{"title":"AFFIRM","description":"\u003ch3 data-start=\"197\" data-end=\"270\"\u003eAffirm Hair Care by Avlon – Salon Science for Stronger Hair\u003c\/h3\u003e\n\u003cp data-start=\"271\" data-end=\"336\"\u003eProfessional care for textured, relaxed \u0026amp; transitioning hair.\u003c\/p\u003e\n\u003cp data-start=\"338\" data-end=\"728\"\u003eAffirm by Avlon is a salon-trusted brand developed with advanced hair science to care for textured, chemically treated, and natural hair. Renowned for its conditioning relaxers, strengthening treatments, and repair systems, Affirm products help promote healthy growth, reduce breakage, and maintain the integrity of the hair shaft during and after chemical services.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"954\"\u003eFormulated with exclusive FiberGuard® technology, plant-based oils, and protective conditioners, Affirm offers a complete system for cleansing, relaxing, treating, and maintaining beautiful, healthy hair.\u003c\/p\u003e\n\u003chr data-start=\"956\" data-end=\"959\"\u003e\n\u003ch3 data-start=\"961\" data-end=\"996\"\u003e💡 Why Choose Affirm Hair Care:\u003c\/h3\u003e\n\u003cul data-start=\"997\" data-end=\"1312\"\u003e\n\u003cli data-start=\"997\" data-end=\"1045\"\u003e\n\u003cp data-start=\"999\" data-end=\"1045\"\u003eTrusted by salon professionals worldwide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1046\" data-end=\"1115\"\u003e\n\u003cp data-start=\"1048\" data-end=\"1115\"\u003eGentle yet powerful formulas for relaxed \u0026amp; transitioning hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1116\" data-end=\"1173\"\u003e\n\u003cp data-start=\"1118\" data-end=\"1173\"\u003eReduces breakage, dryness \u0026amp; damage from chemicals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1243\"\u003e\n\u003cp data-start=\"1176\" data-end=\"1243\"\u003eInfused with natural oils and protein-based strengtheners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1244\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1246\" data-end=\"1312\"\u003eIncludes full systems from relaxer kits to deep treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1314\" data-end=\"1317\"\u003e\n\u003ch3 data-start=\"1319\" data-end=\"1350\"\u003e🌟 Popular Affirm Products:\u003c\/h3\u003e\n\u003cul data-start=\"1351\" data-end=\"1668\"\u003e\n\u003cli data-start=\"1351\" data-end=\"1415\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1415\"\u003eAffirm Conditioning Relaxer System (with or without lye)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1416\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1418\" data-end=\"1466\"\u003eAffirm Fiberguard® Sensitive Scalp Relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1502\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1502\"\u003eAffirm 5-in-1 Reconstructor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1503\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1505\" data-end=\"1549\"\u003eAffirm Sustenance Fortifying Treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1550\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1610\"\u003eAffirmCare MoisturRight Shampoo \u0026amp; Leave-In Detangler\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1611\" data-end=\"1668\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1668\"\u003eAffirm StyleRight Thermal Protectors \u0026amp; Styling Gels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1670\" data-end=\"1673\"\u003e\n\u003cp data-start=\"1675\" data-end=\"1828\"\u003eStronger hair starts with Affirm.\u003cbr data-start=\"1712\" data-end=\"1715\"\u003eShop the full Affirm Hair Care Collection and give your hair the strength, protection, and shine it deserves.\u003c\/p\u003e","products":[{"product_id":"affirm-5-in-1-reconstructor-128oz","title":"Affirm 5 in 1 Reconstructor 128oz","description":"Avlon Affirm 5 in 1 Reconstructor (Step 3) 475ml\n5 in 1 Reconstructor is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.\n Features\n\nFortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.\nFor use on damaged, fine or limp hair\nEnriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.\n Benefits\nIncreases fiber elasticity and tensile strength\nRe-aligns, seals and smooths hair fibers\nMinimizes breakage and shedding\nDetangles and imparts body\nRestores hair to its normal pH.","brand":"Affirm","offers":[{"title":"Default Title","offer_id":47472447226171,"sku":"90235894226171","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/affirm-conditioner-default-title-affirm-5-in-1-reconstructor-128oz-43988149469499.jpg?v=1748009024"},{"product_id":"affirm-creme-relaxer-normal-1-82kg","title":"Affirm Creme Relaxer Normal 1.82kg","description":"\u003cp data-start=\"461\" data-end=\"820\"\u003eAffirm Creme Relaxer (Normal Strength) – 1.82kg is a salon-quality no-lye relaxer designed to straighten and condition hair while preserving strength and moisture. Perfect for normal hair textures, this formula uses conditioning agents and advanced relaxer technology to deliver silky, smooth, manageable results with minimal breakage.