroccan Argan Oil: A powerhouse of hydration and nourishment, Argan Oil is loaded with Vitamin E, essential fatty acids, and antioxidants that boost hair health, elasticity, and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Wet hair thoroughly.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of African Pride Argan Miracle Shampoo onto the scalp and hair.\u003c\/p\u003e\u003cp\u003e3. Lather and gently massage into the scalp.\u003c\/p\u003e\u003cp\u003e4. Rinse thoroughly, ensuring no residue remains.\u003c\/p\u003e\u003cp\u003e5. For the best results, follow with African Pride Argan Miracle Conditioner.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Revitalizes and rejuvenates dry and damaged hair.\u003c\/p\u003e\u003cp\u003e- Ensures a healthy scalp environment, promoting growth.\u003c\/p\u003e\u003cp\u003e- Strengthens hair, reducing breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Leaves hair feeling soft, silky, and manageable with each wash.\u003c\/p\u003e\u003cp\u003e- Enhances natural shine and luster of the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: As with any hair care product, it's advisable to conduct a patch test before full application. Always read and follow any specific instructions or warnings provided on the product packaging. Store in a cool, dry place and keep out of reach of children. Use only as directed.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370321596731,"sku":"90235996896731","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-shampoo-default-title-african-pride-argan-miracle-shampoo-12-oz-42801811980603.jpg?v=1748007769"},{"product_id":"african-pride-b-castor-masque-detangler-8oz","title":"African Pride B\/Castor Masque \u0026 Detangler 8oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eExperience a deep conditioning transformation with the African Pride Black Castor Miracle Hair \u0026amp; Scalp Masque \u0026amp; Detangler. This powerful combination of Black Castor Oil and other essential ingredients provides the ultimate nourishment and repair for your hair and scalp, ensuring healthier and more manageable locks.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Enriched with Black Castor Oil for deep nourishment and repair.\u003c\/p\u003e\u003cp\u003e- Works effectively as both a hair masque and a detangler.\u003c\/p\u003e\u003cp\u003e- Penetrates hair shaft, replenishing moisture and repairing damage.\u003c\/p\u003e\u003cp\u003e- Strengthens hair, reducing breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types, especially for damaged, brittle, or over-processed hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Black Castor Oil: Known for its hydrating and reparative properties, it promotes hair growth, strengthens hair strands, and imparts a natural shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. After shampooing, section hair and apply a generous amount of African Pride Black Castor Miracle Hair \u0026amp; Scalp Masque \u0026amp; Detangler.\u003c\/p\u003e\u003cp\u003e2. Gently massage into hair, ensuring even coverage from roots to ends.\u003c\/p\u003e\u003cp\u003e3. For deep conditioning, cover hair with a plastic cap and sit under a hooded dryer for 10-15 minutes.\u003c\/p\u003e\u003cp\u003e4. Rinse thoroughly with cool water to seal the hair's cuticle.\u003c\/p\u003e\u003cp\u003e5. Style as desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Deeply moisturizes and conditions, leaving hair soft and manageable.\u003c\/p\u003e\u003cp\u003e- Helps in detangling hair, making combing and styling easier.\u003c\/p\u003e\u003cp\u003e- Reduces hair breakage and promotes length retention.\u003c\/p\u003e\u003cp\u003e- Revitalizes the scalp, promoting a healthier hair environment.\u003c\/p\u003e\u003cp\u003e- Imparts a glossy shine and improves the overall texture of the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: It's always advisable to conduct a patch test before full application. Always read and follow any specific instructions or warnings provided on the product packaging. Store in a cool, dry place and keep out of reach of children. Use only as directed.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370321662267,"sku":"90235996762267","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-hair-mask-default-title-african-pride-b-castor-masque-detangler-8oz-42727836713275.jpg?v=1748007770"},{"product_id":"african-pride-black-castor-miracle-moisture-butter-leave-in-8oz","title":"African Pride Black Castor Miracle Moisture Butter Leave in 8oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eExperience superior hydration and hair strengthening with the African Pride Black Castor Miracle Moisture Butter. This luxurious blend of Black Castor Oil and essential ingredients revitalizes dry strands, infusing them with the hydration they crave, leaving hair soft, manageable, and full of life.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Contains Black Castor Oil for optimum moisture and hair nourishment.\u003c\/p\u003e\u003cp\u003e- Works as an intense moisturizer for dry, brittle, or damaged hair.\u003c\/p\u003e\u003cp\u003e- Rich formula penetrates the hair shaft, replenishing and sealing in moisture.\u003c\/p\u003e\u003cp\u003e- Softens and improves hair elasticity, preventing breakage.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types, especially those prone to dryness.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Black Castor Oil: Celebrated for its moisture-sealing properties, it promotes hair growth, strengthens hair fibers, and offers a beautiful natural shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Take a small amount of African Pride Black Castor Miracle Moisture Butter in your palms.\u003c\/p\u003e\u003cp\u003e2. Apply evenly to damp or dry hair, ensuring even distribution from roots to ends.\u003c\/p\u003e\u003cp\u003e3. Style hair as desired, either air drying or using heat tools.\u003c\/p\u003e\u003cp\u003e4. Can be used daily or whenever hair needs an extra moisture boost.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Provides long-lasting moisture to hair strands, keeping them hydrated.\u003c\/p\u003e\u003cp\u003e- Enhances the natural texture of the hair, making it more manageable.\u003c\/p\u003e\u003cp\u003e- Reduces hair breakage and promotes length retention.\u003c\/p\u003e\u003cp\u003e- Softens hair, leaving it feeling silky and smooth.\u003c\/p\u003e\u003cp\u003e- Adds a lustrous shine and improves the overall appearance of the hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Conduct a patch test before full application. Always follow any specific instructions or warnings provided on the product packaging. Store in a cool, dry place. Keep out of reach of children. Use only as directed.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370322612539,"sku":"90235996612539","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-black-castor-miracle-moisture-butter-leave-in-8oz-42727837335867.jpg?v=1748007771"},{"product_id":"african-pride-black-castor-miracle-braid-scalp-cleansing-rinse-12oz","title":"African Pride Black Castor Miracle Braid \u0026 Scalp Cleansing Rinse 12oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eIntroducing African Pride Black Castor Miracle Braid \u0026amp; Scalp Cleansing Rinse, a specially formulated rinse to ensure the health of your scalp and hair underneath braids and weaves. This rinse provides a deep cleansing action, alleviating build-up and residues, while maintaining the natural moisture balance of the scalp and hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Formulated with Black Castor Oil and essential ingredients that soothe the scalp and nourish hair.\u003c\/p\u003e\u003cp\u003e- Designed specifically for braided hairstyles, weaves, and extensions.\u003c\/p\u003e\u003cp\u003e- Offers a gentle cleansing without the fuss of a full wash.\u003c\/p\u003e\u003cp\u003e- Alleviates itchiness and discomfort associated with extended wear of braids or weaves.\u003c\/p\u003e\u003cp\u003e- Provides a refreshing sensation and keeps scalp feeling fresh.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Black Castor Oil: Renowned for its moisture-retention properties and ability to promote hair growth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Wet the scalp and hair.\u003c\/p\u003e\u003cp\u003e2. Part the hair and apply African Pride Black Castor Miracle Braid \u0026amp; Scalp Cleansing Rinse directly to the scalp and hair.\u003c\/p\u003e\u003cp\u003e3. Gently massage into the scalp, ensuring the product reaches the roots.\u003c\/p\u003e\u003cp\u003e4. Rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003e5. Follow up with a conditioner or moisturizer if needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Cleanses without causing any disruptions to braided or woven hairstyles.\u003c\/p\u003e\u003cp\u003e- Offers relief from itchiness, dryness, and discomfort.\u003c\/p\u003e\u003cp\u003e- Keeps scalp healthy and free from product build-up.\u003c\/p\u003e\u003cp\u003e- Provides hair and scalp with essential nutrients for better hair health.\u003c\/p\u003e\u003cp\u003e- Delivers a refreshing and invigorating sensation, making hair feel revitalized.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: It's always recommended to conduct a patch test before full application. Read any specific instructions or warnings provided on the product packaging. Store in a cool, dry place, and keep out of reach of children. Use as directed.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AFRICAN PRIDE","offers":[{"title":"Default Title","offer_id":46370323071291,"sku":"90235996571291","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-hair-oil-default-title-african-pride-black-castor-miracle-braid-scalp-cleansing-rinse-12oz-42727838843195.webp?v=1748007772"},{"product_id":"african-pride-black-castor-miracle-edge-gel-2-25oz","title":"African Pride Black Castor Miracle Edge Gel 2.25oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride Black Castor Miracle Edge Gel is designed to provide impeccable hold and shine for your edges without any residue or flakiness. This formula is enriched with black castor oil, which is known for its nourishing properties, ensuring not only style but also health for your hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Contains Black Castor Oil for added nourishment and strength.\u003c\/p\u003e\u003cp\u003e- Delivers superior hold without hardness.\u003c\/p\u003e\u003cp\u003e- Non-flaking formula, leaving no residue.\u003c\/p\u003e\u003cp\u003e- Adds a sleek finish to hairstyles.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types, including coily, curly, and wavy hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Black Castor Oil: Known for its ability to promote hair growth and strengthen strands. It moisturizes the hair and reduces breakage.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Start with clean, dry hair.\u003c\/p\u003e\u003cp\u003e2. Apply a small amount of African Pride Black Castor Miracle Edge Gel onto fingertips or a brush.\u003c\/p\u003e\u003cp\u003e3. Gently smooth onto the edges of the hair, molding or shaping as desired.\u003c\/p\u003e\u003cp\u003e4. Let set for a few minutes for a hold that lasts all day.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Provides a long-lasting hold for edges, ensuring they remain sleek and in place.\u003c\/p\u003e\u003cp\u003e- Strengthens and moisturizes the hairline, preventing breakage and thinning.\u003c\/p\u003e\u003cp\u003e- The non-greasy formula ensures hair remains soft and manageable.\u003c\/p\u003e\u003cp\u003e- Adds a beautiful shine to finish off your look.\u003c\/p\u003e\u003cp\u003e- Great for everyday use or special occasions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always conduct a patch test before full application. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Store in a cool, dry place and keep out of reach of children. Use as directed.