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"1016\"\u003eFormulated for professional use, this large-size tub is ideal for salons performing multiple relaxer services or experienced home users who prioritize safety, precision, and hair health.\u003c\/p\u003e\n\u003chr data-start=\"1018\" data-end=\"1021\"\u003e\n\u003ch3 data-start=\"1023\" data-end=\"1045\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1046\" data-end=\"1503\"\u003e\n\u003cli data-start=\"1046\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1048\" data-end=\"1116\"\u003eNormal Strength Formula – Ideal for medium\/coarse hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1117\" data-end=\"1187\"\u003e\n\u003cp data-start=\"1119\" data-end=\"1187\"\u003eNo-Lye System – Gentler on the scalp with proper application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1188\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1190\" data-end=\"1278\"\u003eAdvanced Conditioning Agents – Helps protect and moisturize during straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1279\" data-end=\"1356\"\u003e\n\u003cp data-start=\"1281\" data-end=\"1356\"\u003eProfessional-Size Tub (1.82kg) – Great value for repeated salon use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1357\" data-end=\"1432\"\u003e\n\u003cp data-start=\"1359\" data-end=\"1432\"\u003eSmooths, Softens \u0026amp; Straightens – Leaves hair sleek and frizz-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1433\" data-end=\"1503\"\u003e\n\u003cp data-start=\"1435\" data-end=\"1503\"\u003eTrusted Brand – Used by stylists worldwide for over 25 years\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1505\" data-end=\"1508\"\u003e\n\u003ch3 data-start=\"1510\" data-end=\"1538\"\u003eWhy You Should Buy\u003c\/h3\u003e\n\u003cp data-start=\"1539\" data-end=\"1812\"\u003eAffirm Relaxer is more than just a straightening system—it’s a conditioning treatment that helps retain your hair’s integrity. With moisture retention agents, it minimises scalp irritation, breakage, and dryness for a silky-smooth finish that lasts.\u003c\/p\u003e\n\u003chr data-start=\"1814\" data-end=\"1817\"\u003e\n\u003ch3 data-start=\"1819\" data-end=\"1863\"\u003eHow to Use (Professional Use Only)\u003c\/h3\u003e\n\u003col data-start=\"1864\" data-end=\"2139\"\u003e\n\u003cli data-start=\"1864\" data-end=\"1913\"\u003e\n\u003cp data-start=\"1867\" data-end=\"1913\"\u003eApply protective base to scalp and hairline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1914\" data-end=\"1976\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1976\"\u003eSection hair and apply relaxer evenly using a tint brush.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1977\" data-end=\"2029\"\u003e\n\u003cp data-start=\"1980\" data-end=\"2029\"\u003eSmooth through hair without pulling or tugging.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2030\" data-end=\"2091\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2091\"\u003eRinse thoroughly and follow with a neutralising shampoo.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2092\" data-end=\"2139\"\u003e\n\u003cp data-start=\"2095\" data-end=\"2139\"\u003eApply post-relaxer conditioner or treatment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote data-start=\"2141\" data-end=\"2265\"\u003e\n\u003cp data-start=\"2143\" data-end=\"2265\"\u003e⚠️ For professional use only. Always follow manufacturer's instructions and conduct a strand test before full application.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-start=\"2267\" data-end=\"2270\"\u003e\n\u003ch3 data-start=\"2272\" data-end=\"2290\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"2291\" data-end=\"2546\"\u003e\n\u003cli data-start=\"2291\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2293\" data-end=\"2338\"\u003eStraightens while protecting hair structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2339\" data-end=\"2393\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2393\"\u003eConditions hair from root to tip during processing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2394\" data-end=\"2437\"\u003e\n\u003cp data-start=\"2396\" data-end=\"2437\"\u003eLong-lasting, manageable straight style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2438\" data-end=\"2493\"\u003e\n\u003cp data-start=\"2440\" data-end=\"2493\"\u003eMinimises scalp sensitivity with no-lye formulation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2494\" data-end=\"2546\"\u003e\n\u003cp data-start=\"2496\" data-end=\"2546\"\u003eLarge quantity – ideal for high-use environments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2548\" data-end=\"2551\"\u003e\n\u003ch3 data-start=\"2553\" data-end=\"2594\"\u003eFrequently Asked Questions (FAQs)\u003c\/h3\u003e\n\u003cp data-start=\"2596\" data-end=\"2743\"\u003eQ: Is this relaxer for professional use only?