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370323235131,"sku":"90235996435131","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-gel-default-title-african-pride-black-castor-miracle-edge-gel-2-25oz-42732521783611.jpg?v=1748007772"},{"product_id":"african-pride-magical-gro-rejuvenating-herbal-formula-5-3oz","title":"African Pride Magical Gro Rejuvenating Herbal Formula 5.3oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eUnveil the magic of nature with African Pride’s Magical Gro Rejuvenating Herbal Formula. Crafted for those in search of a natural solution to hair woes, this formula unites the age-old wisdom of herbal remedies with modern hair care needs. Ideal for revitalizing hair that's been damaged by styling, heat, or environmental factors, this blend is a testament to nature's ability to heal and restore.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e1. Infused with a potent blend of rejuvenating herbs.\u003c\/p\u003e\u003cp\u003e2. Specially designed to repair damaged and brittle hair.\u003c\/p\u003e\u003cp\u003e3. Actively promotes thicker, fuller, and healthier hair.\u003c\/p\u003e\u003cp\u003e4. Provides a protective layer against daily wear and tear.\u003c\/p\u003e\u003cp\u003e5. Suitable for a wide range of hair types, including curly, straight, and coiled.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredient:\u003c\/p\u003e\u003cp\u003eThe star of this formula is its herbal amalgamation. The specific combination, although proprietary, leverages the revitalizing power of nature’s finest herbs to ensure hair is not only protected but also thriving.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Start by taking a modest amount of the Magical Gro Rejuvenating Herbal Formula onto your fingertips.\u003c\/p\u003e\u003cp\u003e2. Massage it gently into the scalp, ensuring it reaches the roots.\u003c\/p\u003e\u003cp\u003e3. Work your way through the length of your hair, spreading the formula evenly.\u003c\/p\u003e\u003cp\u003e4. For maximum efficacy, it is recommended to use the product consistently, ideally 2-3 times a week.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Restorative: Actively works to mend hair that's been damaged, returning it to its former glory.\u003c\/p\u003e\u003cp\u003e- Enhanced Growth: Thanks to its herbal components, it stimulates the scalp, fostering faster hair growth.\u003c\/p\u003e\u003cp\u003e- Natural Goodness: It offers the nourishing touch of nature without the inclusion of harsh chemicals or additives.\u003c\/p\u003e\u003cp\u003e- Adaptability: Regardless of your hair type, be it wavy, curly, or straight, this formula is designed to provide optimum benefits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the most recent and comprehensive information regarding the product, always refer to the details provided on the actual product packaging. Ingredients, usage instructions, and other details may undergo changes, so the product packaging should be your primary reference.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370324119867,"sku":"90235995519867","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-magical-gro-rejuvenating-herbal-formula-5-3oz-42903295099195.jpg?v=1748007779"},{"product_id":"african-pride-moisture-miracle-3in1-gel-n-cream-6oz","title":"African Pride Moisture Miracle 3in1 Gel n' Cream 6oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Moisture Miracle 3-in-1 Gel n' Cream is a revolutionary hair care product that embodies the best of a gel, cream, and leave-in conditioner in one. Tailored for natural coils and curls, this multi-functional formula offers superior hydration, impeccable definition, and enhanced manageability, ensuring your hair stays soft, shaped, and stylish.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e1. 3-in-1 Functionality: Combines the hydrating power of a cream, the hold of a gel, and the conditioning benefits of a leave-in.\u003c\/p\u003e\u003cp\u003e2. Non-flaky Formula: Provides a lasting hold without leaving any undesirable residue or flakiness.\u003c\/p\u003e\u003cp\u003e3. Lightweight: Despite its rich texture, it remains lightweight on the hair, ensuring it doesn't weigh down your natural curls.\u003c\/p\u003e\u003cp\u003e4. Enhances Natural Pattern: Perfectly emphasizes the beauty of natural curl patterns.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredient:\u003c\/p\u003e\u003cp\u003eThe main prowess of this 3-in-1 formula is its blend of natural ingredients that are carefully chosen to nourish the hair while ensuring optimal styling. The specific blend, although proprietary, celebrates the moisturizing and protective benefits of nature's best.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Apply a generous amount to freshly washed and detangled hair.\u003c\/p\u003e\u003cp\u003e2. Distribute evenly through the hair strands using your fingers or a styling tool.\u003c\/p\u003e\u003cp\u003e3. Style as desired, either allowing hair to air dry for natural curls or using heat styling tools for a more defined look.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Versatility: Provides the moisturizing properties of a cream, the hold of a gel, and the benefits of a leave-in conditioner all in one.\u003c\/p\u003e\u003cp\u003e- Defined Curls: Helps achieve perfectly defined curls without any stiffness.\u003c\/p\u003e\u003cp\u003e- Long-lasting: Ensures your style stays in place for an extended period, resisting humidity and other factors.\u003c\/p\u003e\u003cp\u003e- Natural Enhancement: Compliments and enhances the natural beauty of your hair's texture and curl pattern.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: It's important to always refer to the actual product packaging for the most up-to-date information regarding ingredients, usage, and other details. As formulations may change, the packaging provides the most recent and accurate information about the product.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370324283707,"sku":"90235995483707","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-moisture-miracle-3in1-gel-n-cream-6oz-42727843758395.jpg?v=1748007779"},{"product_id":"african-pride-moisture-miracle-honey-and-coconut-oil-shampoo","title":"African Pride Moisture Miracle Honey And Coconut Oil Shampoo","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Moisture Miracle Honey And Coconut Oil Shampoo is a nourishing and hydrating shampoo tailored to rejuvenate natural hair. The blend of honey and coconut oil works together to attract and retain moisture, cleanse without stripping, and nourish the hair from root to tip.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e1. Deep Cleansing: Effectively removes dirt, buildup, and impurities from the hair and scalp.\u003c\/p\u003e\u003cp\u003e2. Moisture Retention: Infused with honey, a natural humectant, to draw in moisture and keep hair hydrated.\u003c\/p\u003e\u003cp\u003e3. Natural Nourishment: Contains coconut oil which deeply conditions, softens, and adds shine.\u003c\/p\u003e\u003cp\u003e4. Safe for Daily Use: Gentle formulation suitable for regular cleansing without drying out the hair.\u003c\/p\u003e\u003cp\u003e5. Suitable for All Hair Types: Especially beneficial for dry, damaged, or curly hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e- Honey: Attracts and retains moisture, while offering rich, natural nutrients to promote healthy hair.\u003c\/p\u003e\u003cp\u003e- Coconut Oil: Known for its deep moisturizing properties, it also helps to prevent breakage and split ends.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Wet hair thoroughly.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of shampoo and massage into a lather.\u003c\/p\u003e\u003cp\u003e3. Rinse thoroughly and repeat if necessary.\u003c\/p\u003e\u003cp\u003e4. Follow up with a conditioner or deep conditioner for best results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Hydration Boost: Ensures hair remains moisturized and resilient against breakage.\u003c\/p\u003e\u003cp\u003e- Natural Shine: Imparts a natural sheen, ensuring hair looks healthy and vibrant.\u003c\/p\u003e\u003cp\u003e- Scalp Health: Cleanses the scalp effectively, ensuring no product buildup or residue remains.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Please refer to the product packaging for the most up-to-date and accurate information on the product. Ingredients and formulas can change, so the packaging will always offer the most current details.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370325889339,"sku":"90235994889339","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-shampoo-default-title-african-pride-moisture-miracle-honey-and-coconut-oil-shampoo-42727848051003.jpg?v=1748007787"},{"product_id":"african-pride-olive-miracle-4-touch-up-relaxer-kit-super","title":"African Pride Olive Miracle 4-Touch-up Relaxer Kit Super","description":"\u003cp\u003eDescription:  \u003c\/p\u003e\u003cp\u003eThe African Pride Olive Miracle 4-Touch-Up Relaxer Kit Super is designed to provide a salon-quality, at-home relaxing experience. Enriched with olive oil, it helps to nourish the hair during the relaxing process, promoting smoother, shinier, and softer tresses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:  \u003c\/p\u003e\u003cp\u003e1. Designed for easy, at-home application for up to 4 touch-ups.\u003c\/p\u003e\u003cp\u003e2. Olive oil-enriched formula ensures the hair remains moisturized.\u003c\/p\u003e\u003cp\u003e3. Promotes straighter, frizz-free hair without damaging strands.\u003c\/p\u003e\u003cp\u003e4. Comes with all the components needed for a successful touch-up.\u003c\/p\u003e\u003cp\u003e5. Suitable for individuals with coarser hair textures, designated as \"super.\"\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredient:  \u003c\/p\u003e\u003cp\u003e- Olive Oil: Known for its moisturizing properties, it protects the hair from the potential drying effects of the relaxing process, ensuring hair remains hydrated and resilient.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:  \u003c\/p\u003e\u003cp\u003e1. Ensure hair is free from any products or buildup.\u003c\/p\u003e\u003cp\u003e2. Following the instructions provided in the kit, mix the relaxer and activator.\u003c\/p\u003e\u003cp\u003e3. Section the hair and apply the relaxer mixture to new growth or the desired area.\u003c\/p\u003e\u003cp\u003e4. Smooth and straighten the hair as needed, being careful not to exceed the recommended time.\u003c\/p\u003e\u003cp\u003e5. Rinse thoroughly with water and follow up with the neutralizing shampoo provided in the kit.\u003c\/p\u003e\u003cp\u003e6. Condition, style, and moisturize as desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:  \u003c\/p\u003e\u003cp\u003e- Provides a straightening solution for those looking for a sleek, straight appearance.\u003c\/p\u003e\u003cp\u003e- Olive oil ensures hair remains nourished during the relaxing process.\u003c\/p\u003e\u003cp\u003e- Offers an affordable and convenient at-home relaxing solution.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always refer to the product packaging for the most up-to-date and accurate information on the product. Ingredients and formulas can change, so it's essential to consult the packaging for current details.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370326020411,"sku":"90235994620411","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-532-535-default-title-african-pride-olive-miracle-4-touch-up-relaxer-kit-super-42727849001275.jpg?v=1748007788"},{"product_id":"african-pride-olive-miracle-anti-breakage-formula-leave-in-conditioner-15oz","title":"African Pride Olive Miracle Anti Breakage Formula Leave In Conditioner 15oz","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Olive Miracle Leave-In Conditioner is an essential product for anyone looking to combat breakage and promote healthy hair growth. Infused with the richness of olive oil, this product is designed to leave hair feeling strengthened and refreshed, while also detangling and moisturizing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- Lightweight formula that doesn't weigh hair down.\u003c\/p\u003e\u003cp\u003e- Enriched with the nourishing properties of olive oil.\u003c\/p\u003e\u003cp\u003e- Helps reduce breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Acts as a protective barrier against the damages of daily styling and environmental factors.\u003c\/p\u003e\u003cp\u003e- Delivers immediate results – hair feels softer and more manageable after a single use.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Olive Oil: Known for its deep moisturizing properties and its ability to create a protective barrier on the hair shaft.\u003c\/p\u003e\u003cp\u003e2. Vitamins: Nourish the hair from within, promoting healthier growth and adding shine.\u003c\/p\u003e\u003cp\u003e3. Natural Extracts: Boost the product's conditioning capabilities, ensuring hair remains hydrated.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. After shampooing and conditioning, towel dry hair gently.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of the leave-in conditioner to the hair, focusing on the ends.\u003c\/p\u003e\u003cp\u003e3. Comb through with a wide-tooth comb to ensure even distribution.\u003c\/p\u003e\u003cp\u003e4. Style as desired. Do not rinse.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Immediate detangling of the hair, making it easier to manage.\u003c\/p\u003e\u003cp\u003e- Moisturizes hair deeply, leaving it soft and shiny.\u003c\/p\u003e\u003cp\u003e- Acts as a barrier, protecting hair from heat and environmental damage.\u003c\/p\u003e\u003cp\u003e- Suitable for daily use and for all hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: As with all hair products, it's recommended to conduct a patch test first to check for any adverse reactions. If irritation occurs, discontinue use and consult a professional. Safe for use on color-treated hair. Best when used in combination with other products from the African Pride Olive Miracle range for maximum benefits.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370326151483,"sku":"90235994551483","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-leave-in-conditioner-default-title-african-pride-olive-miracle-anti-breakage-formula-leave-in-conditioner-15oz-42789285429563.jpg?v=1748007789"},{"product_id":"african-pride-olive-miracle-anti-breakage-no-lye-relaxer","title":"African Pride Olive Miracle anti breakage no lye Relaxer","description":"\u003cp\u003eDescription:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Olive Miracle Anti-Breakage No-Lye Relaxer system combines the restorative and conditioning properties of extra virgin olive oil to deliver a superior straightening solution for fragile and delicate hair. This formula is designed to protect hair from the potential damage associated with chemical relaxers while providing silky, straight, and manageable hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e- No-lye formula ensures a less irritating scalp experience.\u003c\/p\u003e\u003cp\u003e- Infused with extra virgin olive oil, renowned for its moisturizing and strengthening benefits.\u003c\/p\u003e\u003cp\u003e- Deeply conditions while straightening, resulting in healthier-looking hair.\u003c\/p\u003e\u003cp\u003e- Designed to combat breakage and hair damage during the straightening process.\u003c\/p\u003e\u003cp\u003e- Provides long-lasting straightness with a soft and silky finish.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Ingredients:\u003c\/p\u003e\u003cp\u003e1. Extra Virgin Olive Oil: Nourishes the hair, leaving it soft, shiny, and fortified.\u003c\/p\u003e\u003cp\u003e2. Natural Oils and Extracts: Ensure hair remains hydrated, reducing the chances of breakage and damage.\u003c\/p\u003e\u003cp\u003e3. Conditioning Agents: Coat the hair strand, sealing in moisture, and ensuring a smoother straightening process.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use:\u003c\/p\u003e\u003cp\u003e1. Prior to application, protect the hairline and ears with a base like petroleum jelly.\u003c\/p\u003e\u003cp\u003e2. Mix the relaxer cream and activator following the instructions on the kit.\u003c\/p\u003e\u003cp\u003e3. Section the hair and begin applying the relaxer mixture, ensuring each section is thoroughly coated.\u003c\/p\u003e\u003cp\u003e4. Smooth out without overly pulling or tugging.\u003c\/p\u003e\u003cp\u003e5. Rinse thoroughly after the desired straightening level is achieved.\u003c\/p\u003e\u003cp\u003e6. Follow up with a neutralizing shampoo to halt the chemical process, then condition.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Hair remains moisturized and conditioned, even post-relaxer application.\u003c\/p\u003e\u003cp\u003e- Reduces breakage and damage associated with chemical treatments.\u003c\/p\u003e\u003cp\u003e- Delivers a professional salon-like finish at home.\u003c\/p\u003e\u003cp\u003e- Suitable for all hair types.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always conduct a strand test prior to full head application to determine individual processing time and to check for any potential allergic reactions. Follow all directions carefully and avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Always wear gloves when applying relaxers. If any discomfort or irritation occurs, discontinue use and consult a professional. It's advised to use this product every 6-8 weeks or as new growth appears.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African pride","offers":[{"title":"Default Title","offer_id":46370326446395,"sku":"90235994446395","price":5.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-olive-miracle-anti-breakage-no-lye-relaxer-42727850639675.jpg?v=1748007792"},{"product_id":"african-pride-olive-miracle-silky-smooth-edges","title":"African Pride Olive Miracle Silky Smooth Edges","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eAfrican Pride Olive Miracle Silky Smooth Edges is a go-to solution for those aiming for flawless edges without any stiffness or leftover residue. Enhanced with the goodness of olive oil, this edge control not only guarantees that your edges stay right where you want them but also nourishes and fortifies the hairline, averting breakage and thinning.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Formula that promises edge control without any flakiness.\u003c\/p\u003e\u003cp\u003e- Packed with the benefits of olive oil to impart nourishment and luster.\u003c\/p\u003e\u003cp\u003e- Ensures a durable hold, eliminating frequent touch-ups.\u003c\/p\u003e\u003cp\u003e- Suitable for varied hair types and textures.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eOlive Oil: Known for its deep moisturizing and protective qualities, olive oil not only lends a shine but also intensively nourishes, ensuring hair's overall health, particularly the delicate edges.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003eTo use, simply apply a modest amount with your fingertips to the hairline or other areas where you require smoothing and hold. For a polished look, smoothen it out using a brush or comb.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Durable Hold: Secures edges efficiently, making sure your hairstyle remains impeccable throughout the day.\u003c\/p\u003e\u003cp\u003e- Reinforces Hairline: Consistent use can aid in preventing breakage and thinning at the hairline.\u003c\/p\u003e\u003cp\u003e- Boosts Shine: The inclusion of olive oil gives a natural radiance, ensuring your edges are not just in place but also shine brightly.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: It's always a good practice to refer to the actual product packaging for the most precise ingredient list and guidelines.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370327363899,"sku":"AP43903","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-olive-miracle-silky-smooth-edges-42727855653179.jpg?v=1748007796"},{"product_id":"african-pride-shea-butter-miracle-moisture-intense-detangling-shampoo-12oz","title":"African Pride Shea Butter Miracle Moisture Intense Detangling Shampoo 12oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eThe African Pride Shea Butter Miracle Moisture Intense Detangling Shampoo is a rich blend of Shea Butter infused goodness, tailored to gently cleanse while effortlessly tackling knots and tangles. Specially formulated for mixed textures, this shampoo provides the hair with a moisture boost, ensuring hair is left feeling soft, detangled, and primed for styling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Gently cleanses the hair and scalp.\u003c\/p\u003e\u003cp\u003e- Intense moisture formula.\u003c\/p\u003e\u003cp\u003e- Designed to ease out knots and tangles.\u003c\/p\u003e\u003cp\u003e- Perfect for mixed texture hair.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: Known for its intense moisturizing properties, Shea Butter is rich in fatty acids and vitamins. It helps to nourish the hair, restore its natural luster, and ensure it remains soft and manageable.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. Wet hair thoroughly.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of the Detangling Shampoo to the scalp and hair.\u003c\/p\u003e\u003cp\u003e3. Massage gently into a lather.\u003c\/p\u003e\u003cp\u003e4. Rinse thoroughly, ensuring all the shampoo is washed out.\u003c\/p\u003e\u003cp\u003e5. Follow with your favorite conditioner or treatment for best results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Deep Cleansing: Efficiently removes build-up and impurities without stripping natural oils.\u003c\/p\u003e\u003cp\u003e- Enhanced Detangling: The unique formula aids in detangling, reducing the time and stress of managing knots.\u003c\/p\u003e\u003cp\u003e- Moisture Boost: Shea butter ensures that hair is deeply moisturized, reducing chances of breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Revitalized Hair: Regular use leaves hair feeling rejuvenated and full of life.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results, always refer to the product packaging for specific instructions and information. It's recommended to follow up with a conditioner from the African Pride Shea Butter Miracle range for maximum benefits.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370327724347,"sku":"90235993424347","price":4.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-532-534-241-default-title-african-pride-shea-butter-miracle-moisture-intense-detangling-shampoo-12oz-42727857520955.jpg?v=1748007796"},{"product_id":"african-pride-shea-butter-miracle-texture-softening-elongating-system","title":"African Pride Shea Butter Miracle Texture Softening Elongating System","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eThe African Pride Shea Butter Miracle Texture Softening Elongating System is a revolutionary product tailored for those with mixed textures. This special system is designed to elongate curls and kinks while softening the hair's texture, making it more manageable. Enriched with Shea Butter, a natural powerhouse of hydration and nourishment, this system transforms coarse, frizzy hair into soft, elongated, and revitalized tresses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Specifically designed for mixed textures.\u003c\/p\u003e\u003cp\u003e- Elongates and defines natural curl patterns.\u003c\/p\u003e\u003cp\u003e- Softens hair texture, making it more pliable.\u003c\/p\u003e\u003cp\u003e- Provides lasting moisture and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: A natural emollient known for its remarkable moisturizing and healing properties. Shea Butter is packed with vitamins and fatty acids, which help to nourish, hydrate, and promote a healthy hair environment.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. Start with clean, damp hair.\u003c\/p\u003e\u003cp\u003e2. Apply the Texture Softening Elongating Cream, working it through from roots to tips.\u003c\/p\u003e\u003cp\u003e3. Allow the product to sit as per the recommended time on the packaging or until desired texture softness is achieved.\u003c\/p\u003e\u003cp\u003e4. Rinse thoroughly and style as desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Manageability Boost: Makes combing, brushing, and styling easier by softening hair texture.\u003c\/p\u003e\u003cp\u003e- Curl Enhancement: Helps to elongate and define natural curls, reducing shrinkage.\u003c\/p\u003e\u003cp\u003e- Deep Moisturization: Shea Butter ensures the hair remains hydrated, reducing the chances of breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Hair Revitalization: Transforms dry and coarse hair into soft, shiny, and vibrant locks.