\u003cbr data-start=\"2645\" data-end=\"2648\"\u003eA: Yes – Affirm is formulated for licensed stylists or trained users. Always use with care.\u003c\/p\u003e\n\u003cp data-start=\"2745\" data-end=\"2931\"\u003eQ: Is it suitable for colour-treated hair?\u003cbr data-start=\"2791\" data-end=\"2794\"\u003eA: This is the Normal strength formula – not recommended for colour-treated or overly porous hair. Use Mild or consult a stylist.\u003c\/p\u003e\n\u003cp data-start=\"2933\" data-end=\"3080\"\u003eQ: How many applications are in a 1.82kg tub?\u003cbr data-start=\"2982\" data-end=\"2985\"\u003eA: This size offers multiple full-head applications depending on hair length and thickness.\u003c\/p\u003e\n\u003cp data-start=\"3082\" data-end=\"3261\"\u003eQ: Does it come with activator or neutraliser?\u003cbr data-start=\"3132\" data-end=\"3135\"\u003eA: No – this listing is for the relaxer cream only. Neutralising shampoo and other steps must be purchased separately.\u003c\/p\u003e\n\u003chr data-start=\"3263\" data-end=\"3266\"\u003e\n\u003ch3 data-start=\"3268\" data-end=\"3304\"\u003eDigital Marketing Keywords\u003c\/h3\u003e\n\u003cp data-start=\"3305\" data-end=\"3331\"\u003eShort-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3332\" data-end=\"3448\"\u003e\n\u003cli data-start=\"3332\" data-end=\"3350\"\u003e\n\u003cp data-start=\"3334\" data-end=\"3350\"\u003eAffirm relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3351\" data-end=\"3379\"\u003e\n\u003cp data-start=\"3353\" data-end=\"3379\"\u003ehair straightening cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3380\" data-end=\"3398\"\u003e\n\u003cp data-start=\"3382\" data-end=\"3398\"\u003eno-lye relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3399\" data-end=\"3423\"\u003e\n\u003cp data-start=\"3401\" data-end=\"3423\"\u003eprofessional relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3424\" data-end=\"3448\"\u003e\n\u003cp data-start=\"3426\" data-end=\"3448\"\u003esalon relaxer system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3450\" data-end=\"3475\"\u003eLong-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3476\" data-end=\"3749\"\u003e\n\u003cli data-start=\"3476\" data-end=\"3531\"\u003e\n\u003cp data-start=\"3478\" data-end=\"3531\"\u003eAffirm no-lye creme relaxer for medium hair texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3532\" data-end=\"3587\"\u003e\n\u003cp data-start=\"3534\" data-end=\"3587\"\u003eprofessional relaxer system for salon straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3588\" data-end=\"3639\"\u003e\n\u003cp data-start=\"3590\" data-end=\"3639\"\u003egentle scalp relaxer for textured or curly hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3640\" data-end=\"3688\"\u003e\n\u003cp data-start=\"3642\" data-end=\"3688\"\u003e1.82kg relaxer tub for multiple applications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3689\" data-end=\"3749\"\u003e\n\u003cp data-start=\"3691\" data-end=\"3749\"\u003esalon hair relaxing system for smooth frizz-free results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3751\" data-end=\"3754\"\u003e","brand":"Avlon","offers":[{"title":"Default Title","offer_id":47472448438587,"sku":"90235893938587","price":44.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/avlon-relaxer-default-title-affirm-creme-relaxer-normal-1-82kg-43988150059323.jpg?v=1748009029"},{"product_id":"affirm-positive-link-conditioner-16oz","title":"Affirm Positive Link Conditioner 16oz","description":"\u003cp data-start=\"447\" data-end=\"865\"\u003eAffirm Positive Link Conditioner (16oz) is a deep-penetrating, post-chemical treatment conditioner formulated to restore strength, elasticity, and moisture to freshly relaxed or chemically-treated hair. Enriched with ceramides, proteins, and conditioning agents, it helps rebalance the hair’s natural structure after chemical processing, leaving it soft, manageable, and more resistant to breakage.