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always refer to the product packaging for specific instructions and up-to-date information. For best results and a complete hair care regimen, consider using other products from the African Pride Shea Butter Miracle range.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370327855419,"sku":"90235993355419","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-532-534-default-title-african-pride-shea-butter-miracle-texture-softening-elongating-system-42727858503995.jpg?v=1748007797"},{"product_id":"african-pride-shea-miracle-bouncy-curls-pudding-15-oz","title":"African Pride Shea ,Miracle Bouncy Curls Pudding 15 oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eAfrican Pride Shea Miracle Bouncy Curls Pudding is your go-to solution for transforming mixed textured hair. This specially formulated pudding is enriched with the wholesome goodness of Shea Butter, offering a tantalizing treatment that ensures bouncy, lively curls without stiffness or residue. Crafted for those seeking to define their natural curls, this pudding moisturizes, elongates, and adds perfect shine to your tresses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Crafted for mixed textures.\u003c\/p\u003e\u003cp\u003e- Defines and shapes natural curls without crunchiness.\u003c\/p\u003e\u003cp\u003e- Delivers intense moisture and luster.\u003c\/p\u003e\u003cp\u003e- Provides a flexible hold for various hairstyles.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: A natural emollient rich in vitamins and essential fatty acids, Shea Butter intensely moisturizes, nourishes, and protects the hair, promoting softness, manageability, and shine.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. Start with clean, damp hair.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of Bouncy Curls Pudding to the hair, working it in from roots to tips.\u003c\/p\u003e\u003cp\u003e3. Use fingers or a styling tool to shape and define curls.\u003c\/p\u003e\u003cp\u003e4. Allow hair to air dry or use a diffuser for added volume and bounce.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Curl Definition: Enhances and gives structure to natural curl patterns, leading to buoyant, lively curls.\u003c\/p\u003e\u003cp\u003e- Moisture Infusion: Shea Butter ensures deep hydration, combating dryness and frizz.\u003c\/p\u003e\u003cp\u003e- Shine Boost: Imparts a luminous sheen to the hair, making it look vibrant and healthy.\u003c\/p\u003e\u003cp\u003e- Flexibility: Suitable for various styles, from twists to braids and wash-n-gos.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For best results and up-to-date usage instructions, always refer to the product packaging. Pairing with other products from the African Pride Shea Miracle range can offer a comprehensive hair care routine.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370328215867,"sku":"90235993215867","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-pudding-default-title-african-pride-shea-miracle-bouncy-curls-pudding-15-oz-42727858995515.jpg?v=1748007798"},{"product_id":"african-pride-shea-miracle-curl-custard-12oz","title":"African Pride Shea Miracle Curl Custard 12oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eAfrican Pride Shea Miracle Curl Custard is an advanced formula curated for individuals with mixed-texture hair. Infused with the nourishing properties of Shea Butter, this curl custard is designed to enhance the natural beauty of your curls, providing them with a soft, defined finish. Ideal for twist-outs, braid-outs, and wash-n-gos, it ensures that your curls remain frizz-free and full of life.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Specially formulated for mixed textures.\u003c\/p\u003e\u003cp\u003e- Provides soft, defined curls without any crunch.\u003c\/p\u003e\u003cp\u003e- Fights frizz and flyaways for a smooth finish.\u003c\/p\u003e\u003cp\u003e- Delivers long-lasting hold for various hairstyles.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: A natural powerhouse, Shea Butter is rich in vitamins and fatty acids. It provides intense moisture, ensures hair elasticity, and gives a natural shine to your tresses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. Begin with freshly washed, damp hair.\u003c\/p\u003e\u003cp\u003e2. Take a generous amount of Shea Miracle Curl Custard in your palms and apply it evenly, from roots to ends.\u003c\/p\u003e\u003cp\u003e3. Use fingers or a styling comb to shape and define curls.\u003c\/p\u003e\u003cp\u003e4. Let hair air dry or use a diffuser for added volume.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Curl Enhancement: Defines and accentuates natural curls, ensuring they look vibrant and buoyant.\u003c\/p\u003e\u003cp\u003e- Deep Moisturization: Shea Butter ensures every strand is hydrated, reducing the chances of breakage and split ends.\u003c\/p\u003e\u003cp\u003e- Lustrous Shine: Provides a radiant glow to your locks, ensuring they look healthy and full of vitality.\u003c\/p\u003e\u003cp\u003e- Versatile Use: Suitable for multiple hairstyles, be it twists, braids, or a simple wash-n-go.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: It's recommended to always refer to the product packaging for the most recent and comprehensive information. Pairing with other products from the African Pride Shea Miracle range can enhance results and offer a holistic hair care experience.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370328314171,"sku":"90235993114171","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-cream-default-title-african-pride-shea-miracle-curl-custard-12oz-42727859323195.jpg?v=1748007798"},{"product_id":"african-pride-shea-miracle-twist-loc-smoothie-12-oz","title":"African Pride Shea Miracle Twist \u0026 Loc Smoothie 12 oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eThe African Pride Shea Miracle Twist \u0026amp; Loc Smoothie is a game-changing hair potion specially designed for individuals sporting twists and locs. With the power of Shea Butter at its core, this smoothie nourishes the hair, ensuring twists and locs remain vibrant, soft, and frizz-free. Whether you're refreshing your locs or setting a new twist-out, this product guarantees a radiant finish every time.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Tailored for twist and loc hairstyles.\u003c\/p\u003e\u003cp\u003e- Delivers a soft and vibrant finish without any build-up.\u003c\/p\u003e\u003cp\u003e- Helps combat frizz and ensures a smooth, well-defined texture.\u003c\/p\u003e\u003cp\u003e- Provides essential hydration for longer-lasting styles.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: Renowned for its deep hydrating properties, Shea Butter moisturizes hair, promotes elasticity, and adds a radiant shine, ensuring hair remains healthy and robust.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. Start with damp or dry hair that has been detangled.\u003c\/p\u003e\u003cp\u003e2. Take a sufficient amount of the Shea Miracle Twist \u0026amp; Loc Smoothie and distribute it evenly from root to tip.\u003c\/p\u003e\u003cp\u003e3. Use your fingers or necessary tools to style, twist, or loc as desired.\u003c\/p\u003e\u003cp\u003e4. Allow the hair to air dry or use a hairdryer on a low setting if quicker results are needed.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Twist and Loc Perfection: Offers a seamless finish to twists and locs, making them appear neat and well-defined.\u003c\/p\u003e\u003cp\u003e- Intense Hydration: Shea Butter penetrates deep, ensuring every strand retains moisture and minimizes hair breakage.\u003c\/p\u003e\u003cp\u003e- Natural Shine: Provides a luminous sheen that highlights the beauty of your natural hair texture.\u003c\/p\u003e\u003cp\u003e- Prolonged Hold: Ensures that twists and locs remain in place for longer durations without the need for frequent touch-ups.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: Always refer to the product packaging for the most up-to-date information. For optimal results, consider combining with other products from the African Pride Shea Miracle collection.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370328379707,"sku":"90235993079707","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-smoothie-default-title-african-pride-shea-miracle-twist-loc-smoothie-12-oz-42727859781947.jpg?v=1748007798"},{"product_id":"african-pride-shea-miracle-moisture-milk-curl-activator-12oz","title":"African Pride Shea Miracle Moisture Milk Curl Activator 12oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\u003cp\u003eAfrican Pride's Shea Miracle Moisture Milk Curl Activator is a luxurious blend, carefully formulated to invigorate and define natural curls. Infused with the richness of Shea Butter, this moisture-rich formula hydrates each strand, breathing life into your curls and making them pop. Suitable for various curl patterns, this curl activator is the secret to bouncy, frizz-free, and mesmerizing curls.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003e- Perfect for redefining and enhancing natural curls.\u003c\/p\u003e\u003cp\u003e- Fights frizz, leaving curls soft, defined, and tangle-free.\u003c\/p\u003e\u003cp\u003e- Provides the right amount of moisture, ensuring curls remain hydrated but not weighed down.\u003c\/p\u003e\u003cp\u003e- Works on multiple hair textures and curl patterns.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMain Ingredient:\u003c\/p\u003e\u003cp\u003eShea Butter: This super ingredient is known for its moisturizing properties, ensuring that hair remains hydrated and vibrant. Shea Butter also provides hair with essential nutrients, promoting its overall health.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDirections for Use:\u003c\/p\u003e\u003cp\u003e1. On damp or freshly washed hair, part your hair into sections for easier application.\u003c\/p\u003e\u003cp\u003e2. Apply a generous amount of the Moisture Milk Curl Activator to each section.\u003c\/p\u003e\u003cp\u003e3. Use fingers or a wide-tooth comb to ensure the product is evenly distributed from root to tip.\u003c\/p\u003e\u003cp\u003e4. Style as desired, either by letting curls air dry or using a diffuser for added volume.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003e- Curl Definition: Unleash the full potential of your natural curls, making them more defined and vibrant.\u003c\/p\u003e\u003cp\u003e- Intense Moisture: Shea Butter ensures your curls remain hydrated, reducing the likelihood of breakage.\u003c\/p\u003e\u003cp\u003e- Frizz Control: This Curl Activator guarantees that your curls remain smooth and free from frizz, regardless of the humidity.\u003c\/p\u003e\u003cp\u003e- Versatile Use: Whether you're looking to redefine curls or set a new style, this product is your go-to.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNote: For the most accurate details and instructions, always refer to the product packaging. To enhance your results, consider pairing with other products from the Shea Miracle range.\u003c\/strong\u003e\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":46370328510779,"sku":"90235992910779","price":4.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-liquid-default-title-african-pride-shea-miracle-moisture-milk-curl-activator-12oz-42727860109627.jpg?v=1748007799"},{"product_id":"african-pride-honey-coconut-oil-nourish-n-shine-shampoo-16-fl-oz","title":"African Pride Honey \u0026 Coconut Oil Nourish n Shine Shampoo - 16 Fl Oz","description":"African Pride Moisture Miracle Shampoo with gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils.\n\nThis product uses a blend of Honey \u0026amp; Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural shine.\n\nHow To Use:\n\nApply a generous amount to wet hair, massage into lather. Rinse thoroughly and repeat. Follow up with Moisture Miracle Conditioner.","brand":"African Pride","offers":[{"title":"Default Title","offer_id":47998518493499,"sku":"90235882393499","price":6.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-shampoo-default-title-african-pride-honey-coconut-oil-nourish-n-shine-shampoo-16-fl-oz-44988282536251.jpg?v=1748009486"},{"product_id":"african-pride-moisture-miracle-honey-coconut-oil-conditioner-354ml","title":"African Pride Moisture Miracle Honey \u0026 Coconut Oil Conditioner 354ml","description":"African Pride Moisture Miracle Honey Chocolate and Coconut Oil Conditioner sulfate free uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished.","brand":"AFRICAN PRIDE","offers":[{"title":"Default Title","offer_id":47998518624571,"sku":"90235882124571","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/african-pride-conditioner-default-title-african-pride-moisture-miracle-honey-coconut-oil-conditioner-354ml-44988112896315.jpg?v=1748009463"},{"product_id":"african-pride-moisture-miracle-olive-oil-tea-tree-oil-max-hold-styling-gel-18oz","title":"African Pride Moisture Miracle Olive Oil \u0026 Tea Tree Oil Max Hold Styling Gel 18oz","description":"\u003cp\u003eProduct Description:\u003c\/p\u003e\n\u003cp\u003eAfrican Pride Moisture Miracle Olive Oil \u0026amp; Tea Tree Oil Max Hold Styling Gel in an 18oz container is crafted for those seeking maximum hold without sacrificing the health of their hair. This styling gel is formulated with nourishing olive oil and purifying tea tree oil, ingredients known for their hydrating and soothing properties. It offers a firm hold that keeps hairstyles intact while adding moisture and shine. Ideal for all hair types, this gel is particularly beneficial for curly, coily, or kinky hair, providing the control needed for defining and sculpting hairstyles without flaking or build-up.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e- Olive Oil Infusion: Olive oil delivers essential hydration, helping to maintain hair’s natural moisture balance while adding shine.\u003cbr\u003e- Tea Tree Oil Benefits: Tea tree oil helps to soothe the scalp and reduce itchiness and dandruff.\u003cbr\u003e- Maximum Hold: Provides a strong hold that lasts throughout the day, perfect for sculpting and styling diverse hair types.\u003cbr\u003e- Flake-Free Formula: Designed to leave no white residue or flakes, keeping your style clean and polished.\u003cbr\u003e- Versatile Styling: Suitable for a variety of hairstyles, from sleek ponytails to defined curls.\u003c\/p\u003e\n\u003cp\u003eHow to Use:\u003c\/p\u003e\n\u003cp\u003e1. Apply to damp or dry hair, depending on your styling needs.\u003cbr\u003e2. Use a small amount of gel and work it through your hair to sculpt and define.\u003cbr\u003e3. Style as desired. Allow hair to air dry or use a diffuser for quicker drying if needed.\u003cbr\u003e4. For best results, use with other products from the African Pride Moisture Miracle line for complete hair care.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cp\u003e- Keeps hairstyles firmly in place with a lasting hold.\u003cbr\u003e- Moisturizes and conditions hair while providing styling control.\u003cbr\u003e- Reduces scalp irritation with natural tea tree oil, promoting a healthy scalp environment.\u003cbr\u003e- Enhances hair’s natural texture without the unwanted flakiness.\u003cbr\u003e- Leaves hair looking shiny and well-defined.\u003c\/p\u003e\n\u003cp\u003eWarnings and Precautions:\u003c\/p\u003e\n\u003cp\u003e- Avoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003cbr\u003e- For external use only.\u003cbr\u003e- Keep out of reach of children.\u003cbr\u003e- If irritation occurs, discontinue use and consult a healthcare provider.\u003c\/p\u003e\n\u003cp\u003eNote: For the most accurate and comprehensive information regarding ingredients and usage, please refer to the product packaging. African Pride Moisture Miracle Olive Oil \u0026amp; Tea Tree Oil Max Hold Styling Gel is an excellent choice for those looking for strong styling hold along with moisture and scalp health benefits, ensuring your hair remains styled, hydrated, and healthy.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":47998518690107,"sku":"90235882090107","price":6.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-gel-default-title-african-pride-moisture-miracle-olive-oil-tea-tree-oil-max-hold-styling-gel-18oz-44988291711291.jpg?v=1748009469"},{"product_id":"african-pride-feel-it-formula-strengthening-shampoo-12-fl-oz","title":"African Pride Feel It Formula Strengthening Shampoo - 12 fl oz","description":"\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfrican Pride Feel It Formula Strengthening Shampoo (12 fl oz) is a revitalizing shampoo designed to gently cleanse, strengthen, and protect your hair while promoting healthy hair growth. Enriched with natural oils such as olive oil, tea tree oil, and herbal extracts, this shampoo effectively removes impurities and product buildup without stripping the hair of its natural moisture. The unique \"Feel It\" formula delivers a tingling sensation that stimulates the scalp, leaving hair feeling clean, refreshed, and revitalized. Ideal for weak, damaged, or brittle hair, this shampoo nourishes and fortifies hair with each wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening Formula:\u003c\/strong\u003e Fortifies weak and damaged hair while promoting healthier hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Ingredients:\u003c\/strong\u003e Contains olive oil, tea tree oil, and herbal extracts to moisturize, nourish, and protect hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleansing without Stripping:\u003c\/strong\u003e Gently cleanses hair without stripping away natural oils, maintaining hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshing Tingling Sensation:\u003c\/strong\u003e The \"Feel It\" formula stimulates the scalp, improving circulation and promoting healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Perfect for natural, relaxed, or transitioning hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMain Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil:\u003c\/strong\u003e Moisturizes, strengthens, and nourishes hair while adding shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Oil:\u003c\/strong\u003e Soothes the scalp, promotes a healthy scalp environment, and reduces dandruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerbal Extracts:\u003c\/strong\u003e Help fortify hair and soothe the scalp, promoting overall hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of African Pride Strengthening Shampoo to your scalp and hair.\u003c\/li\u003e\n\u003cli\u003eGently massage the shampoo into your scalp, allowing the tingling sensation to activate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner or treatment for best results.\u003c\/li\u003e\n\u003cli\u003eUse regularly to maintain strong, healthy, and clean hair.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens and fortifies weak, damaged hair, reducing breakage.\u003c\/li\u003e\n\u003cli\u003eMoisturizes and nourishes the scalp and hair, leaving it soft and manageable.\u003c\/li\u003e\n\u003cli\u003eRefreshing tingling sensation stimulates the scalp and promotes hair growth.\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping the hair of essential moisture.\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types, including natural, relaxed, and transitioning hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWarnings and Precautions:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or discomfort occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e For the most up-to-date and comprehensive information about African Pride Feel It Formula Strengthening Shampoo (12 fl oz), please refer to the product packaging.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":53510754206070,"sku":"90235877106070","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-shampoo-default-title-african-pride-feel-it-formula-strengthening-shampoo-12-fl-oz-70594949185910.webp?v=1748009860"},{"product_id":"african-pride-feel-it-formula-strengthening-oil-hair-treatment-4-fl-oz","title":"African Pride Feel It Formula Strengthening Oil Hair Treatment - 4 fl oz","description":"\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfrican Pride Feel It Formula Strengthening Oil Hair Treatment (4 fl oz) is a revitalizing hair oil designed to nourish, strengthen, and protect hair while promoting healthier hair growth. Enriched with natural oils like olive oil, tea tree oil, and herbal extracts, this lightweight formula penetrates deep into the scalp and hair strands to restore moisture, reduce breakage, and improve overall hair health. The unique \"Feel It\" formula delivers a tingling sensation, signaling that the oil is working to stimulate the scalp and revitalize hair from root to tip.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening \u0026amp; Nourishing:\u003c\/strong\u003e Fortifies weak, damaged hair and helps reduce breakage, restoring moisture and strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Oils:\u003c\/strong\u003e Olive oil and tea tree oil deeply hydrate, nourish the scalp, and improve hair texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStimulating Formula:\u003c\/strong\u003e The \"Feel It\" formula provides a tingling sensation, promoting scalp health and stimulating hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Non-Greasy:\u003c\/strong\u003e Absorbs quickly into the hair and scalp without leaving a greasy residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for All Hair Types:\u003c\/strong\u003e Suitable for natural, relaxed, and transitioning hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMain Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil:\u003c\/strong\u003e Moisturizes and strengthens hair while adding shine and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Oil:\u003c\/strong\u003e Known for its antifungal properties, it helps maintain a healthy scalp and reduces dandruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerbal Extracts:\u003c\/strong\u003e Nourish and soothe the scalp, promoting overall hair health and growth.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply a small amount of African Pride Strengthening Oil Hair Treatment to your scalp and massage it in with your fingertips.\u003c\/li\u003e\n\u003cli\u003eDistribute the oil through your hair, focusing on areas prone to dryness or breakage.\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed to maintain strong, healthy hair and scalp.\u003c\/li\u003e\n\u003cli\u003eCan be used as a hot oil treatment by warming the oil and applying it before shampooing for extra hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens weak and damaged hair, reducing breakage and promoting healthier growth.\u003c\/li\u003e\n\u003cli\u003eMoisturizes the scalp and hair, preventing dryness and flakiness.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth, and manageable with a healthy shine.\u003c\/li\u003e\n\u003cli\u003eStimulates the scalp with a refreshing tingling sensation, improving scalp circulation.\u003c\/li\u003e\n\u003cli\u003eLightweight formula that won’t weigh hair down or leave a greasy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWarnings and Precautions:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or discomfort occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e For the most up-to-date and comprehensive information about African Pride Feel It Formula Strengthening Oil Hair Treatment (4 fl oz), please refer to the product packaging.