\u003c\/p\u003e\n\u003cp data-start=\"867\" data-end=\"1124\"\u003eA must-have for salon professionals and home users following relaxer treatments, Positive Link Conditioner is the essential third step in the Affirm Conditioning Relaxer System, but also works beautifully as a standalone strengthening treatment.\u003c\/p\u003e\n\u003chr data-start=\"1126\" data-end=\"1129\"\u003e\n\u003ch3 data-start=\"1131\" data-end=\"1153\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1154\" data-end=\"1660\"\u003e\n\u003cli data-start=\"1154\" data-end=\"1225\"\u003e\n\u003cp data-start=\"1156\" data-end=\"1225\"\u003eRebuilds Hair Structure – Restores strength after relaxer use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1226\" data-end=\"1315\"\u003e\n\u003cp data-start=\"1228\" data-end=\"1315\"\u003eRich in Ceramides \u0026amp; Conditioning Agents – Deeply moisturises and seals cuticles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1316\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1403\"\u003eReduces Breakage \u0026amp; Shedding – Strengthens hair fibres post-chemical treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1404\" data-end=\"1492\"\u003e\n\u003cp data-start=\"1406\" data-end=\"1492\"\u003eImproves Elasticity \u0026amp; Manageability – Hair feels soft, smooth, and tangle-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1493\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1495\" data-end=\"1579\"\u003eIdeal Post-Chemical Treatment – Especially after relaxing or colour services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1660\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1660\"\u003eSalon-Grade Formula – Trusted by stylists for healthy hair maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1662\" data-end=\"1665\"\u003e\n\u003ch3 data-start=\"1667\" data-end=\"1695\"\u003eWhy You Should Buy\u003c\/h3\u003e\n\u003cp data-start=\"1696\" data-end=\"1956\"\u003eAfter any chemical service, your hair needs repair and reinforcement. Affirm Positive Link Conditioner helps balance pH, repair bonds, and restore essential moisture, preventing post-process breakage and maintaining hair’s smoothness and shine.\u003c\/p\u003e\n\u003cp data-start=\"1958\" data-end=\"2101\"\u003eWhether you're a stylist or doing your own relaxer, this conditioner provides the restorative power your hair needs right after processing.\u003c\/p\u003e\n\u003chr data-start=\"2103\" data-end=\"2106\"\u003e\n\u003ch3 data-start=\"2108\" data-end=\"2128\"\u003eHow to Use\u003c\/h3\u003e\n\u003col data-start=\"2129\" data-end=\"2382\"\u003e\n\u003cli data-start=\"2129\" data-end=\"2232\"\u003e\n\u003cp data-start=\"2132\" data-end=\"2232\"\u003eAfter rinsing out neutralizing shampoo, apply Positive Link Conditioner to towel-blotted hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2233\" data-end=\"2273\"\u003e\n\u003cp data-start=\"2236\" data-end=\"2273\"\u003eDistribute evenly from root to tip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2277\" data-end=\"2338\"\u003eCover with a plastic cap and leave on for 5–10 minutes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2339\" data-end=\"2382\"\u003e\n\u003cp data-start=\"2342\" data-end=\"2382\"\u003eRinse thoroughly and proceed to styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cblockquote data-start=\"2384\" data-end=\"2465\"\u003e\n\u003cp data-start=\"2386\" data-end=\"2465\"\u003e💡 Use weekly as a deep conditioner to maintain relaxed or colour-treated hair.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-start=\"2467\" data-end=\"2470\"\u003e\n\u003ch3 data-start=\"2472\" data-end=\"2490\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"2491\" data-end=\"2742\"\u003e\n\u003cli data-start=\"2491\" data-end=\"2548\"\u003e\n\u003cp data-start=\"2493\" data-end=\"2548\"\u003eHelps repair and strengthen chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2549\" data-end=\"2607\"\u003e\n\u003cp data-start=\"2551\" data-end=\"2607\"\u003eEnhances softness, elasticity, and overall hair health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2608\" data-end=\"2649\"\u003e\n\u003cp data-start=\"2610\" data-end=\"2649\"\u003eSeals the cuticle to lock in moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2650\" data-end=\"2693\"\u003e\n\u003cp data-start=\"2652\" data-end=\"2693\"\u003eSupports longer-lasting relaxer results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2694\" data-end=\"2742\"\u003e\n\u003cp data-start=\"2696\" data-end=\"2742\"\u003eCompatible with other Affirm system products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2744\" data-end=\"2747\"\u003e\n\u003ch3 data-start=\"2749\" data-end=\"2790\"\u003eFrequently Asked Questions (FAQs)\u003c\/h3\u003e\n\u003cp data-start=\"2792\" data-end=\"2972\"\u003eQ: Is this only for use after relaxers?