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":53510754238838,"sku":"90235877038838","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-oil-default-title-african-pride-feel-it-formula-strengthening-oil-hair-treatment-4-fl-oz-70594949349750.webp?v=1748009849"},{"product_id":"african-pride-feel-it-formula-strengthening-mask-hair-treatment-12oz","title":"African Pride Feel It Formula Strengthening Mask Hair Treatment - 12oz","description":"\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfrican Pride Feel It Formula Strengthening Mask Hair Treatment (12oz) is an intensive deep-conditioning treatment designed to repair, strengthen, and restore damaged hair. Enriched with a blend of nourishing ingredients like olive oil, shea butter, and herbal extracts, this mask penetrates deep into the hair shaft to moisturize, reduce breakage, and promote healthier hair growth. The unique \"Feel It\" formula provides a refreshing tingling sensation that lets you know the mask is working to revitalize your hair and scalp, making it perfect for those with dry, damaged, or over-processed hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Conditioning:\u003c\/strong\u003e Penetrates deep into the hair shaft to restore moisture, strengthen, and reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Ingredients:\u003c\/strong\u003e Olive oil, shea butter, and herbal extracts work together to repair and nourish damaged hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTingling Sensation:\u003c\/strong\u003e The \"Feel It\" formula provides a stimulating, refreshing tingling sensation to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamage Repair:\u003c\/strong\u003e Helps to rejuvenate hair damaged by heat, chemicals, or styling, improving texture and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Ideal for natural, relaxed, or transitioning hair, providing intensive hydration and nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMain Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil:\u003c\/strong\u003e Moisturizes and strengthens hair, helping to prevent breakage and split ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e Provides deep hydration and nourishment, leaving hair soft and smooth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerbal Extracts:\u003c\/strong\u003e Soothe and invigorate the scalp while promoting overall hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eAfter shampooing, apply a generous amount of African Pride Strengthening Mask Hair Treatment to damp hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly from roots to ends, focusing on areas that need extra care.\u003c\/li\u003e\n\u003cli\u003eMassage into the scalp and hair, allowing the \"Feel It\" formula to activate.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10-15 minutes for intensive conditioning.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eUse weekly or as needed for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply conditions and strengthens hair, reducing breakage and split ends.\u003c\/li\u003e\n\u003cli\u003eNourishes and moisturizes dry, damaged hair, improving texture and shine.\u003c\/li\u003e\n\u003cli\u003eStimulates the scalp with a refreshing tingling sensation, promoting healthy hair growth.\u003c\/li\u003e\n\u003cli\u003eRepairs and rejuvenates hair damaged by heat styling, chemicals, or over-processing.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, leaving hair soft, manageable, and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWarnings and Precautions:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or discomfort occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e For the most up-to-date and comprehensive information about African Pride Feel It Formula Strengthening Mask Hair Treatment (12oz), please refer to the product packaging.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":53510754271606,"sku":"90235876971606","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-balm-default-title-african-pride-feel-it-formula-strengthening-mask-hair-treatment-12oz-70594949448054.webp?v=1748009852"},{"product_id":"african-pride-feel-it-formula-hair-strengthening-balm-4oz","title":"African Pride Feel It Formula Hair Strengthening Balm - 4oz","description":"\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfrican Pride Feel It Formula Hair Strengthening Balm (4oz) is a specially formulated balm designed to nourish, strengthen, and protect your hair from damage. This hair balm is enriched with natural ingredients like olive oil, tea tree oil, and shea butter to moisturize, fortify, and rejuvenate weak and damaged hair. It helps to reduce breakage, split ends, and dryness, leaving your hair feeling stronger, healthier, and more manageable. The unique \"Feel It\" formula delivers a tingling sensation that lets you know it’s working to stimulate the scalp and promote healthier hair growth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening Formula:\u003c\/strong\u003e Helps to fortify and nourish weak, damaged hair, reducing breakage and split ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Ingredients:\u003c\/strong\u003e Olive oil, tea tree oil, and shea butter deeply hydrate and nourish hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTingling Sensation:\u003c\/strong\u003e The \"Feel It\" formula provides a refreshing, tingling sensation that stimulates the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp Health:\u003c\/strong\u003e Helps to soothe and invigorate the scalp while promoting healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Ideal for natural, relaxed, and transitioning hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eMain Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil:\u003c\/strong\u003e Rich in antioxidants and vitamins, olive oil helps to moisturize and strengthen the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Oil:\u003c\/strong\u003e Known for its soothing and antifungal properties, it promotes scalp health and helps reduce dandruff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e Deeply hydrates and nourishes the hair, improving elasticity and reducing breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eApply a small amount of African Pride Hair Strengthening Balm to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into the scalp using your fingertips.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through the hair, focusing on the ends to prevent breakage.\u003c\/li\u003e\n\u003cli\u003eUse daily or as needed to maintain strong, healthy hair.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrengthens and fortifies weak and damaged hair, reducing breakage.\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates the scalp and hair, improving moisture retention and elasticity.\u003c\/li\u003e\n\u003cli\u003ePromotes a healthy scalp with a stimulating tingling sensation.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, manageable, and healthy.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including natural, relaxed, and transitioning hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWarnings and Precautions:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or discomfort occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e For the most up-to-date and comprehensive information about African Pride Feel It Formula Hair Strengthening Balm (4oz), please refer to the product packaging.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":53510754304374,"sku":"90235876804374","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-balm-default-title-african-pride-feel-it-formula-hair-strengthening-balm-4oz-70594949546358.webp?v=1748009850"},{"product_id":"african-pride-dream-kids-4-complete-touch-ups-coarse-no-lye-relaxer","title":"African Pride Dream Kids 4 Complete Touch Ups Coarse No Lye Relaxer","description":"For a lifetime of strong, healthy looking hair, start right with African Pride Olive Miracle Dream Kids. Their formulas use the finest Extra Virgin Olive Oil and African Herbs and Oils that have been used for generations to strengthen and protect hair. African Pride Dream Kids Olive Miracle Relaxer Kit is formulated exclusively for children’s delicate hair and sensitive scalp, Dream Kids Anti-Breakage No-Lye Relaxer System Olive Miracle formula leaves hair softer, silkier and more manageable than ever before. Vitamin-Rich African Shea Butter, Olive Oil and Herbal Oil Extracts infuse conditioners and moisturizers deep inside hair.","brand":"African Pride","offers":[{"title":"Default Title","offer_id":55622755254646,"sku":"90235838254646","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-default-title-african-pride-dream-kids-4-complete-touch-ups-coarse-no-lye-relaxer-75603192283510.jpg?v=1748010380"},{"product_id":"african-pride-dream-kids-olive-miracle-soothing-braid-spray-12oz","title":"African Pride DREAM KIDS OLIVE MIRACLE  soothing Braid spray 12oz","description":"African Pride Dream Kids Olive Miracle Soothing Moisturizing Braid Spray our moisture-rich soothing kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair. Formulated exclusively for children's delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, twist and lock styles. Use daily for incredible moisture and sheen.","brand":"African Pride","offers":[{"title":"Default Title","offer_id":55622755385718,"sku":"90235838185718","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-default-title-african-pride-dream-kids-olive-miracle-soothing-braid-spray-12oz-75603192545654.jpg?v=1748010389"},{"product_id":"african-pride-dream-kids-olive-miracle-4-complete-touch-ups-no-lye-relaxer-regular","title":"African Pride Dream Kids Olive Miracle 4 Complete Touch-Ups No- Lye Relaxer Regular","description":"Dream Kids Anti-Breakage No-Lye Relaxer System - 1 application (single use) is extra gentle on sensitive children's hair and sensitive children's scalp\n- Provides soft, supple hair\n- Dream Kids Anti-Breakage No-Lye Relaxer System - 1 Application - Leaves hair softer, silkier and more manageable for quick and easy styling\n- The relaxer is perfect for children's delicate hair and sensitive scalp\n- It contains African Shea Butter, Olive Oil and Herbal Oil Extract for strong, beautiful, healthy-looking hair","brand":"African Pride","offers":[{"title":"Default Title","offer_id":55622755451254,"sku":"90235838051254","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-default-title-african-pride-dream-kids-olive-miracle-4-complete-touch-ups-no-lye-relaxer-regular-75603192775030.jpg?v=1748010374"},{"product_id":"african-pride-dream-kids-olive-miracle-instant-moisturizing-detangler-8oz","title":"African Pride Dream Kids Olive Miracle Instant Moisturizing Detangler, 8oz,","description":"African Pride Dream Kids Olive Miracle Instant Moisturizing Detangler features a moisture-rich, feather-light kids formula that contains the finest extra virgin olive oil and African herbs used for generations to strengthen and protect hair. Regular use helps quickly detangle and control frizz.","brand":"African Pride","offers":[{"title":"Default Title","offer_id":55622755778934,"sku":"90235837778934","price":3.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-default-title-african-pride-dream-kids-olive-miracle-instant-moisturizing-detangler-8oz-75603193528694.jpg?v=1748010376"},{"product_id":"african-pride-dream-kids-relaxer-kit-regular-1app","title":"African Pride Dream Kids Relaxer kit regular 1app","description":"Dream Kids Olive Miracle No Lye Creme Relaxer System\nAfrican Pride Dream Kids Olive Miracle Relaxer Kit provides gentle straightening and helps reduce the chance of breakage, split ends, and dryness while being specially formulated for delicate hair and sensitive scalp, gentle protection, keeps hair strong. healthy looking hair, start right with African Pride Olive Miracle Dream Kids. Their formulas use the finest Extra Virgin Olive Oil and African Herbs and Oils that have been used for generations to strengthen and protect hair.\n\nExclusively for children's delicate hair and sensitive scalp, dream Kids Anti Breakage No- Lye Relaxer System leaves hair soften, silkier and manageable for quick and easy styling. Vitamin-Rich African Shea Butter, Olive Oil and Herbal Oil Extracts infuse conditioners and moisturizers deep inside hair.","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":55622756008310,"sku":"90235837608310","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/urban-beaute-default-title-african-pride-dream-kids-relaxer-kit-regular-1app-75603193659766.jpg?v=1748010395"},{"product_id":"african-pride-moisture-miracle-black-castor-jojoba-oil-protect-hold-max-hold-styling-gel-510g","title":"African Pride Moisture Miracle Black Castor \u0026 Jojoba oil Protect \u0026 Hold Max Hold Styling Gel 510g","description":"Product Description: Elevate your styling with African Pride Moisture Miracle Olive Oil \u0026amp; Tea Tree Oil Max Hold Styling Gel - 18oz. This unique formula blends natural ingredients for a salon-quality finish.\n\nKey Features:\n\nAchieve maximum hold with the power of Olive Oil \u0026amp; Tea Tree Oil.\nExperience a long-lasting, sleek finish that stays in place all day.\nInfused with moisturizing elements for a nourished, healthy look.","brand":"African Pride","offers":[{"title":"Default Title","offer_id":55622756073846,"sku":"90235837573846","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/african-pride-default-title-african-pride-moisture-miracle-black-castor-jojoba-oil-protect-hold-max-hold-styling-gel-510g-75603193889142.webp?v=1748010373"},{"product_id":"african-pride-olive-miracle","title":"African Pride Olive Miracle","description":"\u003cp data-end=\"891\" data-start=\"555\"\u003eAfrican Pride Olive Miracle is a trusted haircare collection formulated to nourish, protect, and strengthen textured hair. Enriched with extra virgin olive oil and a powerful blend of herbal extracts, each product in this range delivers intense hydration, reduces breakage, and helps maintain healthy scalp and hair.\u003c\/p\u003e\n\u003cp data-end=\"1073\" data-start=\"893\"\u003eWhether you’re rocking braids, twists, curls, locs, or silk presses, Olive Miracle provides the moisture-rich care your hair needs to look and feel its best — from root to tip.\u003c\/p\u003e\n\u003chr data-end=\"1549\" data-start=\"1546\"\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1551\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"1957\" data-start=\"1574\"\u003e\n\u003cli data-end=\"1646\" data-start=\"1574\"\u003e\n\u003cp data-end=\"1646\" data-start=\"1576\"\u003eInfused with Extra Virgin Olive Oil – Moisturises and softens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1720\" data-start=\"1647\"\u003e\n\u003cp data-end=\"1720\" data-start=\"1649\"\u003eBreakage Protection Formula – Strengthens weak or damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1796\" data-start=\"1721\"\u003e\n\u003cp data-end=\"1796\" data-start=\"1723\"\u003eLightweight \u0026amp; Non-Greasy – Great for daily use on all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1892\" data-start=\"1797\"\u003e\n\u003cp data-end=\"1892\" data-start=\"1799\"\u003eFormulated for Textured Hair – Natural, relaxed, transitioning, or protective styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1957\" data-start=\"1893\"\u003e\n\u003cp data-end=\"1957\" data-start=\"1895\"\u003eNo Sulfates or Parabens – Gentle on scalp and strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1962\" data-start=\"1959\"\u003e\n\u003ch3 data-end=\"1992\" data-start=\"1964\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp data-end=\"2285\" data-start=\"1993\"\u003eThe Olive Miracle collection is perfect for those looking to restore strength, softness, and manageability to dry or brittle hair. Each product is specially crafted to deliver results without harsh ingredients, making it ideal for daily use and protective styling maintenance.\u003c\/p\u003e\n\u003chr data-end=\"2290\" data-start=\"2287\"\u003e\n\u003ch3 data-end=\"2304\" data-start=\"2292\"\u003eFAQs\u003c\/h3\u003e\n\u003cp data-end=\"2457\" data-start=\"2306\"\u003eQ: Is this suitable for natural and relaxed hair?\u003cbr data-end=\"2362\" data-start=\"2359\"\u003e Yes – it’s designed for all textures, including natural, relaxed, and transitioning hair.\u003c\/p\u003e\n\u003cp data-end=\"2569\" data-start=\"2459\"\u003eQ: Can I use the products every day?\u003cbr data-end=\"2502\" data-start=\"2499\"\u003e Absolutely – most products are lightweight and build-up free.\u003c\/p\u003e\n\u003cp data-end=\"2732\" data-start=\"2571\"\u003eQ: Does the range help with hair growth?\u003c\/p\u003e\n\u003cp data-end=\"2732\" data-start=\"2571\"\u003e Yes – the Growth Oil and Leave-In are especially helpful in retaining length and reducing breakage.\u003c\/p\u003e\n\u003cp data-end=\"2847\" data-start=\"2734\"\u003eQ: Are these products sulfate-free?\u003cbr data-end=\"2776\" data-start=\"2773\"\u003e Yes – they are free from sulfates, parabens, and harsh chemicals.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":56423713472886,"sku":"90235837403222","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/download_68f26be5-22a5-4d5e-a92c-2bc9a51ea676.jpg?v=1761228090"},{"product_id":"african-pride-moisture-miracle-aloe-coconut-oil","title":"African Pride Moisture Miracle Aloe \u0026 Coconut Oil","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:514a3a9d-c502-40d5-9abc-3ca8a31e5fdc-8\" data-turn-id-container=\"request-WEB:514a3a9d-c502-40d5-9abc-3ca8a31e5fdc-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"54701e36-7e33-41e3-b95a-5ac9fb0355c6\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"30\" data-end=\"601\"\u003eAfrican Pride Moisture Miracle Aloe \u0026amp; Coconut Oil is a moisture-rich hair care range designed to hydrate, soften, detangle, and strengthen natural coils, curls, and textured hair. Infused with Aloe Vera and Coconut Oil or Coconut Water depending on the product variant, the formula helps restore moisture, reduce breakage, and improve manageability without parabens, mineral oil, sulphates, or petrolatum. The range includes pre-shampoo treatments, curl creams, deep conditioners, gels, and detanglers for everyday natural hair care. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1r8frcv\" data-start=\"603\" data-end=\"632\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3 data-section-id=\"p6cmzc\" data-start=\"634\" data-end=\"705\"\u003eWhat is African Pride Moisture Miracle Aloe \u0026amp; Coconut Oil used for?\u003c\/h3\u003e\n\u003cp data-start=\"706\" data-end=\"877\"\u003eIt is used to moisturise, detangle, soften, and strengthen curly, coily, and textured hair while helping reduce dryness and breakage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"fg7o5z\" data-start=\"879\" data-end=\"915\"\u003eIs it suitable for natural hair?\u003c\/h3\u003e\n\u003cp data-start=\"916\" data-end=\"1056\"\u003eYes. The range is specifically formulated for natural curls, coils, kinky hair, and protective styles. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ap7dpd\" data-start=\"1058\" data-end=\"1092\"\u003eWhat are the main ingredients?\u003c\/h3\u003e\n\u003cp data-start=\"1093\" data-end=\"1265\"\u003eKey ingredients include Aloe Vera, Coconut Oil, Coconut Water, glycerin, and conditioning oils that help hydrate and nourish the hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"t1gstv\" data-start=\"1267\" data-end=\"1310\"\u003eDoes it help with dry and damaged hair?\u003c\/h3\u003e\n\u003cp data-start=\"1311\" data-end=\"1506\"\u003eYes. The formulas are designed to deeply moisturise dry hair, improve softness, restore manageability, and help repair damage caused by dryness and breakage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1xx3eh1\" data-start=\"1508\" data-end=\"1540\"\u003eCan it help reduce breakage?\u003c\/h3\u003e\n\u003cp data-start=\"1541\" data-end=\"1709\"\u003eYes. Aloe Vera helps strengthen and protect the hair, while Coconut Oil helps improve moisture retention and reduce hair breakage. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1c6tojh\" data-start=\"1711\" data-end=\"1753\"\u003eDoes it contain sulphates or parabens?\u003c\/h3\u003e\n\u003cp data-start=\"1754\" data-end=\"1899\"\u003eMost products in the Moisture Miracle range are free from parabens, sulphates, mineral oil, and petrolatum. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1kxpwk7\" data-start=\"1901\" data-end=\"1931\"\u003eIs it good for detangling?\u003c\/h3\u003e\n\u003cp data-start=\"1932\" data-end=\"2083\"\u003eYes. The Aloe \u0026amp; Coconut formulas are widely used for easy detangling and improving slip during wash day routines. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"11vvxqt\" data-start=\"2085\" data-end=\"2105\"\u003eHow do I use it?\u003c\/h3\u003e\n\u003cp data-start=\"2106\" data-end=\"2312\"\u003eUsage depends on the product type. Pre-shampoo treatments are applied before washing, while conditioners, creams, or gels are used during styling and moisture routines. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"ky32pu\" data-start=\"2314\" data-end=\"2352\"\u003eCan it be used on children’s hair?\u003c\/h3\u003e\n\u003cp data-start=\"2353\" data-end=\"2537\"\u003eYes, many people use African Pride Moisture Miracle products on children with curly or textured hair, although patch testing is still recommended. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1lystex\" data-start=\"2539\" data-end=\"2573\"\u003eDoes it help with hair growth?\u003c\/h3\u003e\n\u003cp data-start=\"2574\" data-end=\"2747\"\u003eThe range mainly focuses on moisture retention and reducing breakage, which can help support healthier-looking hair growth over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"contents\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":57839192932726,"sku":"802535539914","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/condi.jpg?v=1779967822"},{"product_id":"african-pride-aloe-coconut-water-hydrate-lay-s","title":"African Pride Aloe and Coconut Water Hydrate \u0026 Lay Smooth Edge Glaze 6oz","description":"\u003cp data-start=\"24\" data-end=\"459\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDefine, smooth, and nourish your hairstyles with \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAfrican Pride\u003c\/span\u003e\u003c\/span\u003e Aloe \u0026amp; Coconut Water Hydrate \u0026amp; Lay Smoothie. This lightweight styling cream is formulated with natural ingredients to provide long-lasting moisture, smooth edges, and help create sleek styles without flaking or leaving heavy build-up. Ideal for curls, coils, and textured hair, it delivers soft hold while keeping hair hydrated and healthy-looking.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"461\" data-end=\"464\"\u003e\n\u003ch2 data-section-id=\"i0epad\" data-start=\"466\" data-end=\"487\"\u003eAbout This Product\u003c\/h2\u003e\n\u003cp data-start=\"489\" data-end=\"778\"\u003eAfrican Pride Aloe \u0026amp; Coconut Water Hydrate \u0026amp; Lay Smoothie is a moisturising styling cream designed to tame flyaways, smooth edges, and define natural hairstyles. Infused with Aloe Vera and Coconut Water, it helps hydrate the hair while providing a soft, flexible hold for everyday styling.\u003c\/p\u003e\n\u003chr data-start=\"780\" data-end=\"783\"\u003e\n\u003ch2 data-section-id=\"1pg9v04\" data-start=\"785\" data-end=\"806\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cul data-start=\"808\" data-end=\"1027\"\u003e\n\u003cli data-section-id=\"9n56n3\" data-start=\"808\" data-end=\"844\"\u003eHydrates and smooths textured hair\u003c\/li\u003e\n\u003cli data-section-id=\"zzh69b\" data-start=\"845\" data-end=\"876\"\u003eHelps tame frizz and flyaways\u003c\/li\u003e\n\u003cli data-section-id=\"1nuy1yp\" data-start=\"877\" data-end=\"909\"\u003eProvides a soft, flexible hold\u003c\/li\u003e\n\u003cli data-section-id=\"1sfmci2\" data-start=\"910\" data-end=\"944\"\u003eDefines curls, coils, and twists\u003c\/li\u003e\n\u003cli data-section-id=\"kdoalp\" data-start=\"945\" data-end=\"978\"\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli data-section-id=\"1g27p7b\" data-start=\"979\" data-end=\"1027\"\u003eLeaves hair soft with a natural-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1029\" data-end=\"1032\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1034\" data-end=\"1049\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1051\" data-end=\"1294\"\u003e\n\u003cli data-section-id=\"1tz6tie\" data-start=\"1051\" data-end=\"1094\"\u003eEnriched with Aloe Vera and Coconut Water\u003c\/li\u003e\n\u003cli data-section-id=\"sqdvlx\" data-start=\"1095\" data-end=\"1126\"\u003eMoisturising styling smoothie\u003c\/li\u003e\n\u003cli data-section-id=\"y14oyd\" data-start=\"1127\" data-end=\"1160\"\u003eHelps smooth edges and lay hair\u003c\/li\u003e\n\u003cli data-section-id=\"10b888w\" data-start=\"1161\" data-end=\"1192\"\u003eLightweight cream consistency\u003c\/li\u003e\n\u003cli data-section-id=\"djs6pd\" data-start=\"1193\" data-end=\"1233\"\u003eSuitable for natural and textured hair\u003c\/li\u003e\n\u003cli data-section-id=\"syx0tf\" data-start=\"1234\" data-end=\"1294\"\u003eFree from mineral oil, sulphates, parabens, and petrolatum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1296\" data-end=\"1299\"\u003e\n\u003ch2 data-section-id=\"2qq1z5\" data-start=\"1301\" data-end=\"1312\"\u003eBenefits\u003c\/h2\u003e\n\u003cul data-start=\"1314\" data-end=\"1519\"\u003e\n\u003cli data-section-id=\"vuoxd9\" data-start=\"1314\" data-end=\"1358\"\u003eHelps maintain moisture throughout the day\u003c\/li\u003e\n\u003cli data-section-id=\"1r4mcy4\" data-start=\"1359\" data-end=\"1396\"\u003eImproves softness and manageability\u003c\/li\u003e\n\u003cli data-section-id=\"g7oyks\" data-start=\"1397\" data-end=\"1423\"\u003eEnhances curl definition\u003c\/li\u003e\n\u003cli data-section-id=\"yi72g3\" data-start=\"1424\" data-end=\"1452\"\u003eReduces frizz and flyaways\u003c\/li\u003e\n\u003cli data-section-id=\"1q9xjzd\" data-start=\"1453\" data-end=\"1484\"\u003eSupports healthy-looking hair\u003c\/li\u003e\n\u003cli data-section-id=\"w67160\" data-start=\"1485\" data-end=\"1519\"\u003eProvides a neat, polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1521\" data-end=\"1524\"\u003e\n\u003ch2 data-section-id=\"5zlma5\" data-start=\"1526\" data-end=\"1539\"\u003eHow To Use\u003c\/h2\u003e\n\u003col data-start=\"1541\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"8w6y7o\" data-start=\"1541\" data-end=\"1593\"\u003eApply a small amount to clean, damp, or dry hair.