\u003cbr data-start=\"2835\" data-end=\"2838\"\u003eA: No – while it’s designed as part of the Affirm Relaxer System, it's also excellent for colour-treated or heat-damaged hair.\u003c\/p\u003e\n\u003cp data-start=\"2974\" data-end=\"3104\"\u003eQ: Does this contain protein?\u003cbr data-start=\"3007\" data-end=\"3010\"\u003eA: Yes – it includes protein and ceramide technology to reinforce and rebuild hair fibres.\u003c\/p\u003e\n\u003cp data-start=\"3106\" data-end=\"3241\"\u003eQ: Can I use it weekly as a treatment?\u003cbr data-start=\"3148\" data-end=\"3151\"\u003eA: Absolutely – it works well as a moisture-repair mask even between relaxer services.\u003c\/p\u003e\n\u003cp data-start=\"3243\" data-end=\"3369\"\u003eQ: Does it weigh the hair down?\u003cbr data-start=\"3278\" data-end=\"3281\"\u003eA: No – it provides rich hydration without heaviness, leaving hair light and bouncy.\u003c\/p\u003e\n\u003chr data-start=\"3371\" data-end=\"3374\"\u003e\n\u003ch3 data-start=\"3376\" data-end=\"3412\"\u003eDigital Marketing Keywords\u003c\/h3\u003e\n\u003cp data-start=\"3413\" data-end=\"3439\"\u003eShort-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3440\" data-end=\"3570\"\u003e\n\u003cli data-start=\"3440\" data-end=\"3462\"\u003e\n\u003cp data-start=\"3442\" data-end=\"3462\"\u003eAffirm conditioner\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3463\" data-end=\"3489\"\u003e\n\u003cp data-start=\"3465\" data-end=\"3489\"\u003epost-relaxer treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3490\" data-end=\"3514\"\u003e\n\u003cp data-start=\"3492\" data-end=\"3514\"\u003emoisture conditioner\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3515\" data-end=\"3542\"\u003e\n\u003cp data-start=\"3517\" data-end=\"3542\"\u003estrengthening hair mask\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3543\" data-end=\"3570\"\u003e\n\u003cp data-start=\"3545\" data-end=\"3570\"\u003ehair repair conditioner\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3572\" data-end=\"3597\"\u003eLong-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3598\" data-end=\"3912\"\u003e\n\u003cli data-start=\"3598\" data-end=\"3670\"\u003e\n\u003cp data-start=\"3600\" data-end=\"3670\"\u003eAffirm Positive Link Conditioner for relaxed and colour-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3671\" data-end=\"3730\"\u003e\n\u003cp data-start=\"3673\" data-end=\"3730\"\u003estrengthening conditioner for chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3731\" data-end=\"3785\"\u003e\n\u003cp data-start=\"3733\" data-end=\"3785\"\u003ebest conditioner after relaxer to prevent breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3786\" data-end=\"3845\"\u003e\n\u003cp data-start=\"3788\" data-end=\"3845\"\u003esalon-grade deep conditioner with ceramides and protein\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3846\" data-end=\"3912\"\u003e\n\u003cp data-start=\"3848\" data-end=\"3912\"\u003erestore moisture and elasticity after chemical hair treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3914\" data-end=\"3917\"\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":47472452305211,"sku":"90235893005211","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/affirm-conditioner-default-title-affirm-positive-link-conditioner-16oz-43988152287547.jpg?v=1748009033"},{"product_id":"affirm-protecto-8-oz","title":"Affirm Protecto 8 oz","description":"Pre-Relaxer Conditioner that penetrates deep within the hair fiber during relaxer when hairs pH is relatively high and the cuticles are wide open\nEffectively repairs damaged areas along the hair shaft\nBenefits\nSmooths and realigns damaged hair fibers\nTames fly-aways and repairs split ends\nEases wet combing and minimizes shedding","brand":"Affirm","offers":[{"title":"Default Title","offer_id":47472452862267,"sku":"90235892862267","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/affirm-conditioner-default-title-affirm-protecto-8-oz-43988152877371.jpg?v=1748009042"},{"product_id":"affirm-s-scalp-relaxer-kit-norm-4pk","title":"Affirm S\/Scalp Relaxer Kit Norm 4PK","description":"\u003cp data-start=\"393\" data-end=\"825\"\u003eExperience professional straightening results with Affirm Sensitive Scalp Relaxer Kit – Normal Strength (4PK). This no-lye relaxer system is specially formulated for clients with sensitive scalps, offering maximum straightening power with reduced irritation and breakage. Each kit provides a complete step-by-step relaxer system, making it ideal for salon use or experienced users managing multiple applications.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"1000\"\u003eInfused with conditioning agents and moisture-rich ingredients, Affirm leaves hair smooth, soft, and manageable, without compromising scalp comfort or hair strength.\u003c\/p\u003e\n\u003chr data-start=\"1002\" data-end=\"1005\"\u003e\n\u003ch3 data-start=\"1007\" data-end=\"1029\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1030\" data-end=\"1492\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1119\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1119\"\u003eSensitive Scalp Formula – Designed to minimise irritation and scalp sensitivity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1120\" data-end=\"1185\"\u003e\n\u003cp data-start=\"1122\" data-end=\"1185\"\u003eNormal Strength – Ideal for medium\/coarse textured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1186\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1188\" data-end=\"1259\"\u003eNo-Lye System – Gentler alternative to traditional lye relaxers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1324\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1324\"\u003e4-Pack Kit – Ideal for salons or multiple at-home uses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1325\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1327\" data-end=\"1404\"\u003eComplete System – Includes relaxer cream, activator, and mixing tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1492\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1492\"\u003eProtects Hair \u0026amp; Scalp – Moisture-retaining agents reduce breakage and dryness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1494\" data-end=\"1497\"\u003e\n\u003ch3 data-start=\"1499\" data-end=\"1527\"\u003eWhy You Should Buy\u003c\/h3\u003e\n\u003cp data-start=\"1528\" data-end=\"1827\"\u003eAffirm Sensitive Scalp Kits are trusted by stylists worldwide to safely straighten textured hair while protecting the scalp and hair fibres. Whether you're offering client services or want smoother, straighter hair at home, this kit offers salon-level performance with added comfort.\u003c\/p\u003e\n\u003chr data-start=\"1829\" data-end=\"1832\"\u003e\n\u003ch3 data-start=\"1834\" data-end=\"1859\"\u003eWhat’s Included\u003c\/h3\u003e\n\u003cp data-start=\"1860\" data-end=\"1887\"\u003eEach 4-pack kit contains:\u003c\/p\u003e\n\u003cul data-start=\"1888\" data-end=\"2007\"\u003e\n\u003cli data-start=\"1888\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1890\" data-end=\"1916\"\u003e(4) No-Lye Relaxer Creme\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1917\" data-end=\"1942\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1942\"\u003e(4) Liquid Activators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1943\" data-end=\"1971\"\u003e\n\u003cp data-start=\"1945\" data-end=\"1971\"\u003e(4) Wooden Mixing Sticks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1972\" data-end=\"2007\"\u003e\n\u003cp data-start=\"1974\" data-end=\"2007\"\u003eDetailed Application Instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote data-start=\"2009\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2011\" data-end=\"2086\"\u003e✨ Mix, apply, and smooth with confidence – everything you need is included.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-start=\"2088\" data-end=\"2091\"\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2144\"\u003eHow to Use (Professional Use Recommended)\u003c\/h3\u003e\n\u003col data-start=\"2145\" data-end=\"2452\"\u003e\n\u003cli data-start=\"2145\" data-end=\"2200\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2200\"\u003eMix one relaxer jar with one activator thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2201\" data-end=\"2267\"\u003e\n\u003cp data-start=\"2204\" data-end=\"2267\"\u003ePart hair into sections and apply to new growth or full head.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2268\" data-end=\"2318\"\u003e\n\u003cp data-start=\"2271\" data-end=\"2318\"\u003eSmooth through hair while monitoring texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2319\" data-end=\"2407\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2407\"\u003eRinse thoroughly and follow with Affirm Neutralising Shampoo (sold separately).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2408\" data-end=\"2452\"\u003e\n\u003cp data-start=\"2411\" data-end=\"2452\"\u003eCondition as needed and style as desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2454\" data-end=\"2553\"\u003e⚠️ Important: Always perform a strand and patch test. For professional or experienced use only.