\u003c\/li\u003e\n\u003cli data-section-id=\"zdny08\" data-start=\"1594\" data-end=\"1640\"\u003eSmooth evenly through the desired sections.\u003c\/li\u003e\n\u003cli data-section-id=\"190jfxr\" data-start=\"1641\" data-end=\"1701\"\u003eStyle as required using your fingers, a brush, or a comb.\u003c\/li\u003e\n\u003cli data-section-id=\"1f3dee9\" data-start=\"1702\" data-end=\"1778\"\u003eUse for slicked-back styles, twist-outs, braid styles, or edge smoothing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"1780\" data-end=\"1783\"\u003e\n\u003ch2 data-section-id=\"13off3n\" data-start=\"1785\" data-end=\"1799\"\u003eIngredients\u003c\/h2\u003e\n\u003cp data-start=\"1801\" data-end=\"1825\"\u003eKey ingredients include:\u003c\/p\u003e\n\u003cul data-start=\"1827\" data-end=\"1854\"\u003e\n\u003cli data-section-id=\"z9ze9b\" data-start=\"1827\" data-end=\"1838\"\u003eAloe Vera\u003c\/li\u003e\n\u003cli data-section-id=\"1i1p6ya\" data-start=\"1839\" data-end=\"1854\"\u003eCoconut Water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1856\" data-end=\"1927\"\u003ePlease refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\u003chr data-start=\"1929\" data-end=\"1932\"\u003e\n\u003ch2 data-section-id=\"1a3ueyz\" data-start=\"1934\" data-end=\"1951\"\u003eSpecifications\u003c\/h2\u003e\n\u003cul data-start=\"1953\" data-end=\"2119\"\u003e\n\u003cli data-section-id=\"1fshk8j\" data-start=\"1953\" data-end=\"1975\"\u003eBrand: African Pride\u003c\/li\u003e\n\u003cli data-section-id=\"pcln4t\" data-start=\"1976\" data-end=\"2008\"\u003eProduct Type: Styling Smoothie\u003c\/li\u003e\n\u003cli data-section-id=\"1ugayy0\" data-start=\"2009\" data-end=\"2057\"\u003eHair Type: Curly, Coily, Kinky \u0026amp; Textured Hair\u003c\/li\u003e\n\u003cli data-section-id=\"nvcln9\" data-start=\"2058\" data-end=\"2074\"\u003eTexture: Cream\u003c\/li\u003e\n\u003cli data-section-id=\"1n7l4u8\" data-start=\"2075\" data-end=\"2094\"\u003eFinish: Soft Hold\u003c\/li\u003e\n\u003cli data-section-id=\"11v8ie0\" data-start=\"2095\" data-end=\"2119\"\u003eSuitable for Daily Use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2121\" data-end=\"2124\"\u003e\n\u003ch2 data-section-id=\"xydb7h\" data-start=\"2126\" data-end=\"2144\"\u003eWhat’s Included\u003c\/h2\u003e\n\u003cul data-start=\"2146\" data-end=\"2209\"\u003e\n\u003cli data-section-id=\"2tvbpn\" data-start=\"2146\" data-end=\"2209\"\u003e1 x African Pride Aloe \u0026amp; Coconut Water Hydrate \u0026amp; Lay Smoothie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2211\" data-end=\"2214\"\u003e\n\u003ch2 data-section-id=\"em107h\" data-start=\"2216\" data-end=\"2230\"\u003ePerfect For\u003c\/h2\u003e\n\u003cul data-start=\"2232\" data-end=\"2362\"\u003e\n\u003cli data-section-id=\"1svztij\" data-start=\"2232\" data-end=\"2246\"\u003eNatural hair\u003c\/li\u003e\n\u003cli data-section-id=\"kkyjv\" data-start=\"2247\" data-end=\"2259\"\u003eCurly hair\u003c\/li\u003e\n\u003cli data-section-id=\"1ajwfbe\" data-start=\"2260\" data-end=\"2272\"\u003eCoily hair\u003c\/li\u003e\n\u003cli data-section-id=\"1n32eec\" data-start=\"2273\" data-end=\"2285\"\u003eKinky hair\u003c\/li\u003e\n\u003cli data-section-id=\"1y2dbi5\" data-start=\"2286\" data-end=\"2305\"\u003eProtective styles\u003c\/li\u003e\n\u003cli data-section-id=\"1x56i6t\" data-start=\"2306\" data-end=\"2318\"\u003eTwist-outs\u003c\/li\u003e\n\u003cli data-section-id=\"119jyfk\" data-start=\"2319\" data-end=\"2333\"\u003eBraid styles\u003c\/li\u003e\n\u003cli data-section-id=\"1yphymb\" data-start=\"2334\" data-end=\"2345\"\u003ePonytails\u003c\/li\u003e\n\u003cli data-section-id=\"1mettxl\" data-start=\"2346\" data-end=\"2362\"\u003eEdge smoothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2364\" data-end=\"2367\"\u003e\n\u003ch2 data-section-id=\"1du8uq3\" data-start=\"2369\" data-end=\"2390\"\u003eDirections For Use\u003c\/h2\u003e\n\u003cp data-start=\"2392\" data-end=\"2540\"\u003eApply sparingly to the desired area and smooth into the hair. Use alone or alongside your favourite styling products to achieve your preferred look.\u003c\/p\u003e\n\u003chr data-start=\"2542\" data-end=\"2545\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2547\" data-end=\"2565\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2567\" data-end=\"2712\"\u003e\n\u003cli data-section-id=\"1ftb5f4\" data-start=\"2567\" data-end=\"2592\"\u003eHydrating styling cream\u003c\/li\u003e\n\u003cli data-section-id=\"1cbeggo\" data-start=\"2593\" data-end=\"2614\"\u003eLightweight formula\u003c\/li\u003e\n\u003cli data-section-id=\"1crnrg0\" data-start=\"2615\" data-end=\"2636\"\u003eSoft, flexible hold\u003c\/li\u003e\n\u003cli data-section-id=\"v059xi\" data-start=\"2637\" data-end=\"2680\"\u003eHelps create sleek and defined hairstyles\u003c\/li\u003e\n\u003cli data-section-id=\"1nn8y7l\" data-start=\"2681\" data-end=\"2712\"\u003eSuitable for everyday styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2714\" data-end=\"2717\"\u003e\n\u003ch2 data-section-id=\"xymjcr\" data-start=\"2719\" data-end=\"2739\"\u003eCare Instructions\u003c\/h2\u003e\n\u003cul data-start=\"2741\" data-end=\"2836\"\u003e\n\u003cli data-section-id=\"dn1m0\" data-start=\"2741\" data-end=\"2770\"\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli data-section-id=\"1s1aoqr\" data-start=\"2771\" data-end=\"2811\"\u003eKeep the lid tightly closed after use.\u003c\/li\u003e\n\u003cli data-section-id=\"711lbc\" data-start=\"2812\" data-end=\"2836\"\u003eAvoid direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2838\" data-end=\"2841\"\u003e\n\u003ch2 data-section-id=\"11fafqt\" data-start=\"2843\" data-end=\"2864\"\u003eSafety Information\u003c\/h2\u003e\n\u003cul data-start=\"2866\" data-end=\"2991\"\u003e\n\u003cli data-section-id=\"lfwxhz\" data-start=\"2866\" data-end=\"2890\"\u003eFor external use only.\u003c\/li\u003e\n\u003cli data-section-id=\"1f114hn\" data-start=\"2891\" data-end=\"2917\"\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli data-section-id=\"3n3puz\" data-start=\"2918\" data-end=\"2958\"\u003eIf irritation occurs, discontinue use.\u003c\/li\u003e\n\u003cli data-section-id=\"od09z1\" data-start=\"2959\" data-end=\"2991\"\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2993\" data-end=\"2996\"\u003e\n\u003ch2 data-section-id=\"pe9l31\" data-start=\"2998\" data-end=\"3019\"\u003eResults \u0026amp; Benefits\u003c\/h2\u003e\n\u003cp data-start=\"3021\" data-end=\"3179\"\u003eWith regular use, hair feels softer, looks healthier, and remains hydrated while styles stay smooth and defined with reduced frizz and improved manageability.\u003c\/p\u003e\n\u003chr data-start=\"3181\" data-end=\"3184\"\u003e\n\u003ch2 data-section-id=\"12fcay7\" data-start=\"3186\" data-end=\"3201\"\u003eSuitable For\u003c\/h2\u003e\n\u003cul data-start=\"3203\" data-end=\"3302\"\u003e\n\u003cli data-section-id=\"kkyjv\" data-start=\"3203\" data-end=\"3215\"\u003eCurly hair\u003c\/li\u003e\n\u003cli data-section-id=\"1ajwfbe\" data-start=\"3216\" data-end=\"3228\"\u003eCoily hair\u003c\/li\u003e\n\u003cli data-section-id=\"1n32eec\" data-start=\"3229\" data-end=\"3241\"\u003eKinky hair\u003c\/li\u003e\n\u003cli data-section-id=\"1svztij\" data-start=\"3242\" data-end=\"3256\"\u003eNatural hair\u003c\/li\u003e\n\u003cli data-section-id=\"xxaxp8\" data-start=\"3257\" data-end=\"3282\"\u003eChemically treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"1y2dbi5\" data-start=\"3283\" data-end=\"3302\"\u003eProtective styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3304\" data-end=\"3307\"\u003e\n\u003ch2 data-section-id=\"1vl2zhh\" data-start=\"3309\" data-end=\"3329\"\u003eSize \u0026amp; Dimensions\u003c\/h2\u003e\n\u003cul data-start=\"3331\" data-end=\"3396\"\u003e\n\u003cli data-section-id=\"1n8xwue\" data-start=\"3331\" data-end=\"3396\"\u003eAvailable in selected retail sizes (size may vary by retailer).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3398\" data-end=\"3401\"\u003e\n\u003ch2 data-section-id=\"1xexyef\" data-start=\"3403\" data-end=\"3423\"\u003eAvailable Colours\u003c\/h2\u003e\n\u003cul data-start=\"3425\" data-end=\"3464\"\u003e\n\u003cli data-section-id=\"63z5fy\" data-start=\"3425\" data-end=\"3464\"\u003eWhite styling cream in a branded jar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3466\" data-end=\"3469\"\u003e\n\u003ch2 data-section-id=\"1nleftv\" data-start=\"3471\" data-end=\"3494\"\u003eProfessional Quality\u003c\/h2\u003e\n\u003cp data-start=\"3496\" data-end=\"3717\"\u003eDeveloped by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAfrican Pride\u003c\/span\u003e\u003c\/span\u003e, this styling smoothie combines naturally inspired ingredients with effective styling performance to help achieve hydrated, polished hairstyles suitable for everyday use.\u003c\/p\u003e\n\u003chr data-start=\"3719\" data-end=\"3722\"\u003e\n\u003ch2 data-section-id=\"1r8frcv\" data-start=\"3724\" data-end=\"3753\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3 data-section-id=\"lxxkdu\" data-start=\"3755\" data-end=\"3786\"\u003eCan this be used every day?\u003c\/h3\u003e\n\u003cp data-start=\"3787\" data-end=\"3875\"\u003eYes, the lightweight formula is suitable for regular use without leaving heavy build-up.\u003c\/p\u003e\n\u003ch3 data-section-id=\"td5f87\" data-start=\"3877\" data-end=\"3911\"\u003eDoes it provide a strong hold?\u003c\/h3\u003e\n\u003cp data-start=\"3912\" data-end=\"4032\"\u003eIt provides a soft to medium flexible hold, making it ideal for smoothing, defining, and maintaining natural hairstyles.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1p8gdnl\" data-start=\"4034\" data-end=\"4073\"\u003eIs it suitable for children's hair?\u003c\/h3\u003e\n\u003cp data-start=\"4074\" data-end=\"4192\"\u003eYes, it can be used on children's textured hair, provided it is used as directed and contact with the eyes is avoided.\u003c\/p\u003e\n\u003ch3 data-section-id=\"4hkzir\" data-start=\"4194\" data-end=\"4230\"\u003eWill it leave flakes or residue?\u003c\/h3\u003e\n\u003cp data-start=\"4231\" data-end=\"4345\"\u003eWhen applied appropriately, it is designed to provide a smooth finish without noticeable flaking or heavy residue.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i1zhym\" data-start=\"4347\" data-end=\"4392\"\u003eCan I use it with other styling products?\u003c\/h3\u003e\n\u003cp data-start=\"4393\" data-end=\"4519\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eYes, it works well alongside leave-in conditioners, curl creams, gels, and edge control products for enhanced styling results.\u003c\/p\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":58187652137334,"sku":"UB0215","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/1408400379.webp?v=1782926062"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/images_2a1be64c-d590-4ad6-9096-6d015d321962.png?v=1756119740","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/african-pride.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}