\u003c\/p\u003e\n\u003chr data-start=\"2555\" data-end=\"2558\"\u003e\n\u003ch3 data-start=\"2560\" data-end=\"2578\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"2579\" data-end=\"2780\"\u003e\n\u003cli data-start=\"2579\" data-end=\"2626\"\u003e\n\u003cp data-start=\"2581\" data-end=\"2626\"\u003eDelivers smooth, long-lasting straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2627\" data-end=\"2657\"\u003e\n\u003cp data-start=\"2629\" data-end=\"2657\"\u003eGentle on sensitive scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2658\" data-end=\"2705\"\u003e\n\u003cp data-start=\"2660\" data-end=\"2705\"\u003eHelps maintain moisture and reduce breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2706\" data-end=\"2732\"\u003e\n\u003cp data-start=\"2708\" data-end=\"2732\"\u003eEasy-to-use kit format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2733\" data-end=\"2780\"\u003e\n\u003cp data-start=\"2735\" data-end=\"2780\"\u003eGreat value for stylists or multi-use needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2782\" data-end=\"2785\"\u003e\n\u003ch3 data-start=\"2787\" data-end=\"2828\"\u003eFrequently Asked Questions (FAQs)\u003c\/h3\u003e\n\u003cp data-start=\"2830\" data-end=\"2970\"\u003eQ: How many applications per kit?\u003cbr data-start=\"2867\" data-end=\"2870\"\u003eA: One kit = one application. This 4PK offers four full applications (depending on hair length).\u003c\/p\u003e\n\u003cp data-start=\"2972\" data-end=\"3117\"\u003eQ: Is this suitable for colour-treated hair?\u003cbr data-start=\"3020\" data-end=\"3023\"\u003eA: No – use caution on coloured or chemically treated hair. A strand test is strongly advised.\u003c\/p\u003e\n\u003cp data-start=\"3119\" data-end=\"3272\"\u003eQ: Do I need to buy anything else?\u003cbr data-start=\"3157\" data-end=\"3160\"\u003eA: Yes – this kit does not include neutralising shampoo, which is required to stop the chemical process.\u003c\/p\u003e\n\u003cp data-start=\"3274\" data-end=\"3431\"\u003eQ: Can I use this at home?\u003cbr data-start=\"3304\" data-end=\"3307\"\u003eA: It is recommended for professional use, but experienced users can apply it with care and follow instructions closely.\u003c\/p\u003e\n\u003chr data-start=\"3433\" data-end=\"3436\"\u003e\n\u003ch3 data-start=\"3438\" data-end=\"3474\"\u003eDigital Marketing Keywords\u003c\/h3\u003e\n\u003cp data-start=\"3475\" data-end=\"3501\"\u003eShort-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3502\" data-end=\"3615\"\u003e\n\u003cli data-start=\"3502\" data-end=\"3524\"\u003e\n\u003cp data-start=\"3504\" data-end=\"3524\"\u003eAffirm relaxer kit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3525\" data-end=\"3543\"\u003e\n\u003cp data-start=\"3527\" data-end=\"3543\"\u003eno-lye relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3544\" data-end=\"3571\"\u003e\n\u003cp data-start=\"3546\" data-end=\"3571\"\u003esensitive scalp relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3572\" data-end=\"3590\"\u003e\n\u003cp data-start=\"3574\" data-end=\"3590\"\u003erelaxer 4 pack\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3591\" data-end=\"3615\"\u003e\n\u003cp data-start=\"3593\" data-end=\"3615\"\u003eprofessional relaxer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3617\" data-end=\"3642\"\u003eLong-Tail Keywords:\u003c\/p\u003e\n\u003cul data-start=\"3643\" data-end=\"3942\"\u003e\n\u003cli data-start=\"3643\" data-end=\"3699\"\u003e\n\u003cp data-start=\"3645\" data-end=\"3699\"\u003eAffirm sensitive scalp relaxer kit for textured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3700\" data-end=\"3765\"\u003e\n\u003cp data-start=\"3702\" data-end=\"3765\"\u003eno-lye relaxer system for scalp protection and smooth results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3766\" data-end=\"3826\"\u003e\n\u003cp data-start=\"3768\" data-end=\"3826\"\u003eprofessional strength relaxer for coarse and medium hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3827\" data-end=\"3883\"\u003e\n\u003cp data-start=\"3829\" data-end=\"3883\"\u003esalon relaxer 4-pack with activator and mixing tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3884\" data-end=\"3942\"\u003e\n\u003cp data-start=\"3886\" data-end=\"3942\"\u003eat-home relaxer for sensitive scalps and frizz control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":47472453419323,"sku":"90235892719323","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/products\/affirm-relaxer-default-title-affirm-s-scalp-relaxer-kit-norm-4pk-43988154057019.jpg?v=1748009035"},{"product_id":"affirm-positive-link-conditioner-16-oz","title":"Affirm Positive Link Conditioner 16 oz","description":"Positive Link is a rich post-relaxer conditioner that normalizes hair while moisturizing and strengthening.\n\nRe-aligns, firms an seals cuticles to enhance shine.\n\nAdds luxurious softness and body to hair\n\nDetangles effectively.\n\nRestores hair to normal pH","brand":"Affirm","offers":[{"title":"Default Title","offer_id":55622753419638,"sku":"90235839819638","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/affirm-default-title-affirm-positive-link-conditioner-16-oz-75603188613494.webp?v=1748010375"},{"product_id":"affirm-fibergaurd-conditioner-relaxer-system-liqui","title":"Affirm FiberGaurd Conditioner Relaxer System Liquid","description":"\u003ch3 data-section-id=\"1gh5l1n\" data-start=\"95\" data-end=\"122\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"99\" data-end=\"122\"\u003eProduct Description\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"123\" data-end=\"564\"\u003eThe \u003cstrong data-start=\"127\" data-end=\"192\"\u003eAffirm FiberGuard Conditioner Relaxer System Liquid Activator\u003c\/strong\u003e is an essential step in the Affirm FibreGuard Relaxer System. Formulated to work with the FibreGuard conditioning relaxer, this liquid activator helps ensure optimal performance while maintaining the hair's strength, moisture balance and manageability. Enriched with conditioning ingredients, it helps support healthier-looking, smoother hair during the relaxing process.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"566\" data-end=\"586\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"570\" data-end=\"586\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"587\" data-end=\"879\"\u003e\n\u003cli data-section-id=\"16k0kww\" data-start=\"587\" data-end=\"647\"\u003eDesigned for use with the Affirm FibreGuard Relaxer System\u003c\/li\u003e\n\u003cli data-section-id=\"1iv7l0i\" data-start=\"648\" data-end=\"697\"\u003eHelps activate the conditioning relaxer formula\u003c\/li\u003e\n\u003cli data-section-id=\"1xzpqvm\" data-start=\"698\" data-end=\"745\"\u003eSupports hair strength and moisture retention\u003c\/li\u003e\n\u003cli data-section-id=\"nl7exk\" data-start=\"746\" data-end=\"790\"\u003ePromotes smoother, more manageable results\u003c\/li\u003e\n\u003cli data-section-id=\"v2gxth\" data-start=\"791\" data-end=\"828\"\u003eSuitable for professional salon use\u003c\/li\u003e\n\u003cli data-section-id=\"npp9ek\" data-start=\"829\" data-end=\"879\"\u003eHelps minimise damage during chemical processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"881\" data-end=\"899\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"885\" data-end=\"899\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"900\" data-end=\"1141\"\u003e\n\u003cli data-section-id=\"1disanf\" data-start=\"900\" data-end=\"952\"\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003cli data-section-id=\"1dz7y8f\" data-start=\"953\" data-end=\"1031\"\u003eAdd the Liquid Activator to the appropriate Affirm FibreGuard Relaxer base.\u003c\/li\u003e\n\u003cli data-section-id=\"1e6x763\" data-start=\"1032\" data-end=\"1070\"\u003eMix thoroughly until fully blended.\u003c\/li\u003e\n\u003cli data-section-id=\"1up0apd\" data-start=\"1071\" data-end=\"1141\"\u003eApply according to the Affirm FibreGuard Relaxer System directions.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"1143\" data-end=\"1261\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1157\"\u003eImportant:\u003c\/strong\u003e Always perform a strand test and use protective gloves. For professional use or experienced users only.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1w21qz0\" data-start=\"1263\" data-end=\"1283\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1283\"\u003eSuitable For\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1284\" data-end=\"1378\"\u003e\n\u003cli data-section-id=\"w2sv5a\" data-start=\"1284\" data-end=\"1309\"\u003eRelaxed hair treatments\u003c\/li\u003e\n\u003cli data-section-id=\"10mnq42\" data-start=\"1310\" data-end=\"1339\"\u003eProfessional salon services\u003c\/li\u003e\n\u003cli data-section-id=\"2avm98\" data-start=\"1340\" data-end=\"1378\"\u003eTextured and chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"URBAN BEAUTE","offers":[{"title":"Default Title","offer_id":58085795070326,"sku":"UB0132","price":13.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/files\/affirm.jpg?v=1781769492"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7224\/4283\/collections\/download_d2c96221-8d79-4170-92dc-899b63a3b631.jpg?v=1759229933","url":"https:\/\/www.urbanbeaute.co.uk\/collections\/affirm.oembed","provider":"URBAN BEAUTE","version":"1.0","type":"link"}